Gluten free products will continue to drive the largest sales in staple foods over the forecast period. They are embraced by consumers with coeliac disease and those choosing gluten-free options to benefit gut health and inflammation.
The number of vegans, vegetarians, and flexitarians is on the rise in Sweden, and this is set to continue increasing over the forecast period. In addition to animal welfare concerns, flexitarians are often motivated by climate and environmental concerns, which are key reasons for them to reduce their meat consumption, adding plant-based days on a flexible basis to their diet.
Staple food brands will continue to focus innovations on value-added benefits, offering convenience, health claims, and a flavoursome experience. Added benefits and fortified options will focus on immunity, metabolism, muscle building and gut health.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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