Rising levels of insomnia are expected to benefit the sleep aids category over the forecast period. Whilst there are limitations on the launch of new products and restrictions on raising prices, this growth in demand will support the sleep aids category in the forthcoming years.
Some medications are becoming increasingly expensive for some individuals, with high inflation levels and the Egyptian currency devaluation impacting consumer choices. As such, consumers will be looking for cheaper options across the forecast period, keen to obtain a substitute containing the same ingredient at a lower price point.
Consumers often prefer natural remedies because they perceive them to be safer and gentler on the body compared to prescription medications. Natural remedies are also seen as more sustainable and eco-friendlier, as they typically involve the use of plant-based ingredients instead of synthetic chemicals.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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