In 2018, fresh food sustained a positive performance throughout all categories in Morocco in total volume terms. This was thanks to the fact that many Moroccans tend to opt for fresh food rather than processed or frozen food, and also because it is cheap and available through different traditional and modern grocery retailers all over the country.
The growing number of modern grocery retailers in the country, mainly supermarkets and hypermarkets, is allowing many companies to offer packaged fresh food products in the Moroccan market. However, unpackaged fresh food remains very popular in Morocco, and accounts for the bulk of sales, because it is cheap and available through souks all over the country.
Other grocery retailers remained the leading retail distribution channel in fresh food in Morocco in 2018. Souks and marchés remain the most popular retail distribution channels in fresh food in the country.
Over the forecast period, it is expected that fresh food will maintain growth across all major categories. Fresh food will remain one of the main ingredients in the recipes and foods consumed in Morocco; thus, consumption will be sustained.
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Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Morocco with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Food market research database.