Valio Oyj, a major player in the Finnish dairy industry, has made significant strides in plant-based dairy through its Oddlygood line. After acquiring Planti, Valio consolidated its plant-based offerings under the Oddlygood brand.
Investing in marketing remains a key strategy for plant-based dairy brands. For instance, the Fazer Aito brand has leveraged celebrity endorsements, collaborating with hockey player Eetu Selänne, to boost its oat drink line.
Sustainability claims continue to be a significant selling point for plant-based dairy products, positioning them as more environmentally friendly than traditional dairy. Brands are taking further steps to enhance their sustainability credentials.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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