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Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Strategy Briefing

Where Consumers Shop for Toys and Games

Sep 2024

Despite the strong growth of e-commerce, offline retail remains important for toys and games companies. Consumers are increasingly looking for immersive experience for families in-store , where they can spend leisure time at the weekend. Having…

USD 1,475
Global Company Profile

Hasbro Inc in Toys and Games

Aug 2024

Hasbro remains a leading player in traditional toys and games globally, enjoying market leadership in a number of categories, including games and puzzles. Its 2023 performance was negatively impacted by the loss of the Disney Princess licence as well…

USD 650
Global Company Profile

Mattel Inc in Toys and Games

Aug 2024

The year 2023, particularly around the movie’s summer release, saw the hype levels for the Barbie film move into overdrive. However, while Barbie contributed to a strong performance by Mattel in 2023, Hot Wheels was recording stronger percentage…

USD 650
Strategy Briefing

Unlocking E-Commerce in Asia and Beyond: Lessons from China, Japan and South Korea

Jul 2024

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

USD 1,475
Strategy Briefing

Toys and Games in Western Europe

Jul 2024

After the pandemic-induced demand spike, sales of toys and games recorded a marked decline in Western Europe in 2022, with stagnation being seen in 2023. Most countries have been impacted by high inflation, putting pressure on local consumers’…

USD 1,475
Strategy Briefing

Toys and Games in Asia Pacific

Jul 2024

Although sales were stagnating in Japan and declining in South Korea in 2023, a strong rebound in China helped drive positive growth in the overall regional toys and games market in this year. This followed the resurgence of COVID-19 cases in China a…

USD 1,475
Country Report

Video Games in India

Jun 2024

Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…

USD 1,195
Country Report

Traditional Toys and Games in India

Jun 2024

Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…

USD 1,195
Country Report

Toys and Games in India

Jun 2024

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…

USD 2,450
Country Report

Video Games in South Africa

Jun 2024

Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles…

USD 1,195
Country Report

Traditional Toys and Games in South Africa

Jun 2024

Traditional toys and games in South Africa saw continued strong growth in retail current value terms in 2023. Although South Africa was plagued with economic pressures such as high inflation and the continued burden of nationwide power outages,…

USD 1,195
Country Report

Toys and Games in South Africa

Jun 2024

In 2023, South Africa continued to experience high inflation, coupled with interest rate hikes, and constant power outages, which resulted in tough economic conditions and the erosion of consumers’ disposable incomes. This resulted in the costs of…

USD 2,450
Strategy Briefing

Retail Reinvention: A Framework for Future Growth

Jun 2024

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…

USD 1,475
Country Report

Video Games in Switzerland

Jun 2024

As video games in Switzerland benefits from a good and growing following for gaming (around 60% of Swiss consumers play video games at least occasionally), retail current value sales continued to rise strongly in 2023. The motivations for gaming…

USD 1,195
Country Report

Traditional Toys and Games in Switzerland

Jun 2024

Overall, and across almost all categories, traditional toys and games in Switzerland recorded a decline in retail current value sales in 2023. Reduced spending, especially during peak seasons like Christmas, on non-essential products, such as toys…

USD 1,195
Country Report

Toys and Games in Switzerland

Jun 2024

Overall, toys and games in Switzerland continued to see positive, if slower, retail current value growth in 2023. Traditional toys and games witnessed a strong decline in retail current value sales, although this was offset by further fast growth for…

USD 2,450
Country Report

Video Games in Germany

Jun 2024

Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…

USD 1,195
Country Report

Traditional Toys and Games in Germany

Jun 2024

In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…

USD 1,195
Country Report

Toys and Games in Germany

Jun 2024

Value sales of overall toys and games in Germany recorded marginally faster growth in 2023 compared to the previous year, driven by video games hardware. This was in contrast to traditional toys and games, which, for the second consecutive year,…

USD 2,450
Country Report

Video Games in Sweden

Jun 2024

2023 was a great year for video games in Sweden which was mainly thanks to the successful launch of several highly popular video games titles such as Hogwarts Legacy, Baldur’s Gate 3 and Zelda. Subscription rates also rose with many gamers seeing…

USD 1,195
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