Fresh Food in Italy

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Italy?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in Italy

EXECUTIVE SUMMARY

Fresh food in 2021: The big picture
2021 key trends
Retailing developments
What next for fresh food?

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2016-2021 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2016-2021 Table 3 Retail Sales of Fresh Food by Category: Volume 2016-2021 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2016-2021 Table 5 Retail Sales of Fresh Food by Category: Value 2016-2021 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2016-2021 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2016-2021 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2016-2021 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2021-2026 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2021-2026 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2021-2026 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2021-2026 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2021-2026 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Meat in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Premium and organic meats capitalise on quality concerns
Meat consumption grows back amid price volatility

PROSPECTS AND OPPORTUNITIES

Sustainable farming increases premium meat consumption while poultry and pork appeal to budget-conscious consumers
Sustainability limits consumption as plant-based diets increase in popularity
Summary 2 Major Processors of Meat 2021

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2016-2021 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2016-2021 Table 17 Retail Sales of Meat by Category: Volume 2016-2021 Table 18 Retail Sales of Meat by Category: % Volume Growth 2016-2021 Table 19 Retail Sales of Meat by Category: Value 2016-2021 Table 20 Retail Sales of Meat by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2016-2021 Table 22 Forecast Sales of Meat by Category: Total Volume 2021-2026 Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2021-2026 Table 24 Forecast Retail Sales of Meat by Category: Volume 2021-2026 Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2021-2026 Table 26 Forecast Retail Sales of Meat by Category: Value 2021-2026 Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2021-2026

Fish and Seafood in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health and nutrition concerns drive growth of consumption while sustainable supply becomes fundamental
Molluscs and crustaceans grow in foodservice aided by a solid supply chain

PROSPECTS AND OPPORTUNITIES

Wellbeing drives fish and seafood growth as Italians look for convenient and healthy ingredients
Conciliating budgets, quality and convenience for a healthy and flavourful balance: Fish grows in retail, while seafood is consumed in foodservice
Summary 3 Major Processors of Fish and Seafood 2021

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2016-2021 Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2016-2021 Table 30 Retail Sales of Fish and Seafood by Category: Volume 2016-2021 Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2016-2021 Table 32 Retail Sales of Fish and Seafood by Category: Value 2016-2021 Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2016-2021 Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2016-2021 Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2021-2026 Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2021-2026 Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2021-2026 Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2021-2026 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2021-2026 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2021-2026

Pulses in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pulses maintains higher total volume sales levels than pre-pandemic despite inevitable drop in consumption
Easy storage, versatility and simple preparation make pulses a quality alternative source of protein

PROSPECTS AND OPPORTUNITIES

Pulses capitalises on nutritional qualities through solid communication strategy
Growth driven by convenience as a quality alternative to animal protein
Summary 4 Major Processors of Pulses 2021

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2016-2021 Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2016-2021 Table 43 Retail Sales of Pulses by Category: Volume 2016-2021 Table 44 Retail Sales of Pulses by Category: % Volume Growth 2016-2021 Table 45 Retail Sales of Pulses by Category: Value 2016-2021 Table 46 Retail Sales of Pulses by Category: % Value Growth 2016-2021 Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2016-2021 Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2021-2026 Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2021-2026 Table 50 Forecast Retail Sales of Pulses by Category: Volume 2021-2026 Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2021-2026 Table 52 Forecast Retail Sales of Pulses by Category: Value 2021-2026 Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2021-2026

Vegetables in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Convenience, shelf life and home cooking drive vegetable consumption in 2021
COVID-19 continues affecting vegetable consumption: Packaged vegetables grow and vegetables benefits from increase budget consciousness

PROSPECTS AND OPPORTUNITIES

Cooking from home continues dominating consumption trends
Channel shifts: Discounters to experience high growth in vegetable sales as consumption grows, while online purchases continue rising at high rates
Summary 5 Major Processors of Vegetables 2021

CATEGORY DATA

Table 54 Total Sales of Vegetables by Category: Total Volume 2016-2021 Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2016-2021 Table 56 Retail Sales of Vegetables by Category: Volume 2016-2021 Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2016-2021 Table 58 Retail Sales of Vegetables by Category: Value 2016-2021 Table 59 Retail Sales of Vegetables by Category: % Value Growth 2016-2021 Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2016-2021 Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2021-2026 Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2021-2026 Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2021-2026 Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2021-2026 Table 65 Forecast Retail Sales of Vegetables by Category: Value 2021-2026 Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2021-2026

Starchy Roots in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Channel shifts follow post-lockdown reopening, but supply struggles due to harsh climate in 2021
Versatility, simple preparation and penetration allow minimisation of inevitable losses

PROSPECTS AND OPPORTUNITIES

Quality increases as volumes gradually decline, maintaining high market value: Locally-sourced, organic potatoes grow through solid communication strategy
Potatoes benefits from fitting into plant-based diets: Versatility allows for healthy or indulgent recipes
Summary 6 Major Processors of Starchy Roots 2021

CATEGORY DATA

Table 67 Total Sales of Starchy Roots by Category: Total Volume 2016-2021 Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2016-2021 Table 69 Retail Sales of Starchy Roots by Category: Volume 2016-2021 Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2016-2021 Table 71 Retail Sales of Starchy Roots by Category: Value 2016-2021 Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2016-2021 Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2016-2021 Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2021-2026 Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2021-2026 Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2021-2026 Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2021-2026 Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2021-2026 Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2021-2026

Fruits in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail sales of fruits decline in 2021 as consumers look for more convenient options
Availability poses a threat to growth as the low temperatures damage production: Those providing yearlong supply enjoy heightened market penetration

PROSPECTS AND OPPORTUNITIES

Lifestyle changes require simple consumption and solid supply as new habits boost growth
Wellbeing and nutrition concerns provide competitive advantage and value grows as quality takes on key role for consumer choice
Summary 7 Major Processors of Fruits 2021

CATEGORY DATA

Table 80 Total Sales of Fruits by Category: Total Volume 2016-2021 Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2016-2021 Table 82 Retail Sales of Fruits by Category: Volume 2016-2021 Table 83 Retail Sales of Fruits by Category: % Volume Growth 2016-2021 Table 84 Retail Sales of Fruits by Category: Value 2016-2021 Table 85 Retail Sales of Fruits by Category: % Value Growth 2016-2021 Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2016-2021 Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2021-2026 Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2021-2026 Table 89 Forecast Retail Sales of Fruits by Category: Volume 2021-2026 Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2021-2026 Table 91 Forecast Retail Sales of Fruits by Category: Value 2021-2026 Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2021-2026

Nuts in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Healthy snacking drives nuts consumption growth among wellbeing-focused consumers
The opening of the foodservice channel supports the growth of nuts in 2021

PROSPECTS AND OPPORTUNITIES

Convenience and versatility aid growth as nuts resonate with nutrition and sustainability consumer trends
Tradition and local sourcing will drive market value growth in the country
Summary 8 Major Processors of Nuts 2021

CATEGORY DATA

Table 93 Total Sales of Nuts by Category: Total Volume 2016-2021 Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2016-2021 Table 95 Retail Sales of Nuts by Category: Volume 2016-2021 Table 96 Retail Sales of Nuts by Category: % Volume Growth 2016-2021 Table 97 Retail Sales of Nuts by Category: Value 2016-2021 Table 98 Retail Sales of Nuts by Category: % Value Growth 2016-2021 Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2016-2021 Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2021-2026 Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2021-2026 Table 102 Forecast Retail Sales of Nuts by Category: Volume 2021-2026 Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2021-2026 Table 104 Forecast Retail Sales of Nuts by Category: Value 2021-2026 Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2021-2026

Eggs in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

As home baking trends diminish, egg consumption drops but high market penetration limits losses
Health and nutrition concerns play a key role in maintaining high consumption levels due to positive publicity

PROSPECTS AND OPPORTUNITIES

Egg prices appeal to budget-conscious consumers but the market faces the long-term challenge of keeping prices low
Supply chain strength and shifts in consumer habits account for forecast growth
Summary 9 Major Processors of Eggs 2021

CATEGORY DATA

Table 106 Total Sales of Eggs: Total Volume 2016-2021 Table 107 Total Sales of Eggs: % Total Volume Growth 2016-2021 Table 108 Retail Sales of Eggs: Volume 2016-2021 Table 109 Retail Sales of Eggs: % Volume Growth 2016-2021 Table 110 Retail Sales of Eggs: Value 2016-2021 Table 111 Retail Sales of Eggs: % Value Growth 2016-2021 Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2016-2021 Table 113 Forecast Total Sales of Eggs: Total Volume 2021-2026 Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2021-2026 Table 115 Forecast Retail Sales of Eggs: Volume 2021-2026 Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2021-2026 Table 117 Forecast Retail Sales of Eggs: Value 2021-2026 Table 118 Forecast Retail Sales of Eggs: % Value Growth 2021-2026

Sugar and Sweeteners in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Channel shifts benefit sugar and sweeteners while home consumption falls to pre-pandemic levels
Negative publicity and perception limit consumption: Sweeteners struggle to differentiate from sugar

PROSPECTS AND OPPORTUNITIES

Health and nutrition concerns damage sugar and sweeteners sales: Retail continues its downward trend
Market maturity limits potential for growth: Innovation efforts struggle to make a difference
Summary 10 Major Processors of Sugar and Sweeteners 2021

CATEGORY DATA

Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2016-2021 Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2016-2021 Table 121 Retail Sales of Sugar and Sweeteners: Volume 2016-2021 Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2016-2021 Table 123 Retail Sales of Sugar and Sweeteners: Value 2016-2021 Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2016-2021 Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2016-2021 Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2021-2026 Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2021-2026 Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2021-2026 Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2021-2026 Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2021-2026 Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2021-2026
The following categories and subcategories are included:

Fresh Food

  • Eggs
    • Crustaceans
    • Fish
    • Molluscs and Cephalopods
    • Apples
    • Banana
    • Cherries
    • Cranberries/Blueberries
    • Grapefruit/Pomelo
    • Grapes
    • Kiwi Fruit
    • Lemon and Limes
    • Oranges, Tangerines and Mandarins
    • Peaches/Nectarines
    • Pears/Quinces
    • Pineapple
    • Plums/Sloes
    • Strawberries
    • Other Fruits
    • Beef and Veal
    • Lamb, Mutton and Goat
    • Pork
    • Poultry
    • Other Meat
    • Almonds
    • Coconuts
    • Peanuts (Groundnuts)
    • Pistachio
    • Walnuts
    • Other Nuts
    • Beans
    • Peas
    • Other Pulses
    • Cassava
    • Potatoes
    • Sweet Potatoes
    • Other Roots
  • Sugar and Sweeteners
    • Cauliflowers and broccoli
    • Maize
    • Onion
    • Tomatoes
    • Other Vegetables
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This report originates from Passport, our Fresh Food research and analysis database.

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