As consumers in Hong Kong become ever more vigilant of the impact of their dietary habits on their short and long term health it is expected that the health claims of the soft drinks they buy will become increasingly relevant. This is expected to drive strong demand for soft drinks with functional claims.
Better for you soft drinks are likely to benefit from a continued consumer desire to reduce the levels of salt, fat or sugar in their diets, as these three ingredients have been shown to be linked to various non-communicable diseases including stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, is therefore expected to offer further growth potential in soft drinks over the forecast period.
While consumers are looking to lead healthier lifestyles they are also becoming more informed about food intolerances which is pushing some people towards specific diets and certain soft drinks. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to record further growth in soft drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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