Across multiple foodservice channels, brands have a renewed focused on tapping into the consumer desire for convenience by occupying strategic locations such as grocery stores, malls and other retail locations. Outlets in retail locations benefit restaurant operators in that they are generally less costly to establish and benefit from more foot traffic than standalone locations.
Delivery capabilities in the foodservice industry have become pervasive nearly to the point of expectation, particularly in urban environments. However, delivery also presents opportunity potential outside of traditional standalone locations.
Between the rise in popularity of limited-service restaurants, increasing demand for convenience, continuously rising real estate prices and nearly universal delivery options, restaurant operators have an array of motivators encouraging them to think about location differently. While traditional definitions (standalone, retail, travel, leisure and lodging) still fit the vast majority of all foodservice locations, some operators have begun to experiment with more creative options.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Foodservice by Location industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.