Luxury and Fashion Industry Analysis & Market Research Reporting Posts

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Fashion: Navigating Change in the Face of Tariffs and Uncertainty

The new US tariffs will have a far-reaching impact on the globalised fashion industry. The US market faces higher prices, supply shortages, and shifts in consumer behaviour; while Chinese companies will need new export markets for their surpluses, redesigning the global trade landscape. Moreover, brands in the US and beyond will explore sourcing diversification strategies to mitigate future risks. This article looks at trade dependencies to understand the multiple implications of the tariffs on the fashion industry, from pricing to sourcing strategies and discusses how fashion players can build resilience in times of uncertainty.

Marguerite LeRolland
Global Insight Manager: Fashion

Fast Fashion Under Fire: Shein’s Trump Strategy

Since 2019, Shein has grown explosively to rank as the world’s fourth largest apparel brand by 2024, generating USD21 billion in sales (fixed 2024 exchange rates), with 35% from the US. Amid evolving US trade policies and intensifying competition from both Chinese rivals and Western giants, Shein is pivoting strategically: strengthening its footprint beyond the US, diversifying its supply chain, and refining its pricing model to adapt to the elimination of de minimis trade exemptions.

Jitong Li
Senior Analyst

Lab-Grown Diamonds: Opportunity Ahead or Roadblocks Rising?

Lab-grown diamonds (LGDs) have emerged as a significant player in the jewellery market, with global sales reaching nearly USD9 billion in 2024. This rapid expansion has prompted both opportunities and challenges for jewellery brands. As the market evolves, understanding the dynamics of LGDs is crucial for stakeholders to navigate this transformative period effectively.

Fatima Linares
Head of Home and Fashion Insights

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Webinar

No claim, no gain: Winning your category with irrefutable data

28 Oct 26 | GMT: 03:00 PM

Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.

Appliances and Electronics Travel

Euromonitor International

Article

Luxury Is Becoming AI’s Blind Spot

14 Sep 26

Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.

Retail and E-Commerce Luxury Goods

Rabia Yasmeen

Article

Fashion Retail’s New Playbook: AI Visibility, Third Spaces and Emotional Engagement

3 Sep 26

Today, the apparel and footwear retail landscape is entering a more complex, cautious and uneven phase, shaped by macroeconomic volatility, geopolitical disruption, AI-led shifts and changing consumer values. In this context, market players can no longer rely on standard omnichannel models or price-led propositions alone.

Luxury and Fashion Apparel and Footwear

Marguerite LeRolland

Article

From Risk to Resilience: Global Sportswear Outlook to 2030

9 Jul 26

Sportswear companies are navigating a combination of slower global economic growth, geopolitical disruption, volatile energy prices, climate urgency and shifting consumer priorities. The industry to 2030 faces uneven, polarised growth, meaning agility and sharper consumer relevance become essential competitive advantages.

Apparel and Footwear Luxury and Fashion

Marguerite LeRolland

Webinar

Sportswear to 2030: Strategies for growth and resilience

10 Jun 26 | GMT: 03:00 PM

In partnership with Bloomberg, this webinar will focus on the global sportswear industry and market outlook—a category that is set to exceed USD460 billion in global sales by 2030.

Apparel and Footwear

Euromonitor International

Article

What Great British Brands Reveal About Luxury’s Next Chapter

29 May 26

To accompany Country & Town House’s annual Great British Brands publication, GBB Live 2026, titled New Frontiers, launched in April 2026 as the inaugural event alongside the publication. Hosted at London’s iconic Town Hall by Bottaccio, the summit brought together leaders across British luxury, media, design and culture to explore the future of the sector, from AI and sustainability to shifting consumer behaviour, global expansion and modern British identity.

Luxury and Fashion Luxury Goods

Fflur Roberts

Editor's Choice

Fashion: Navigating Change in the Face of Tariffs and Uncertainty

Fast Fashion Under Fire: Shein’s Trump Strategy

Lab-Grown Diamonds: Opportunity Ahead or Roadblocks Rising?

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