Fresh Food in Morocco
Fresh food in 2022: The big picture
What next for fresh food?
Table 1 Total Sales of Fresh Food by Category: Total Volume 2017-2022
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2017-2022
Table 3 Retail Sales of Fresh Food by Category: Volume 2017-2022
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2017-2022
Table 5 Retail Sales of Fresh Food by Category: Value 2017-2022
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2017-2022
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2017-2022
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2017-2022
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2022-2027
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2022-2027
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2022-2027
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2022-2027
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2022-2027
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Eggs in Morocco
Eggs remain popular as consumers appreciate access to cheaper protein
Egg Producing Association encourages higher egg consumption in Morocco
Eggs to see volume growth on the back of declining purchasing power
Organic eggs record strong growth, included as gifts in basket deliveries
Summary 2 Major Processors of Eggs 2022
Table 15 Total Sales of Eggs: Total Volume 2017-2022
Table 16 Total Sales of Eggs: % Total Volume Growth 2017-2022
Table 17 Retail Sales of Eggs: Volume 2017-2022
Table 18 Retail Sales of Eggs: % Volume Growth 2017-2022
Table 19 Retail Sales of Eggs: Value 2017-2022
Table 20 Retail Sales of Eggs: % Value Growth 2017-2022
Table 21 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2017-2022
Table 22 Forecast Total Sales of Eggs: Total Volume 2022-2027
Table 23 Forecast Total Sales of Eggs: % Total Volume Growth 2022-2027
Table 24 Forecast Retail Sales of Eggs: Volume 2022-2027
Table 25 Forecast Retail Sales of Eggs: % Volume Growth 2022-2027
Table 26 Forecast Retail Sales of Eggs: Value 2022-2027
Table 27 Forecast Retail Sales of Eggs: % Value Growth 2022-2027
Fish and Seafood in Morocco
Sardines drive retail volume growth, while molluscs and cephalopods see sales decline
Hypermarkets and supermarkets increase their role as fresh fish sellers
Health trends and low prices drive fish and seafood consumption
The increase in fish farms will spur growth and low unit prices over the coming years
Summary 3 Major Processors of Fish and Seafood 2022
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2017-2022
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2017-2022
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2017-2022
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2017-2022
Table 32 Retail Sales of Fish and Seafood by Category: Value 2017-2022
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2017-2022
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2017-2022
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2022-2027
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2022-2027
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2022-2027
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2022-2027
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2022-2027
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2022-2027
Fruits in Morocco
Exports decrease to the EU, and healthy production boost growth of citrus fruit
Moroccans remain seasonal consumers, hindering growth potential
Fruit to see positive growth as healthy eating habits increase
Economic distress and rising inflation dampens growth over the coming years
Summary 4 Major Processors of Fruits 2022
Table 41 Total Sales of Fruits by Category: Total Volume 2017-2022
Table 42 Total Sales of Fruits by Category: % Total Volume Growth 2017-2022
Table 43 Retail Sales of Fruits by Category: Volume 2017-2022
Table 44 Retail Sales of Fruits by Category: % Volume Growth 2017-2022
Table 45 Retail Sales of Fruits by Category: Value 2017-2022
Table 46 Retail Sales of Fruits by Category: % Value Growth 2017-2022
Table 47 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2017-2022
Table 48 Forecast Total Sales of Fruits by Category: Total Volume 2022-2027
Table 49 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2022-2027
Table 50 Forecast Retail Sales of Fruits by Category: Volume 2022-2027
Table 51 Forecast Retail Sales of Fruits by Category: % Volume Growth 2022-2027
Table 52 Forecast Retail Sales of Fruits by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Fruits by Category: % Value Growth 2022-2027
Meat in Morocco
Positive results driven by poultry, which benefits from the rising health trends
Pork sees high growth driven by the European community
As declining incomes shape buying habits, poultry records the fastest growth
New slaughterhouses are being built, however, demand may be challenged
Summary 5 Major Processors of Meat 2022
Table 54 Total Sales of Meat by Category: Total Volume 2017-2022
Table 55 Total Sales of Meat by Category: % Total Volume Growth 2017-2022
Table 56 Retail Sales of Meat by Category: Volume 2017-2022
Table 57 Retail Sales of Meat by Category: % Volume Growth 2017-2022
Table 58 Retail Sales of Meat by Category: Value 2017-2022
Table 59 Retail Sales of Meat by Category: % Value Growth 2017-2022
Table 60 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2017-2022
Table 61 Forecast Sales of Meat by Category: Total Volume 2022-2027
Table 62 Forecast Sales of Meat by Category: % Total Volume Growth 2022-2027
Table 63 Forecast Retail Sales of Meat by Category: Volume 2022-2027
Table 64 Forecast Retail Sales of Meat by Category: % Volume Growth 2022-2027
Table 65 Forecast Retail Sales of Meat by Category: Value 2022-2027
Table 66 Forecast Retail Sales of Meat by Category: % Value Growth 2022-2027
Nuts in Morocco
Nuts sales return post-pandemic, while fresh peanuts see rising demand due to health concerns
Free-Trade Agreement with the USA leads to a massive influx of nuts over 2022
Nuts take sales from packaged impulse products as the return of celebrations boosts sales
Bad weather may affect local production, challenging sales
Summary 6 Major Processors of Nuts 2022
Table 67 Total Sales of Nuts by Category: Total Volume 2017-2022
Table 68 Total Sales of Nuts by Category: % Total Volume Growth 2017-2022
Table 69 Retail Sales of Nuts by Category: Volume 2017-2022
Table 70 Retail Sales of Nuts by Category: % Volume Growth 2017-2022
Table 71 Retail Sales of Nuts by Category: Value 2017-2022
Table 72 Retail Sales of Nuts by Category: % Value Growth 2017-2022
Table 73 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2017-2022
Table 74 Forecast Total Sales of Nuts by Category: Total Volume 2022-2027
Table 75 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2022-2027
Table 76 Forecast Retail Sales of Nuts by Category: Volume 2022-2027
Table 77 Forecast Retail Sales of Nuts by Category: % Volume Growth 2022-2027
Table 78 Forecast Retail Sales of Nuts by Category: Value 2022-2027
Table 79 Forecast Retail Sales of Nuts by Category: % Value Growth 2022-2027
Pulses in Morocco
Low-income consumers push growth due to low prices and protein content
Competition from frozen peas dampens sales but lentils grow through versatility
Pulses see solid growth, however, easy to prepare packaged products challenge sales
Morocco is investing in a more sustainable future
Summary 7 Major Processors of Pulses 2022
Table 80 Total Sales of Pulses by Category: Total Volume 2017-2022
Table 81 Total Sales of Pulses by Category: % Total Volume Growth 2017-2022
Table 82 Retail Sales of Pulses by Category: Volume 2017-2022
Table 83 Retail Sales of Pulses by Category: % Volume Growth 2017-2022
Table 84 Retail Sales of Pulses by Category: Value 2017-2022
Table 85 Retail Sales of Pulses by Category: % Value Growth 2017-2022
Table 86 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2017-2022
Table 87 Forecast Total Sales of Pulses by Category: Total Volume 2022-2027
Table 88 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Retail Sales of Pulses by Category: Volume 2022-2027
Table 90 Forecast Retail Sales of Pulses by Category: % Volume Growth 2022-2027
Table 91 Forecast Retail Sales of Pulses by Category: Value 2022-2027
Table 92 Forecast Retail Sales of Pulses by Category: % Value Growth 2022-2027
Starchy Roots in Morocco
Poor harvests lead to shortages, while beetroot benefits from its healthy image
Potatoes surge thanks to the easing of COVID-19 and the opening of fast food chains
A return of tourism boost growth, however, poor harvests remain a challenge
Sweet potatoes to attract investors thanks to rising demand
Summary 8 Major Processors of Starchy Roots 2022
Table 93 Total Sales of Starchy Roots by Category: Total Volume 2017-2022
Table 94 Total Sales of Starchy Roots by Category: % Total Volume Growth 2017-2022
Table 95 Retail Sales of Starchy Roots by Category: Volume 2017-2022
Table 96 Retail Sales of Starchy Roots by Category: % Volume Growth 2017-2022
Table 97 Retail Sales of Starchy Roots by Category: Value 2017-2022
Table 98 Retail Sales of Starchy Roots by Category: % Value Growth 2017-2022
Table 99 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2017-2022
Table 100 Forecast Total Sales of Starchy Roots by Category: Total Volume 2022-2027
Table 101 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2022-2027
Table 102 Forecast Retail Sales of Starchy Roots by Category: Volume 2022-2027
Table 103 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2022-2027
Table 104 Forecast Retail Sales of Starchy Roots by Category: Value 2022-2027
Table 105 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2022-2027
Sugar and Sweeteners in Morocco
High consumption of tea drives sugar sales, despite rising health concerns
The return of social occasions drives sales, while Ramadan boosts consumption
Healthy living challenges sales while rising tourism drives volume growth
Honey becomes a growing threat to the sale of sugar
Summary 9 Major Processors of Sugar and Sweeteners 2022
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2017-2022
Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2017-2022
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2017-2022
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2017-2022
Table 110 Retail Sales of Sugar and Sweeteners: Value 2017-2022
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2017-2022
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2017-2022
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2022-2027
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2022-2027
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2022-2027
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2022-2027
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2022-2027
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2022-2027
Vegetables in Morocco
High consumption due to a positive agricultural year
Organic farmers and e-commerce platforms boost sales of organic vegetables
Rising health awareness boosts the growth of fresh vegetables
Packaged vegetables and climate change threaten sales of fresh vegetables
Summary 10 Major Processors of Vegetables 2022
Table 119 Total Sales of Vegetables by Category: Total Volume 2017-2022
Table 120 Total Sales of Vegetables by Category: % Total Volume Growth 2017-2022
Table 121 Retail Sales of Vegetables by Category: Volume 2017-2022
Table 122 Retail Sales of Vegetables by Category: % Volume Growth 2017-2022
Table 123 Retail Sales of Vegetables by Category: Value 2017-2022
Table 124 Retail Sales of Vegetables by Category: % Value Growth 2017-2022
Table 125 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2017-2022
Table 126 Forecast Total Sales of Vegetables by Category: Total Volume 2022-2027
Table 127 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2022-2027
Table 128 Forecast Retail Sales of Vegetables by Category: Volume 2022-2027
Table 129 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2022-2027
Table 130 Forecast Retail Sales of Vegetables by Category: Value 2022-2027
Table 131 Forecast Retail Sales of Vegetables by Category: % Value Growth 2022-2027