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Traditional Toys and Games

Euromonitor International publishes the world's most comprehensive market research on the toys and games industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Traditional Toys and Games in the United Arab Emirates

Jul 2017

Traditional toys and games continued to witness healthy growth in 2016 despite the economic uncertainty the country was experiencing. Construction and remote control toys drove growth in traditional toys and games, mainly driven by the increased ...

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Strategy Briefing

Traditional Toys and Games in Latin America

Jul 2017

Macroeconomic and political instability along with currency devaluation pushed Latin American traditional toys and games sales growth into negative territory in 2016, disrupting the years of high sales growth the region had been experiencing. The ...

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Strategy Briefing

Traditional Toys and Games in Western Europe

Jul 2017

Traditional toys and games sales have rebounded in Western Europe as stabilising economies throughout the region as well as the growing interest in licensed products have helped to lift the market. However, declining birth rates will continue to ...

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Strategy Briefing

Toys and Games Global Industry Overview

Jul 2017

Toys and games sales rebounded in 2016 as recovering emerging markets, surging games and puzzles sales, and new VR introductions propelled the industry forward. Traditional toys saw major changes as games and puzzles became the fastest growing ...

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Country Report

Traditional Toys and Games in Australia

Jul 2017

The traditional toys and games category was negatively impacted by major mass merchandiser Target’s decision, due to profitability issues, to end its major toy sale event, during which it offered customers 6-month lay-bys (a system that involved ...

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Country Report

Traditional Toys and Games in Indonesia

Jul 2017

Licensed products remained the major driver of sales of most categories within traditional toys and games. Toys related to popular movies and TV shows generally capture more consumer attention and generate higher sales. Licensed toys, however, do not...

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Country Report

Traditional Toys and Games in Thailand

Jun 2017

Despite the intensive development of online and video games, traditional toys and games continued to post strong value growth in 2016. To a large extent, traditional toys and games products are targeted at children under six years old. It is ...

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Strategy Briefing

Traditional Toys and Games in Asia Pacific

Jun 2017

Asia Pacific is the second largest traditional toys and games market globally and is set to expand its footprint on the industry due to China, where toys are increasingly viewed as child development tools. Other emerging markets in the region with ...

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Country Report

Traditional Toys and Games in Argentina

Jun 2017

The fall in domestic consumption because of inflation, the decline in purchasing power and increase in tariffs were the main events of 2016. In addition, lower restrictions on imports had a significant effect on traditional toys and games, a segment ...

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Country Report

Traditional Toys and Games in India

Jun 2017

In 2016, traditional toys and games in India grew by 6% and further growth is expected over the forecast period. The organised players are facing stiff competition from the unbranded Chinese imports which are being sold at cheaper price and thereby ...

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Country Report

Traditional Toys and Games in the Philippines

Jun 2017

Current value sales of traditional toys and games rose by 7% in 2016, slightly faster than its growth in 2015. This is primarily due to an increase in spending for recreation and culture, which grew faster than both GDP and household final ...

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Country Report

Traditional Toys and Games in Brazil

Jun 2017

Traditional toys and games sales continued to favour national players during 2016. Given the challenging economic scenario and an unfavourable Brazilian real against the US dollar throughout 2016, imports of toys and games dropped significantly. ...

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Country Report

Traditional Toys and Games in China

Jun 2017

Traditional toys and games registered healthy current value growth of 8% in 2016, with rising demand for such products among consumers fuelling sales. According to the National Bureau of Statistics of the PRC, the number of births increased in 2016 ...

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Country Report

Traditional Toys and Games in Italy

Jun 2017

The current value growth of 5% seen in traditional toys and games in 2016 marked a further enhancement compared to the situation in 2014-2015. In 2016 manufacturers within traditional toys and games were very strongly focused on their niches which ...

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Country Report

Traditional Toys and Games in Turkey

Jun 2017

Traditional toys and games in Turkey continued to record strong growth in current value sales in 2016 despite stagnation in consumer incomes. This was largely explained by the fact that importers, manufacturers and retailers in the category were ...

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Country Report

Traditional Toys and Games in Taiwan

Jun 2017

Weaker consumer confidence, lower purchasing power and declining birth rates have hampered sales in almost all subcategories of traditional toys and games in Taiwan. Due to maturity, the overall performance was stable in 2016. Thus, leading toy ...

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Country Report

Traditional Toys and Games in the US

Jun 2017

Collectibles and licensing were the two major growth drivers in 2016. Movie releases featuring licensed franchises continued to drive growth in traditional toys and games. In 2016 movies’ box office performance smashed the previous year records and ...

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Country Report

Traditional Toys and Games in France

Jun 2017

Traditional toys and games posted current value growth of just 1% in 2016, primarily due to three factors: slower licensed product value growth, the declining birth rate and growing saturation within construction. Indeed, the latter category, which ...

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Country Report

Traditional Toys and Games in Sweden

Jun 2017

Traditional toys continued to become more educational in 2016. Toys now often strive to make learning experiences more vivid by bringing scientific phenomenon “to life”, allowing children to see and experience them. These toys hence frame the ...

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Country Report

Traditional Toys and Games in the United Kingdom

Jun 2017

In 2016, traditional toys and games lost one percentage point compared to the previous year due to a decline in pre-school toys and slower growth of action figures and accessories. Some of the pre-school toys compete directly with apps for tablets ...

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