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Learn moreApr 2019
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The demand for fresh food is expected to increase in Thailand over the forecast period, due to rising health-consciousness and the rise of foodservice operators serving less processed and more natural food options. Consumers are taking active steps to educate themselves on proper nutrition to stay healthy, and adjusting their diets to suit their own specific health conditions.
Due to the lack of centralised crop planning across farming regions, Thai farmers are unable to smooth out the supply of popular fruits in line with market demand. This has resulted in an oversupply of a single fruit type after harvest, making prices volatile.
Modern trade channels have become part of Thai consumers’ daily lives, with outlets of both local and international stores, mainly convenience stores, now proliferating and visible on every major street corner nationwide. Fresh food is sold extensively through both modern and traditional distribution channels across Thailand.
As Thailand develops, consumers’ lives are becoming increasingly fast-paced, and they have little time to cook. At the same time, consumers now perceive health as a lifestyle choice, and are willing to pay for foods that offer better nutrition and fewer preservatives.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in Thailand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.