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Fresh Food in Italy

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Italy?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Fresh Food in Italy

Fresh food in 2022: The big picture
2022 key trends
Retailing developments
What next for fresh food?
Table 1 Total Sales of Fresh Food by Category: Total Volume 2017-2022
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2017-2022
Table 3 Retail Sales of Fresh Food by Category: Volume 2017-2022
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2017-2022
Table 5 Retail Sales of Fresh Food by Category: Value 2017-2022
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2017-2022
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2017-2022
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2017-2022
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2022-2027
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2022-2027
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2022-2027
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2022-2027
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2022-2027
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Eggs in Italy

KEY DATA FINDINGS

Price increases lead to a sharp drop in the consumption of eggs in 2022
Flexible work arrangements unable to sustain demand for eggs, while economic pressures limit the recovery of foodservice sales
Eggs consumption shortfall to reverse as affordability boosts consumption
Focus on sustainable production could have mixed results for eggs
Summary 2 Major Processors of Eggs 2022
Table 15 Total Sales of Eggs: Total Volume 2017-2022
Table 16 Total Sales of Eggs: % Total Volume Growth 2017-2022
Table 17 Retail Sales of Eggs: Volume 2017-2022
Table 18 Retail Sales of Eggs: % Volume Growth 2017-2022
Table 19 Retail Sales of Eggs: Value 2017-2022
Table 20 Retail Sales of Eggs: % Value Growth 2017-2022
Table 21 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2017-2022
Table 22 Forecast Total Sales of Eggs: Total Volume 2022-2027
Table 23 Forecast Total Sales of Eggs: % Total Volume Growth 2022-2027
Table 24 Forecast Retail Sales of Eggs: Volume 2022-2027
Table 25 Forecast Retail Sales of Eggs: % Volume Growth 2022-2027
Table 26 Forecast Retail Sales of Eggs: Value 2022-2027
Table 27 Forecast Retail Sales of Eggs: % Value Growth 2022-2027

Fish and Seafood in Italy

KEY DATA FINDINGS

Rising production costs and local fishing restrictions impact the supply chain, but healthy image of fish helps sustain growth
Health and convenience the big trends influencing sales of fish and seafood
Increased price sensitivity to damage consumption of seafood
Demand for convenience drives processed against fresh fish and seafood
Summary 3 Major Processors of Fish and Seafood 2022
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2017-2022
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2017-2022
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2017-2022
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2017-2022
Table 32 Retail Sales of Fish and Seafood by Category: Value 2017-2022
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2017-2022
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2017-2022
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2022-2027
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2022-2027
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2022-2027
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2022-2027
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2022-2027
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2022-2027

Fruits in Italy

KEY DATA FINDINGS

Production and import costs rise putting pressure on the price of fruits
Foodservice sales struggle to reach pre-COVID-19 levels due to economic challenges, but healthy image benefits sales of superfruits
Healthy fruits likely to remain popular but supply challenges will likely persist
Sustainability concerns growth boosts organic fruits and short supply chain
Summary 4 Major Processors of Fruits 2022
Table 41 Total Sales of Fruits by Category: Total Volume 2017-2022
Table 42 Total Sales of Fruits by Category: % Total Volume Growth 2017-2022
Table 43 Retail Sales of Fruits by Category: Volume 2017-2022
Table 44 Retail Sales of Fruits by Category: % Volume Growth 2017-2022
Table 45 Retail Sales of Fruits by Category: Value 2017-2022
Table 46 Retail Sales of Fruits by Category: % Value Growth 2017-2022
Table 47 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2017-2022
Table 48 Forecast Total Sales of Fruits by Category: Total Volume 2022-2027
Table 49 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2022-2027
Table 50 Forecast Retail Sales of Fruits by Category: Volume 2022-2027
Table 51 Forecast Retail Sales of Fruits by Category: % Volume Growth 2022-2027
Table 52 Forecast Retail Sales of Fruits by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Fruits by Category: % Value Growth 2022-2027

Meat in Italy

KEY DATA FINDINGS

Animal feed shortages and extreme weather conditions pose challenges to the supply of meat in Italy
Meat consumption declines due to increased price sensitivity
Meat sales unlikely to see significant growth as Italians shift to alternative protein sources
Perception of meat as a treat boosts consumption in foodservice
Summary 5 Major Processors of Meat 2022
Table 54 Total Sales of Meat by Category: Total Volume 2017-2022
Table 55 Total Sales of Meat by Category: % Total Volume Growth 2017-2022
Table 56 Retail Sales of Meat by Category: Volume 2017-2022
Table 57 Retail Sales of Meat by Category: % Volume Growth 2017-2022
Table 58 Retail Sales of Meat by Category: Value 2017-2022
Table 59 Retail Sales of Meat by Category: % Value Growth 2017-2022
Table 60 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2017-2022
Table 61 Forecast Sales of Meat by Category: Total Volume 2022-2027
Table 62 Forecast Sales of Meat by Category: % Total Volume Growth 2022-2027
Table 63 Forecast Retail Sales of Meat by Category: Volume 2022-2027
Table 64 Forecast Retail Sales of Meat by Category: % Volume Growth 2022-2027
Table 65 Forecast Retail Sales of Meat by Category: Value 2022-2027
Table 66 Forecast Retail Sales of Meat by Category: % Value Growth 2022-2027

Nuts in Italy

KEY DATA FINDINGS

Nuts fails to crack under pressure despite supply chain challenges
Growth in snacking boosts the consumption of nuts among health conscious consumers
Resilient nuts supply chain provides healthy snacking at convenient prices
Local sourcing and increased variety boost nuts popularity
Summary 6 Major Processors of Nuts 2022
Table 67 Total Sales of Nuts by Category: Total Volume 2017-2022
Table 68 Total Sales of Nuts by Category: % Total Volume Growth 2017-2022
Table 69 Retail Sales of Nuts by Category: Volume 2017-2022
Table 70 Retail Sales of Nuts by Category: % Volume Growth 2017-2022
Table 71 Retail Sales of Nuts by Category: Value 2017-2022
Table 72 Retail Sales of Nuts by Category: % Value Growth 2017-2022
Table 73 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2017-2022
Table 74 Forecast Total Sales of Nuts by Category: Total Volume 2022-2027
Table 75 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2022-2027
Table 76 Forecast Retail Sales of Nuts by Category: Volume 2022-2027
Table 77 Forecast Retail Sales of Nuts by Category: % Volume Growth 2022-2027
Table 78 Forecast Retail Sales of Nuts by Category: Value 2022-2027
Table 79 Forecast Retail Sales of Nuts by Category: % Value Growth 2022-2027

Pulses in Italy

KEY DATA FINDINGS

Pulses remains popular but supply shortages limit growth in 2022
Consumers switch to packaged pulses as they go in search of greater convenience
Pulses set to benefit from focus on sustainable farming practices
Pulses grow through economic crisis, but shelf stable formats win over fresh
Summary 7 Major Processors of Pulses 2022
Table 80 Total Sales of Pulses by Category: Total Volume 2017-2022
Table 81 Total Sales of Pulses by Category: % Total Volume Growth 2017-2022
Table 82 Retail Sales of Pulses by Category: Volume 2017-2022
Table 83 Retail Sales of Pulses by Category: % Volume Growth 2017-2022
Table 84 Retail Sales of Pulses by Category: Value 2017-2022
Table 85 Retail Sales of Pulses by Category: % Value Growth 2017-2022
Table 86 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2017-2022
Table 87 Forecast Total Sales of Pulses by Category: Total Volume 2022-2027
Table 88 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Retail Sales of Pulses by Category: Volume 2022-2027
Table 90 Forecast Retail Sales of Pulses by Category: % Volume Growth 2022-2027
Table 91 Forecast Retail Sales of Pulses by Category: Value 2022-2027
Table 92 Forecast Retail Sales of Pulses by Category: % Value Growth 2022-2027

Starchy Roots in Italy

KEY DATA FINDINGS

Increasing cost of production puts pressure on the price of starchy roots
Increased attention on weight management limits demand for potatoes
Despite lingering challenges the overall outlook for starchy roots is a positive one
Increased attention on local sourcing should drive retail value growth
Summary 8 Major Processors of Starchy Roots 2022
Table 93 Total Sales of Starchy Roots by Category: Total Volume 2017-2022
Table 94 Total Sales of Starchy Roots by Category: % Total Volume Growth 2017-2022
Table 95 Retail Sales of Starchy Roots by Category: Volume 2017-2022
Table 96 Retail Sales of Starchy Roots by Category: % Volume Growth 2017-2022
Table 97 Retail Sales of Starchy Roots by Category: Value 2017-2022
Table 98 Retail Sales of Starchy Roots by Category: % Value Growth 2017-2022
Table 99 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2017-2022
Table 100 Forecast Total Sales of Starchy Roots by Category: Total Volume 2022-2027
Table 101 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2022-2027
Table 102 Forecast Retail Sales of Starchy Roots by Category: Volume 2022-2027
Table 103 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2022-2027
Table 104 Forecast Retail Sales of Starchy Roots by Category: Value 2022-2027
Table 105 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2022-2027

Sugar and Sweeteners in Italy

KEY DATA FINDINGS

Prices rise due to disruptions in the supply chain
Sugar and sweeteners retains popularity despite life returning to relative normality
Sugar sales likely to drop but natural sweeteners could grow thanks to healthier image
Increased awareness sways sugar sales, while demand for indulgence limits decline
Summary 9 Major Processors of Sugar and Sweeteners 2022
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2017-2022
Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2017-2022
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2017-2022
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2017-2022
Table 110 Retail Sales of Sugar and Sweeteners: Value 2017-2022
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2017-2022
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2017-2022
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2022-2027
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2022-2027
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2022-2027
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2022-2027
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2022-2027
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2022-2027

Vegetables in Italy

KEY DATA FINDINGS

Rising energy and fertiliser costs lead to a sharp rise in the price of vegetables in 2022
Health and nutrition concerns boost vegetables consumption
Consumers expected to embrace a wider variety of vegetables due to concerns over health and the environment
Health and nutrition oriented foodservice outlets should boost sales of vegetables
Summary 10 Major Processors of Vegetables 2022
Table 119 Total Sales of Vegetables by Category: Total Volume 2017-2022
Table 120 Total Sales of Vegetables by Category: % Total Volume Growth 2017-2022
Table 121 Retail Sales of Vegetables by Category: Volume 2017-2022
Table 122 Retail Sales of Vegetables by Category: % Volume Growth 2017-2022
Table 123 Retail Sales of Vegetables by Category: Value 2017-2022
Table 124 Retail Sales of Vegetables by Category: % Value Growth 2017-2022
Table 125 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2017-2022
Table 126 Forecast Total Sales of Vegetables by Category: Total Volume 2022-2027
Table 127 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2022-2027
Table 128 Forecast Retail Sales of Vegetables by Category: Volume 2022-2027
Table 129 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2022-2027
Table 130 Forecast Retail Sales of Vegetables by Category: Value 2022-2027
Table 131 Forecast Retail Sales of Vegetables by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Fresh Food

  • Eggs
    • Crustaceans
    • Fish
    • Molluscs and Cephalopods
    • Apples
    • Banana
    • Cherries
    • Cranberries/Blueberries
    • Grapefruit/Pomelo
    • Grapes
    • Kiwi Fruit
    • Lemon and Limes
    • Oranges, Tangerines and Mandarins
    • Peaches/Nectarines
    • Pears/Quinces
    • Pineapple
    • Plums/Sloes
    • Strawberries
    • Other Fruits
    • Beef and Veal
    • Lamb, Mutton and Goat
    • Pork
    • Poultry
    • Other Meat
    • Almonds
    • Coconuts
    • Peanuts (Groundnuts)
    • Pistachio
    • Walnuts
    • Other Nuts
    • Beans
    • Peas
    • Other Pulses
    • Cassava
    • Potatoes
    • Sweet Potatoes
    • Other Roots
  • Sugar and Sweeteners
    • Cauliflowers and broccoli
    • Maize
    • Onion
    • Tomatoes
    • Other Vegetables

Fresh Food

Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.

See All of Our Definitions
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This report originates from Passport, our Fresh Food research and analysis database.

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