The increasing consumer focus on health and wellness will likely continue to leave its mark on soft drinks in Turkey over the forecast period, driving growth and informing new product development and marketing. Concerns about sugar content, the desire for fortification with vitamins and minerals, energy boosting functions, and demand for natural ingredients are all here to stay.
Artificial and overly processed food and drinks are increasingly seen by consumers as being potentially harmful to their health. This is expected to support sales of natural soft drinks in the forecast period, as consumers try to adopt healthier lifestyles in an effort to prevent long-term health problems.
Soft drinks aimed at those following a specific diet and at people with intolerances are set to see rising popularity over the forecast period, as consumers seek to take better care of their health and awareness of these diets and conditions grows. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to realise dynamic growth in soft drinks over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!