The forecast period is expected to see further increases in demand for organic staple foods as significant numbers of Austrian consumers are expected to become more interested in the sustainability and health and wellness advantages of organic food generally. In particular, the sustainability aspects of organic food are set to appeal to a population that tends to be very well-informed about climate change and animal welfare issues and this presents a very attractive scenario for manufacturers and brand owners involved in the marketing of organic staple foods.
Over the forecast period, further increases are expected to be seen in the numbers of Austrian consumers who are interested in reducing the amount of gluten that they consume or, in some cases, eliminating gluten from their diet altogether. Indeed, the numbers of consumers who are interested in gluten free staple foods are likely to significantly exceed the numbers of people who have been recommended to avoid gluten by their doctors and this can be seen as evidence that social media is becoming a highly influential source of information when it comes to health and wellness packaged food generally.
In recent years, increasing awareness of the links between a healthy and nutritious diet, a strong metabolism and a robust immune system has created very positive preconditions for strong growth in sales of immune support staple foods. This situation is expected to continue into the forecast period as more local consumers seek out food and beverages that offer specific health benefits related to their immunity.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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