Euromonitor International publishes the world's most comprehensive market research on the video games industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Learn More

Country Report

Video Games in the United Arab Emirates

Jul 2017

Technology, gaming content, and the quality of games drove demand for video games hardware in the United Arab Emirates. The year 2016 witnessed a focus on software development and downloadable material. Trends in the United Arab Emirates video games ...

US$990
View details Add to cart
Strategy Briefing

Toys and Games Global Industry Overview

Jul 2017

Toys and games sales rebounded in 2016 as recovering emerging markets, surging games and puzzles sales, and new VR introductions propelled the industry forward. Traditional toys saw major changes as games and puzzles became the fastest growing ...

US$1,325
View details Add to cart
Country Report

Video Games in Australia

Jul 2017

The continuous shift from video games (physical) towards digital purchases continued in 2016, with a 15% increase sales in video games (digital). Video games (physical) dropped by 5% in 2016, while video games software continued to grow positively, ...

US$990
View details Add to cart
Country Report

Video Games in Indonesia

Jul 2017

During 2016 video game producers continued to launch games which appealed to hard-core gamers, which boosted the video games category in Indonesia. The new games launched in 2016 included Tree of Savior, Phantomers, Kingdom Under Fire II, and Closers...

US$990
View details Add to cart
Country Report

Video Games in Thailand

Jun 2017

Value sales of video games outweighed those of traditional toys and games since 2014 and maintained double-digit growth in 2016. Video games software dominated value sales thanks to the popularity of smartphones and tablets as well as affordable ...

US$990
View details Add to cart
Country Report

Video Games in Argentina

Jun 2017

The gradual opening to imports during 2016 helped the entry of video games products into Argentina. However, the worsening of the economic situation hindered the performance of video games....

US$990
View details Add to cart
Country Report

Video Games in India

Jun 2017

Video games in India continues to register double-digit growth due to the increasing affordability of smartphones and favourable demographics offering industry players a lucrative market to tap into. With the growing availability of faster internet ...

US$990
View details Add to cart
Country Report

Video Games in the Philippines

Jun 2017

Mobile games continued to lead sales of video games with current value sales up by 32% in 2016 and accounting for 51% of the video games sales overall. The increase in the number of young gamers and the increasing length of time spent playing drives ...

US$990
View details Add to cart
Country Report

Video Games in Brazil

Jun 2017

Sales of mainstream products under video games continued to perform relatively poorly during 2016. Video games hardware and physical software managed to post positive growth over the period, but the figures could have been much stronger if the ...

US$990
View details Add to cart
Country Report

Video Games in China

Jun 2017

With the favourable performance of mobile games and AR/VR headsets, video games posted current value growth of 19% in 2016. This represents a decline from the 25% recorded in 2015 which can partly be attributed to the slowdown in growth within mobile...

US$990
View details Add to cart
Country Report

Video Games in Italy

Jun 2017

Video games saw slightly slower current value growth in 2016 compared to the previous year, as video games hardware performed badly both in handheld and static consoles. AR/VR headsets saw a strong entrance but it has not been as influential as ...

US$990
View details Add to cart
Country Report

Video Games in Turkey

Jun 2017

Unit prices for video games software products increased in 2016 due to the decline in the exchange rate value of the Turkish lira. This was the key driver of growth in total video games current value sales, which increased by 24%. That this growth ...

US$990
View details Add to cart
Country Report

Video Games in Taiwan

Jun 2017

Current value sales of video games grew by 8% in 2016. This was due to the growing population of mobile gamers and rising number of mobile games and more proactive marketing campaigns in both online or offline channels. Strong growth was driven by ...

US$990
View details Add to cart
Country Report

Video Games in the US

Jun 2017

Given that most AR/VR (virtual reality) headsets were released in 2016, sales skyrocketed, though at a lower rate than original, optimistic estimates. In total, nearly three million units were sold in 2016, ranging from the high-priced Oculus Rift ...

US$990
View details Add to cart
Country Report

Video Games in France

Jun 2017

Although hardware current value sales fell by 6% in 2016, software sales grew by 10%, with overall video games value sales therefore rising by 4%. Additional growth also came from gaming accessories (17%), notably thanks to the boom in AR/VR headsets...

US$990
View details Add to cart
Country Report

Video Games in Sweden

Jun 2017

Sales of physical video games software have been on the decline, as more Swedes are buying video games digitally. However, 2016 was an exception, as physical video games software also increased slightly, by 3% in current value terms. This increase, ...

US$990
View details Add to cart
Country Report

Video Games in the United Kingdom

Jun 2017

In 2016, video games in the UK saw a value decline of -1% mainly due to the sharp decline in sales of video games hardware. Despite the launch by Sony and Microsoft of PlayStation 4 Plus, PlayStation 4 Slim and Xbox One S (leading to an increase in ...

US$990
View details Add to cart
Country Report

Video Games in Poland

Jun 2017

With development of global digitalisation there is a strong shift observed for electronics, including augmented and virtual reality. Video games become more popular with a growing number of children who spend increasingly longer playing games and ...

US$990
View details Add to cart
Country Report

Video Games in Russia

Jun 2017

The global digitalisation trend is present in Russia. It is the main reason video games slightly recovered after the economy crisis in 2015 and gained pace in 2016. Sales growth is being generated by the proliferation of various consumer electronics,...

US$990
View details Add to cart
Country Report

Video Games in Ukraine

Jun 2017

Ukrainians demanded more video games hardware in 2016, and the appearance of AR/VR headsets drove sales. Appearing in late 2015, AR/VR headsets grew by 495% in volume terms in 2016, although from a low base, which resulted in a 577% value ...

US$990
View details Add to cart
Page 1

    Recently Viewed

    Market Research Solutions

    Passport

    Market Intelligence Systems

    Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


    Passport Major Appliances
    Americas
    Passport Small Appliances
    Asia Pacific and Australasia
    Passport Major Appliances
    Eastern Europe

    Passport Small Appliances
    Middle East and Africa
    Passport Major Appliances
    Western Europe



    Learn more

    Custom Research Projects

    Every project designed to your needs.

    Learn more

    market research bulletins

    Your number one resource for industry news and trends

    Sign up now