Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.

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Article

The Selective Luxury Era: How the Americas Is Redefining Luxury Growth

30 Sep 26

As luxury brands increasingly look beyond China, the Americas is emerging as a critical growth market. Yet future success will depend less on scale and ownership and more on relevance, authenticity, emotional value and experiences. As consumers become more discerning, luxury brands must justify their value through deeper, more meaningful connections.

Fflur Roberts

Fflur Roberts

Article

Luxury Is Becoming AI’s Blind Spot

14 Sep 26

Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.

Rabia Yasmeen

Rabia Yasmeen

Article

Fashion Retail’s New Playbook: AI Visibility, Third Spaces and Emotional Engagement

3 Sep 26

Today, the apparel and footwear retail landscape is entering a more complex, cautious and uneven phase, shaped by macroeconomic volatility, geopolitical disruption, AI-led shifts and changing consumer values. In this context, market players can no longer rely on standard omnichannel models or price-led propositions alone.

Marguerite LeRolland

Marguerite LeRolland

Article

From Risk to Resilience: Global Sportswear Outlook to 2030

9 Jul 26

Sportswear companies are navigating a combination of slower global economic growth, geopolitical disruption, volatile energy prices, climate urgency and shifting consumer priorities. The industry to 2030 faces uneven, polarised growth, meaning agility and sharper consumer relevance become essential competitive advantages.

Marguerite LeRolland

Marguerite LeRolland

Article

What Great British Brands Reveal About Luxury’s Next Chapter

29 May 26

To accompany Country & Town House’s annual Great British Brands publication, GBB Live 2026, titled New Frontiers, launched in April 2026 as the inaugural event alongside the publication. Hosted at London’s iconic Town Hall by Bottaccio, the summit brought together leaders across British luxury, media, design and culture to explore the future of the sector, from AI and sustainability to shifting consumer behaviour, global expansion and modern British identity.

Fflur Roberts

Fflur Roberts

Article

The Evolving Landscape of Personal Accessories: Top Trends Shaping 2026 and Beyond

1 Apr 26

The global personal accessories market is being recalibrated by economic uncertainty, shifting consumer expectations and rapid digital transformation. Despite inflationary pressure, trade volatility and cautious discretionary spending, the sector returned to growth in 2025. Jewellery and watches remain the standout performers, stabilising the market and signalling where opportunities lie.

Suzi Gardner

Suzi Gardner