Playing in a highly health-conscious market, manufacturers will continue to launch new products that meet diverse consumer demands. In Japan, there are two types of health claims.
Better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are high in salt, fat or sugar, which are linked to cases of stroke, high blood pressure, and heart disease. No sugar, which is a type of better for you claim, is therefore expected to see significant incremental growth in soft drinks over 2022-2027.
Concern is expected to intensify around the sugar, fat and salt content in food and drinks, which will trigger higher sales of better for you variants going forward. As such, no added sugar, which is a better for you type of health and wellness attribute, is anticipated to witness growth in health and wellness soft drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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