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Fresh Food in Thailand
January 2022
Fresh food in 2021: The big picture
Thailand has experienced the strongest infection of COVID-19 since March 2021, known as the third wave of COVID-19. The emergence of the Delta variant in June 2021 had a significant impact across the country and strongly contributed to the third wave of infections.
2021 key trends
A price increase seems to be a major problem for several fresh food categories in Thailand in 2021 such as eggs, pork and beef. The rising prices were caused by different influences.
Retailing developments
Traditional trade channels have been partially supported by the governmental campaign that was implemented to stimulate the entire economy, but especially in rural areas. In early 2021, a new cash handout campaign known as “Rao Chana” (“We win” in the Thai language) was approved to distribute THB3,500 per month, for two months in total, to cover 31 million Thai people affected by the COVID-19 pandemic, including farmers.
What next for fresh food?
Growth rates for fresh food in the forecast period in Thailand are all projected to be positive. The recovery of fresh food sales in foodservice and institutional channels is predicted to be delayed towards the second half of the forecast period due to the continuing COVID-19 counter-measures in 13 provinces in the dark-red zone.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Eggs
Fish and Seafood
Fruits
Meat
Nuts
Pulses
Starchy Roots
Sugar and Sweeteners
Vegetables
If you're in the Fresh Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Thailand report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Fresh Food in Thailand?
What is the impact of commodity price fluctuations on local production and consumption?
What are the key campaigns or legislation driving Fresh Food sales?
How are consumer attitudes towards fresh food evolving?
How significant is health and wellness in shaping consumer demand?
Where is future growth expected to be most dynamic?
Fresh Food in Thailand
EXECUTIVE SUMMARY
Fresh food in 2021: The big picture
2021 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2016-2021Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2016-2021Table 3 Retail Sales of Fresh Food by Category: Volume 2016-2021Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2016-2021Table 5 Retail Sales of Fresh Food by Category: Value 2016-2021Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2016-2021Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2016-2021Table 8 Retail Distribution of Fresh Food by Format: % Volume 2016-2021Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2021-2026Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2021-2026Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2021-2026Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2021-2026Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2021-2026Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Meat in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
ASF and PRRS viruses cause an increase in the price of pork
Poultry suffers from factory closures due to COVID-19
PROSPECTS AND OPPORTUNITIES
Governmental scheme lightens the future of pork
Disease spreading in cows and buffaloes curves the increasing price
Summary 2 Major Processors of Meat 2021
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2016-2021Table 16 Total Sales of Meat by Category: % Total Volume Growth 2016-2021Table 17 Retail Sales of Meat by Category: Volume 2016-2021Table 18 Retail Sales of Meat by Category: % Volume Growth 2016-2021Table 19 Retail Sales of Meat by Category: Value 2016-2021Table 20 Retail Sales of Meat by Category: % Value Growth 2016-2021Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2016-2021Table 22 Forecast Sales of Meat by Category: Total Volume 2021-2026Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2021-2026Table 24 Forecast Retail Sales of Meat by Category: Volume 2021-2026Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2021-2026Table 26 Forecast Retail Sales of Meat by Category: Value 2021-2026Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2021-2026
Fish and Seafood in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tourism continues to hinder foodservice volume sales of fish and seafood
Wet and fish market closures become a tightener on retail sales of fish and seafood
PROSPECTS AND OPPORTUNITIES
Imported seafood slows down amid the pandemic
Government’s campaign helps shrimp farmers
Summary 3 Major Processors of Fish and Seafood 2021
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2016-2021Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2016-2021Table 30 Retail Sales of Fish and Seafood by Category: Volume 2016-2021Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2016-2021Table 32 Retail Sales of Fish and Seafood by Category: Value 2016-2021Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2016-2021Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2016-2021Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2021-2026Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2021-2026Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2021-2026Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2021-2026Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2021-2026Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2021-2026
Pulses in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumption in low-risk areas boosts the foodservice trend
Surge in price of soybeans creates opportunity for local farmers
PROSPECTS AND OPPORTUNITIES
Pulses sees opportunity driven by the popularity of plant-based protein
Demand for imported pulses lowered by the pandemic expected to recover
Summary 4 Major Processors of Pulses 2021
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2016-2021Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2016-2021Table 43 Retail Sales of Pulses by Category: Volume 2016-2021Table 44 Retail Sales of Pulses by Category: % Volume Growth 2016-2021Table 45 Retail Sales of Pulses by Category: Value 2016-2021Table 46 Retail Sales of Pulses by Category: % Value Growth 2016-2021Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2016-2021Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2021-2026Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2021-2026Table 50 Forecast Retail Sales of Pulses by Category: Volume 2021-2026Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2021-2026Table 52 Forecast Retail Sales of Pulses by Category: Value 2021-2026Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2021-2026
Vegetables in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Movement control policies are reimplemented, limiting distribution channels
Local vegetables curve the trend in 2021
PROSPECTS AND OPPORTUNITIES
Organic vegetables become too premium during the outbreak
UN’s stimulation programme accelerates Thai government campaign
Summary 5 Major Processors of Vegetables 2021
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2016-2021Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2016-2021Table 56 Retail Sales of Vegetables by Category: Volume 2016-2021Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2016-2021Table 58 Retail Sales of Vegetables by Category: Value 2016-2021Table 59 Retail Sales of Vegetables by Category: % Value Growth 2016-2021Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2016-2021Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2021-2026Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2021-2026Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2021-2026Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2021-2026Table 65 Forecast Retail Sales of Vegetables by Category: Value 2021-2026Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2021-2026
Starchy Roots in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
District government helps in solving the oversupply of taro
Price of cassava climbs caused by the industrial demands
PROSPECTS AND OPPORTUNITIES
Limited menu of starchy roots extends its recovery
Potato farmers supported by giant snacks and beverages company
Summary 6 Major Processors of Starchy Roots 2021
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2016-2021Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2016-2021Table 69 Retail Sales of Starchy Roots by Category: Volume 2016-2021Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2016-2021Table 71 Retail Sales of Starchy Roots by Category: Value 2016-2021Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2016-2021Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2016-2021Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2021-2026Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2021-2026Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2021-2026Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2021-2026Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2021-2026Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2021-2026
Fruits in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Longan exports suffer from China’s ban and requests for higher quality
Imported premium fruits impacted further from the pandemic
PROSPECTS AND OPPORTUNITIES
Government jumps in to help mangosteen farmers
Reopened fruit festivals will drive growth for local fruits
Summary 7 Major Processors of Fruits 2021
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2016-2021Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2016-2021Table 82 Retail Sales of Fruits by Category: Volume 2016-2021Table 83 Retail Sales of Fruits by Category: % Volume Growth 2016-2021Table 84 Retail Sales of Fruits by Category: Value 2016-2021Table 85 Retail Sales of Fruits by Category: % Value Growth 2016-2021Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2016-2021Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2021-2026Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2021-2026Table 89 Forecast Retail Sales of Fruits by Category: Volume 2021-2026Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2021-2026Table 91 Forecast Retail Sales of Fruits by Category: Value 2021-2026Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2021-2026
Nuts in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Governmental support improves the nuts market
Coconut price drops caused by the oversupply issue
PROSPECTS AND OPPORTUNITIES
Nuts expected to see high demand for out-of-home consumption such as bakery
The Royal Thai peanut variety is the future for peanut farmers
Summary 8 Major Processors of Nuts 2021
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2016-2021Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2016-2021Table 95 Retail Sales of Nuts by Category: Volume 2016-2021Table 96 Retail Sales of Nuts by Category: % Volume Growth 2016-2021Table 97 Retail Sales of Nuts by Category: Value 2016-2021Table 98 Retail Sales of Nuts by Category: % Value Growth 2016-2021Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2016-2021Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2021-2026Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2021-2026Table 102 Forecast Retail Sales of Nuts by Category: Volume 2021-2026Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2021-2026Table 104 Forecast Retail Sales of Nuts by Category: Value 2021-2026Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2021-2026
Eggs in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overdemand leads to price increase in eggs
Donation of eggs during the lockdown curves the trend
PROSPECTS AND OPPORTUNITIES
Eggs will benefit from foodservice reopening in some areas
CPF Group campaign will help boost organic eggs
Summary 9 Major Processors of Eggs 2021
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2016-2021Table 107 Total Sales of Eggs: % Total Volume Growth 2016-2021Table 108 Retail Sales of Eggs: Volume 2016-2021Table 109 Retail Sales of Eggs: % Volume Growth 2016-2021Table 110 Retail Sales of Eggs: Value 2016-2021Table 111 Retail Sales of Eggs: % Value Growth 2016-2021Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2016-2021Table 113 Forecast Total Sales of Eggs: Total Volume 2021-2026Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2021-2026Table 115 Forecast Retail Sales of Eggs: Volume 2021-2026Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2021-2026Table 117 Forecast Retail Sales of Eggs: Value 2021-2026Table 118 Forecast Retail Sales of Eggs: % Value Growth 2021-2026
Sugar and Sweeteners in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers’ shift towards healthy eating is weakening the market
Export demand and supply shortages lead to an increasing price point
PROSPECTS AND OPPORTUNITIES
Health-conscious trend creates the development in sugar
Natural image is the key innovation of sugar products
Summary 10 Major Processors of Sugar and Sweeteners 2021
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2016-2021Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2016-2021Table 121 Retail Sales of Sugar and Sweeteners: Volume 2016-2021Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2016-2021Table 123 Retail Sales of Sugar and Sweeteners: Value 2016-2021Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2016-2021Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2016-2021Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2021-2026Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2021-2026Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2021-2026Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2021-2026Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2021-2026Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2021-2026
The following categories and subcategories are included:
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats:
• Retail
• Foodservice sales
• Institutional sales
Retail
Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise.
We estimate sales through the following channels:
Modern Grocery Retailers
• Supermarkets
• Hypermarkets
• Discounters
• Convenience stores
• Forecourt retailers
Traditional Grocery Retailers
• Independent small grocers
• Food/Drink/Tobacco Specialists
• Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc)
Non-grocery retailers
• Health and beauty specialist retailers
• Other non-grocery retailers
Non-store retailers
• Homeshopping
• Internet retailing
• Vending
• Direct selling
Foodservice
Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food.
Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments.
• Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc.
• Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums.
• Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc.
Institutional sales
Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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