Consumers in Hong Kong are expected to continue paying greater attention to their diet as well as their daily nutritional intake in an attempt to maintain good health. The general consensus among local consumers is that organic ingredients are less processed, less likely to include genetically modified organisms (GMOs) and contain fewer chemicals and additives.
An increasing number of consumers are also becoming familiar with food intolerances and allergies in Hong Kong, with more consumers getting tested or following the advice of online bloggers and influencers. Hence, packaged food free from ingredients such as lactose, nuts and gluten are expected to have strong growth prospects.
Vegan, vegetarian and plant-based staple foods are likely to gain further traction over the forecast period, with there being a growing focus on the potential health benefits of following a meat free/reduced meat diet. While the current offerings of meat and seafood substitutes (plant-based meat) may not fully replicate the taste and texture of traditional meat products, continuous product development in this space is expected to result in better-quality options becoming more widely available over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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