In recent years, Saudi Arabia has been through turbulent times due to the drop in oil prices, which saw the Saudi Arabian government develop solutions to help the economy recover. Starting from 2018 the Saudi Arabian government announced a lot of new regulations, like an increasing percentage of Saudization and the introduction of VAT from January 2018.
Saudi Arabia is best known for its restricted culture and closed environment, locals have been suffering from a lack of entertainment in the country, so they had to travel abroad to enjoy their vacations and spend a good time with their families during the holidays. Nevertheless, the General Entertainment Authority has been announcing a lot of changes recently, including the opening of movie theatres in 2018 and the lifting of restrictions on music concerts, with women now also allowed to attend these concerts.
Young ambitious Saudi Arabians are the main drivers of the food truck trend. The foodservice market is a dynamic industry in Saudi Arabia that has been seeing the introduction of new and innovative ideas, including food trucks.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.