Adeife Onwuzulike, Director of Diversity, Equity and Inclusion (DEI) at Euromonitor International, shares her expertise and knowledge in this area with Marguerite LeRolland, Head of Fashion and Fflur Robert, Head of Luxury at Euromonitor International and addresses questions around what’s here now and what’s to come next.
As we adapt to an increasingly digitally reliant world, this episode explores how digital innovations, shifts in target demographics, and lifestyle changes caused by the COVID-19 pandemic, are drawing fashion players to this space and highlights the challenges and opportunities facing fashion players trying to capitalise on the expansion of the metaverse and digital fashion.
After a year of working from home as a result of the 2020 pandemic, Hybrid working came into full play by the end of Q4 2021 in the UK, with the return of people to offices on a flexible basis. This episode is part of a series we have recently started, that explores how hybrid working has impacted several industries in Western Europe. This, the first episode in the series, focuses on its impact on fashion. Today, we will focus on how retailers are responding to this recent change in working patterns, in terms of product assortment and distribution, including a shift to buying clothes online.
The podcast will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in their purchase decisions?
The aftermath of Coronavirus (COVID-19) has been characterised by stark tensions and contradictions. These range from social empathy and a sense of community to a “me first” attitude of self-interest; from risk aversion to compulsive behaviour; from cautious spending and “less stuff” to indulgence spending and comfort clutter. These choices and behaviours vary from individual to individual, but we are seeing consumers engaging with both sides of the trend. They are risk averse in some aspects of their lives whilst throwing caution to the wind in others. Fashion sees consumer interest peak in sustainable and ethical brands, while fast-fashion remains an affordable convenience for many.