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Traditional Toys and Games

Euromonitor International publishes the world's most comprehensive market research on the toys and games industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Diverging Demographics Determining the Future of Traditional Toys

Nov 2017

While developed regions as a whole are getting older and emerging regions are getting younger, the actual dynamics of each market is more complex, with differing growth amongst certain parts of the population, which is impacting the toy market ...

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Strategy Briefing

Channel Review in Toys and Games

Nov 2017

Internet retailing continues to outpace non-store retailing in toys and games, with some 44% of sales now going through the channel. The high growth of internet retailing has been driven by both video games, which saw a swift rise in mobile gaming, ...

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Company Profile

Hasbro Inc in Toys and Games

Oct 2017

Hasbro enjoyed a year of strong growth due to the addition of Disney Princess to its portfolio in 2016. The acquisition of this major license, as well as continued sales of Star Wars in the first half of the year, provided a significant boost for the...

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Company Profile

Mattel Inc in Toys and Games

Oct 2017

Mattel continues to struggle as the loss of Disney Princess in 2016 and continued soft growth with its core brands is threatening the company’s leading position in traditional toys. However, the company still has iconic brands and upcoming licensed ...

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Company Profile

LEGO Group in Toys and Games

Sep 2017

LEGO Group saw its first revenue decline in over a decade in the first half of 2017 due in large part to the US and Western Europe, an event that was foreshadowed by slowing growth in these areas in 2016. The company must now look to find a way to ...

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Country Report

Traditional Toys and Games in Japan

Aug 2017

Traditional toys and games in Japan continuously declined to reach JPY560 billion in 2016, first decline in the last three years since 2013. Some categories, such as dolls and accessories, model vehicles, and plush toys recorded positive current ...

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Strategy Briefing

Traditional Toys and Games in Eastern Europe

Aug 2017

Increasing emphasis on child development as well as stabilising economies throughout Eastern Europe helped the region’s market for traditional toys and games rebound in 2016. However, the market still faces significant headwinds due to declining ...

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Country Report

Traditional Toys and Games in the United Arab Emirates

Jul 2017

Traditional toys and games continued to witness healthy growth in 2016 despite the economic uncertainty the country was experiencing. Construction and remote control toys drove growth in traditional toys and games, mainly driven by the increased ...

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Strategy Briefing

Traditional Toys and Games in Latin America

Jul 2017

Macroeconomic and political instability along with currency devaluation pushed Latin American traditional toys and games sales growth into negative territory in 2016, disrupting the years of high sales growth the region had been experiencing. The ...

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Strategy Briefing

Traditional Toys and Games in Western Europe

Jul 2017

Traditional toys and games sales have rebounded in Western Europe as stabilising economies throughout the region as well as the growing interest in licensed products have helped to lift the market. However, declining birth rates will continue to ...

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Strategy Briefing

Toys and Games Global Industry Overview

Jul 2017

Toys and games sales rebounded in 2016 as recovering emerging markets, surging games and puzzles sales, and new VR introductions propelled the industry forward. Traditional toys saw major changes as games and puzzles became the fastest growing ...

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Country Report

Traditional Toys and Games in Australia

Jul 2017

The traditional toys and games category was negatively impacted by major mass merchandiser Target’s decision, due to profitability issues, to end its major toy sale event, during which it offered customers 6-month lay-bys (a system that involved ...

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Country Report

Traditional Toys and Games in Indonesia

Jul 2017

Licensed products remained the major driver of sales of most categories within traditional toys and games. Toys related to popular movies and TV shows generally capture more consumer attention and generate higher sales. Licensed toys, however, do not...

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Country Report

Traditional Toys and Games in Thailand

Jun 2017

Despite the intensive development of online and video games, traditional toys and games continued to post strong value growth in 2016. To a large extent, traditional toys and games products are targeted at children under six years old. It is ...

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Strategy Briefing

Traditional Toys and Games in Asia Pacific

Jun 2017

Asia Pacific is the second largest traditional toys and games market globally and is set to expand its footprint on the industry due to China, where toys are increasingly viewed as child development tools. Other emerging markets in the region with ...

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Country Report

Traditional Toys and Games in Argentina

Jun 2017

The fall in domestic consumption because of inflation, the decline in purchasing power and increase in tariffs were the main events of 2016. In addition, lower restrictions on imports had a significant effect on traditional toys and games, a segment ...

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Country Report

Traditional Toys and Games in India

Jun 2017

In 2016, traditional toys and games in India grew by 6% and further growth is expected over the forecast period. The organised players are facing stiff competition from the unbranded Chinese imports which are being sold at cheaper price and thereby ...

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Country Report

Traditional Toys and Games in the Philippines

Jun 2017

Current value sales of traditional toys and games rose by 7% in 2016, slightly faster than its growth in 2015. This is primarily due to an increase in spending for recreation and culture, which grew faster than both GDP and household final ...

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Country Report

Traditional Toys and Games in Brazil

Jun 2017

Traditional toys and games sales continued to favour national players during 2016. Given the challenging economic scenario and an unfavourable Brazilian real against the US dollar throughout 2016, imports of toys and games dropped significantly. ...

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Country Report

Traditional Toys and Games in China

Jun 2017

Traditional toys and games registered healthy current value growth of 8% in 2016, with rising demand for such products among consumers fuelling sales. According to the National Bureau of Statistics of the PRC, the number of births increased in 2016 ...

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