The slowdown in the Belgian economy and the psychological impact of rising inflation is likely to create high levels of stress, anxiety and insomnia which are expected to persist for the foreseeable future. The category is therefore likely to benefit from an ongoing rise in demand over the forecast period.
The ingredients of success will remain the same in the short term. For instance, sea magnesium that helps to support deep, restorative sleep by maintaining healthy levels of gamma aminobutyric acid (GABA), a neurotransmitter which promotes sleep will remain a popular choice.
The competition from dietary supplements could threaten sales of sleep aids over the forecast period with there being increasingly blurred distinctions between the two. Sleep aiding dietary supplements and mood enhancing products use natural ingredients to achieve their aims which puts them directly in competition with sleep aids with new herbal/traditional offerings such as eschscholzia californica (California poppy) or magnesium.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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