Euromonitor International publishes the world's most comprehensive market research on the video games industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Learn More

Strategy Briefing

The New Static Console Direction

Apr 2017

The latest generation of static consoles reached its peak in unit sales in 2015, but unlike other generational cycles is expected to see a slow decline rather than a steep drop. This comes as the three main manufacturers, Sony, Microsoft and ...

US$1,325
View details Add to cart
Country Report

Video Games in Mexico

Nov 2016

There was a surge in the household penetration of smartphones in Mexico towards the end of the review period. This was linked to the widening availability of affordable Android phones, alongside price promotions and more affordable internet ...

US$990
View details Add to cart
Country Report

Video Games in Switzerland

Sep 2016

After two years of booming sales, video games experienced a decline in value terms in 2015. The drop in sales was due to a number of reasons. Falling prices due to strong competition was part of the reason for declining value sales. Increased ...

US$990
View details Add to cart
Country Report

Video Games in Thailand

Sep 2016

The growing popularity of gaming laptops and mobile devices poses a significant challenge to manufacturers of video game hardware, with handheld consoles suffering the most from this transition in 2015. The availability of cheap tablets and ...

US$990
View details Add to cart
Country Report

Video Games in Japan

Sep 2016

Video games in Japan grew by 6% in 2015 to reach sales of ¥1.3 trillion, with growth slowing from the 12% increase seen in 2014. The positive growth came from mobile games, which generated ¥798 billion in 2015, accounting for 63% of overall video ...

US$990
View details Add to cart
Country Report

Video Games in Australia

Sep 2016

Following the launch of the PlayStation 4 and Xbox One in 2013, next generation consoles continued in full swing in 2015. Both Sony and Microsoft continued to campaign hard during the year in an attempt to gain market share in Australia. Aggressive ...

US$990
View details Add to cart
Country Report

Video Games in the Philippines

Sep 2016

Mobile games now leads video games with an exceptional increase in retail value terms. The increased penetration rate of smartphones and tablets allowed a greater portion of the Philippine population to have access to games on mobile devices. Both ...

US$990
View details Add to cart
Country Report

Video Games in France

Sep 2016

Healthy value growth in 2015 was predominantly driven by video games software, with 99% of total value progression coming from the increase in video games software sales. After the boom in 2014, static consoles recorded slightly lower sales volumes ...

US$990
View details Add to cart
Country Report

Video Games in Spain

Sep 2016

Video games saw another solid performance in 2015 in Spain, with value growth driven by the popularisation of mobile games and video games software (digital). In addition, 2015 was marked by stabilisation of economic conditions and a recovery in ...

US$990
View details Add to cart
Country Report

Video Games in Brazil

Aug 2016

The category of video games in Brazil was a heated one in previous years, rapidly growing and reaching an avid public within the country, as sales grew at a current CAGR of 33% over the review period. In 2015, however, due to the country’s economic ...

US$990
View details Add to cart
Country Report

Video Games in the Netherlands

Aug 2016

Video games recorded strong growth in 2015. This was in great part driven by static consoles, which grew as a result of new product launches in 2014. Indeed, both the PlayStation 4 and Xbox One were launched in 2013 and 2014 respectively. As such, ...

US$990
View details Add to cart
Country Report

Video Games in Italy

Aug 2016

Video games software (digital) recorded very high growth in 2015 and it has come to represent the most important video games category in Italy. The most important trend seen in video games during the year is the fact that gamers now prefer to ...

US$990
View details Add to cart
Country Report

Video Games in Germany

Aug 2016

Video games recorded another strong performance in 2015, with value growth remaining high, albeit lower than in 2014, when double digit growth was achieved. The ongoing success of video games was positively impacted by the major launch of Sony’s ...

US$990
View details Add to cart
Country Report

Video Games in Turkey

Aug 2016

Video games recorded dynamic current value growth of 31% in 2015, with digital video games software remaining far from saturation in Turkey. The ongoing rise in household penetration of broadband internet and mobile internet subscriptions (eg 3G and ...

US$990
View details Add to cart
Strategy Briefing

Toys and Games: Global Trends, Developments and Prospects

Aug 2016

Macroeconomic instability had a profound negative impact on toy sales in some of the biggest emerging markets in 2015. However, strong sales of licensed toys, particularly Star Wars-related merchandise, have supported growth globally. Licensing, ...

US$1,325
View details Add to cart
Country Report

Video Games in the United Arab Emirates

Aug 2016

In 2015, the United Arab Emirates witnessed another year of strong growth in video games. Console games (digital) in particular recorded strong double digit value growth....

US$990
View details Add to cart
Country Report

Video Games in Canada

Aug 2016

Mobile games saw soaring popularity in Canada in 2015, with this partly due to the growing ownership of smartphones and tablets. The household penetration rate of smartphones soared by a further five percentage points in the year to reach 66%. ...

US$990
View details Add to cart
Country Report

Video Games in South Africa

Jul 2016

Despite the persistent deterioration of the South African economy over the review period, demand for video games continues to gain traction, reflecting double the value growth of traditional toys in 2015. Much of this may be attributed to mobile ...

US$990
View details Add to cart
Country Report

Video Games in Argentina

Jul 2016

According to the official chamber of e-commerce in Argentina, CACE, during 2015 the household penetration of personal computers reached 71%, up from 60% in 2014, while 55% of Argentinean households were connected to the internet and e-commerce value ...

US$990
View details Add to cart
Country Report

Video Games in the US

Jul 2016

The ongoing transition of video games software towards digital purchases has continued to drive a shift in the video games market. Video games software (physical) saw value sales fall year-on-year for the seventh consecutive year in 2015, while video...

US$990
View details Add to cart
Page 1

    Recently Viewed

    Market Research Solutions

    Passport

    Market Intelligence Systems

    Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


    Passport Major Appliances
    Americas
    Passport Small Appliances
    Asia Pacific and Australasia
    Passport Major Appliances
    Eastern Europe

    Passport Small Appliances
    Middle East and Africa
    Passport Major Appliances
    Western Europe



    Learn more

    Custom Research Projects

    Every project designed to your needs.

    Learn more

    market research bulletins

    Your number one resource for industry news and trends

    Sign up now