Hot tea is a product that Greek consumers have mostly associated with being ill. One reason for this is the mostly hot weather of the country, which renders these hot products less attractive for consumption, and the other is family traditions and recipes that revolve around hot tea when a child is sick.
Expanded retail availability will play an important role in the development of hot drinks carrying health and wellness claims in Greece over the forecast period. In particular, the lucrative growth potential of tea and ongoing interest in health are anticipated to lead to more companies entering the product category.
While the no caffeine claim is expected to see value sales rise in hot drinks over the forecast period, volumes are set to fall. Declines are set to be particularly notable in coffee, both in fresh and instant formats, with health conscious consumers becoming increasingly comfortable with consuming caffeine thanks to the growing publicity surrounding the health benefits of regular moderate coffee consumption.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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