Euromonitor International publishes the world's most comprehensive market research on the video games industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Video Games in Western Europe

Nov 2017

Western Europe’s video games market continued to grow in 2016, as higher software sales were able to offset a slower hardware market. Video games hardware has declined since its peak growth period following the launch of new consoles, while software ...

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Strategy Briefing

Video Games in Asia Pacific

Nov 2017

Asia Pacific was the largest and fastest-growing market for video games in 2016, as mobile gaming continues to see enormous growth within the region. The rapid proliferation of smartphones along with the adoption of free-to-play gaming has brought ...

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Strategy Briefing

Video Games in Latin America

Nov 2017

The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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Strategy Briefing

Channel Review in Toys and Games

Nov 2017

Internet retailing continues to outpace non-store retailing in toys and games, with some 44% of sales now going through the channel. The high growth of internet retailing has been driven by both video games, which saw a swift rise in mobile gaming, ...

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Country Report

Video Games in Japan

Aug 2017

Video games in Japan recorded a 2% current value increase in 2016 as sales reached JPY1.4 trillion. This represented a major improvement on the 1% current value contraction seen in the category in 2015 in the aftermath of Sony’s introduction of ...

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Country Report

Video Games in the United Arab Emirates

Jul 2017

Technology, gaming content, and the quality of games drove demand for video games hardware in the United Arab Emirates. The year 2016 witnessed a focus on software development and downloadable material. Trends in the United Arab Emirates video games ...

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Strategy Briefing

Toys and Games Global Industry Overview

Jul 2017

Toys and games sales rebounded in 2016 as recovering emerging markets, surging games and puzzles sales, and new VR introductions propelled the industry forward. Traditional toys saw major changes as games and puzzles became the fastest growing ...

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Country Report

Video Games in Australia

Jul 2017

The continuous shift from video games (physical) towards digital purchases continued in 2016, with a 15% increase sales in video games (digital). Video games (physical) dropped by 5% in 2016, while video games software continued to grow positively, ...

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Country Report

Video Games in Indonesia

Jul 2017

During 2016 video game producers continued to launch games which appealed to hard-core gamers, which boosted the video games category in Indonesia. The new games launched in 2016 included Tree of Savior, Phantomers, Kingdom Under Fire II, and Closers...

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Country Report

Video Games in Thailand

Jun 2017

Value sales of video games outweighed those of traditional toys and games since 2014 and maintained double-digit growth in 2016. Video games software dominated value sales thanks to the popularity of smartphones and tablets as well as affordable ...

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Country Report

Video Games in Argentina

Jun 2017

The gradual opening to imports during 2016 helped the entry of video games products into Argentina. However, the worsening of the economic situation hindered the performance of video games....

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Country Report

Video Games in India

Jun 2017

Video games in India continues to register double-digit growth due to the increasing affordability of smartphones and favourable demographics offering industry players a lucrative market to tap into. With the growing availability of faster internet ...

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Country Report

Video Games in the Philippines

Jun 2017

Mobile games continued to lead sales of video games with current value sales up by 32% in 2016 and accounting for 51% of the video games sales overall. The increase in the number of young gamers and the increasing length of time spent playing drives ...

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Country Report

Video Games in Brazil

Jun 2017

Sales of mainstream products under video games continued to perform relatively poorly during 2016. Video games hardware and physical software managed to post positive growth over the period, but the figures could have been much stronger if the ...

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Country Report

Video Games in China

Jun 2017

With the favourable performance of mobile games and AR/VR headsets, video games posted current value growth of 19% in 2016. This represents a decline from the 25% recorded in 2015 which can partly be attributed to the slowdown in growth within mobile...

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Country Report

Video Games in Italy

Jun 2017

Video games saw slightly slower current value growth in 2016 compared to the previous year, as video games hardware performed badly both in handheld and static consoles. AR/VR headsets saw a strong entrance but it has not been as influential as ...

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Country Report

Video Games in Turkey

Jun 2017

Unit prices for video games software products increased in 2016 due to the decline in the exchange rate value of the Turkish lira. This was the key driver of growth in total video games current value sales, which increased by 24%. That this growth ...

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Country Report

Video Games in Taiwan

Jun 2017

Current value sales of video games grew by 8% in 2016. This was due to the growing population of mobile gamers and rising number of mobile games and more proactive marketing campaigns in both online or offline channels. Strong growth was driven by ...

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Country Report

Video Games in the US

Jun 2017

Given that most AR/VR (virtual reality) headsets were released in 2016, sales skyrocketed, though at a lower rate than original, optimistic estimates. In total, nearly three million units were sold in 2016, ranging from the high-priced Oculus Rift ...

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Country Report

Video Games in France

Jun 2017

Although hardware current value sales fell by 6% in 2016, software sales grew by 10%, with overall video games value sales therefore rising by 4%. Additional growth also came from gaming accessories (17%), notably thanks to the boom in AR/VR headsets...

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