Articles
Sportswear Brands can Grow Tapping into Wellness Trends
Fátima Linares
Although sportswear continued to outperform overall apparel and footwear, 2022 results and the challenging environment ahead suggest more moderate growth over the next five years. In this scenario, consumers’ greater focus on health and wellness has special relevance for sportswear, given the close relation between sports and health.
Top Trends for Personal Accessories (Part 2): Evolving Consumption Patterns and Digitalisation
Fátima Linares
Looking at the trends shaping the personal accessories industry, here we focus on the changing consumption patterns resulting from Gen Z and Alpha consumers becoming the larger cohort, and the accelerated digital transformation the industry has embarked on.
Top Trends for Personal Accessories: A Challenging Macro Environment
Fátima Linares
Global sales of personal accessories grew by a healthy 13% in 2021, indicating a rapid recovery from the COVID-19 pandemic-related losses, but continued supply chain issues and decreasing consumer confidence, will make 2023 another challenging year for the personal accessories industry.
Three Trends Driving the US Women’s Underwear Market
Jitong Li
The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
How to be a Disruptive Brand: A Focus on Renovation
Karolina Grigorijevaite
Euromonitor International’s Renovation, Innovation and Disruption framework helps businesses understand how to respond and execute change with a varying impact on their markets. Here we focus on renovation, and analyse how brands globally are turning this into an opportunity for growth.