Video Games

Market research on the video games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Video Games in Malaysia

Jun 2018

Static consoles represented the fastest growing category within video games hardware in 2017, boosted by the launch of Nintendo Switch, which quickly became one of the leading static console brands in Malaysia. The Nintendo Switch launch propelled ...

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Video Games in the Netherlands

Jun 2018

Video games value sales increased impressively in 2017 thanks to the launch of the Nintendo Switch console. The console was well received amongst Dutch consumers, with the product sold not only in media products stores but also widely in traditional ...

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Video Games in the Philippines

Jun 2018

In 2017, static consoles saw the strongest current retail value growth in overall video games hardware thanks largely to the successful launch of the Nintendo Switch. Shortly after its launch, the Nintendo Switch overtook the Xbox One to become the ...

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Video Games in Turkey

Jun 2018

Although video games hardware continued to record dynamic growth in 2017 due to the introduction of AR/VR headsets and high volume sales of PlayStation 4 Pro, household penetration of video games hardware remained at a low level, mainly due to high ...

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Video Games in Romania

Jun 2018

Video games saw further fast retail value growth in 2017, due to the positive economic situation in the country and an improving technological infrastructure. Video games also benefit from age compression, as children move from traditional toys and ...

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Video Games in Russia

Jun 2018

Video games hardware sales recovered in 2017, mainly due to increased interest in static consoles. The launch of PlayStation 4 Pro at the end of 2016 resulted in bigger growth only in 2017 as many consumers waited for the Xbox One X launch in order ...

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Video Games in Sweden

Jun 2018

The launch of Nintendo Switch in March 2017 had an immediate impact on the volume sales of static consoles, which registered a double-digit increase. This followed a decline in 2016, a year which was noteworthy for its lack of genuine innovation and ...

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Video Games in Argentina

Jun 2018

Demand for video games hardware grew in 2017 motivated by a combination of more products on offer (brands and models) and price decreases. The opening of imports allowed the entry of new models of static consoles and also more economic models of ...

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Video Games in Singapore

Jun 2018

Nintendo Switch was launched in early 2017, and was very well-received in Singapore, as was the case globally. It targets a wide range of consumers due to covering both static and hand-held consoles, which was one of the main reasons behind its ...

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Video Games in the United Arab Emirates

Jun 2018

In 2017 video games grew from both sides – hardware and software. With recent console upgrade launches happening over the past year, sales of static consoles grew in 2017, driving growth for video games hardware. In addition, technology and ...

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Video Games in South Africa

Jun 2018

The debate between Xbox and PlayStation’s loyal consumers continues. Both brands aggressively promote their products by including several games, online subscription and membership deals, and other special offers in retail stores and on e-commerce ...

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Video Games in Poland

Jun 2018

Static consoles continued to be dominated by Sony’s PlayStation and Microsoft’s Xbox in 2017. However, Nintendo has entered the fray with a smaller, but growing platform, bringing Nintendo Switch to Polish consumers. Moreover, in 2018, Atari is ...

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Video Games in the United Kingdom

Jun 2018

In 2017, video games in the UK saw a considerable value increase due to the strong performance of static consoles. The biggest success story was the launch of Nintendo Switch in March 2017. Nintendo is known for its ability to launch a large number ...

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Video Games in Hong Kong, China

Jun 2018

There has been rapid development and growing popularity of e-sports, with massive sponsorship deals for professional full-time gamers. Gamers across the world, including in Hong Kong, contribute to these gaming tournaments through spectating or ...

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Video Games in Indonesia

Jun 2018

Data and trends show that the era of console gaming has passed in Indonesia. Console gaming has been very popular since the 1990s when Sega and Nintendo became popular. And later at the end of the 1990s, the first PlayStation console was released and...

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Video Games in Italy

Jun 2018

Video games has been performing very positively in 2017, registering strong growth in video games hardware, gaming accessories and video games software due to the fact that the Italian market is still not mature compared with other European markets. ...

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Video Games in Switzerland

Jun 2018

The sales of video games are very closely connected with the launch of new consoles. Sony released the PlayStation 4 Pro in 2016, Microsoft launched the Xbox One S in 2016 and Xbox One X in 2017, all with 4K gaming capabilities. While PlayStation 4 ...

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Video Games in Germany

Jun 2018

Despite an originally positive development for hand-held consoles early in 2017 sales plummeted towards the second half of the year, resulting in a massive decline. This sudden turn for the worse was mainly due to the ongoing success of Sony’s ...

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Video Games in Spain

Jun 2018

Static consoles returned to growth in 2017 due to the release of PlayStation 4 Pro in September 2016 and Xbox One X and Nintendo Switch in 2017. The latter in particular proved a great success, significantly improving overall performance. Hand-held ...

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Video Games in France

Jun 2018

Excluding upgrades, most trade experts confirmed a likely launch of next-generation consoles by late 2019 or early 2020, with Sony’s upcoming PS5 at the forefront. Historical data and empirical analysis also set the average cycle between launches of ...

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