Petrol stations in Malaysia are reinventing themselves as destination points not just for motorists but also for nearby residents. The FILLING STATION at Shell Desa Sri Hartamas in Kuala Lumpur operating a fully-equipped kitchen is the country’s first café within a petrol station, serving customers with freshly prepared food.
Consumer foodservice through travel value sales are expected to grow the fastest over the forecast period. Growth potential is attributed to the increasing number of limited-service restaurants and quality street food kiosks to cater to busy travellers.
Regional imbalance in spending power is expected to continue in Malaysia. The Peninsular region, which includes the capital city of Kuala Lumpur and is also known as “West Malaysia”, was the country’s largest market in terms of both total and per household consumer expenditure in 2018, given the region’s large population and strong economy.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Malaysia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.