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Country Report
Fresh Food in
Fresh Food in Thailand
Apr 2019
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Executive Summary
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The demand for fresh food is rising, especially from foodservice
The demand for fresh food is expected to increase in Thailand over the forecast period, due to rising health-consciousness and the rise of foodservice operators serving less processed and more natural food options. Consumers are taking active steps to educate themselves on proper nutrition to stay healthy, and adjusting their diets to suit their own specific health conditions.
Fruits in Thailand suffers from oversupply issues in mid-2018
Due to the lack of centralised crop planning across farming regions, Thai farmers are unable to smooth out the supply of popular fruits in line with market demand. This has resulted in an oversupply of a single fruit type after harvest, making prices volatile.
Modern trade channels are expected to grow faster than traditional
Modern trade channels have become part of Thai consumers’ daily lives, with outlets of both local and international stores, mainly convenience stores, now proliferating and visible on every major street corner nationwide. Fresh food is sold extensively through both modern and traditional distribution channels across Thailand.
The growth of fresh food will be influenced by busy lifestyles and healthy living
As Thailand develops, consumers’ lives are becoming increasingly fast-paced, and they have little time to cook. At the same time, consumers now perceive health as a lifestyle choice, and are willing to pay for foods that offer better nutrition and fewer preservatives.
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Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Thailand with research from Euromonitor's team of in-country analysts.
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If you're in the Fresh Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in Thailand?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Fresh Food in Thailand
EXECUTIVE SUMMARY
The demand for fresh food is rising, especially from foodservice
Fruits in Thailand suffers from oversupply issues in mid-2018
Modern trade channels are expected to grow faster than traditional
The growth of fresh food will be influenced by busy lifestyles and healthy living
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2013-2018Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesEggs in Thailand
HEADLINES
PROSPECTS
Organic and value-added egg products target health-concerned consumers
The government continues to support domestic egg consumption
Packaged eggs are increasing in total volume terms due to better quality assurance
Summary 2 Major Processors of Eggs,CATEGORY DATA
Table 15 Total Sales of Eggs: Total Volume 2013-2018Table 16 Total Sales of Eggs: % Total Volume Growth 2013-2018
Table 17 Retail Sales of Eggs: Volume 2013-2018
Table 18 Retail Sales of Eggs: % Volume Growth 2013-2018
Table 19 Retail Sales of Eggs: Value 2013-2018
Table 20 Retail Sales of Eggs: % Value Growth 2013-2018
Table 21 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2013-2018
Table 22 Forecast Total Sales of Eggs: Total Volume 2018-2023
Table 23 Forecast Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Eggs: Volume 2018-2023
Table 25 Forecast Retail Sales of Eggs: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Eggs: Value 2018-2023
Table 27 Forecast Retail Sales of Eggs: % Value Growth 2018-2023
Fish and Seafood in Thailand
HEADLINES
PROSPECTS
Fish and seafood is highly competitive, with both local and imported products
Seafood is perceived as a healthy source of protein
Pre-cut and packaged seafood aligns with busy urban lifestyles
Summary 3 Major Processors of Fish and Seafood,CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2013-2018Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2013-2018
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2013-2018
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2013-2018
Table 32 Retail Sales of Fish and Seafood by Category: Value 2013-2018
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2013-2018
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2013-2018
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Fruits in Thailand
HEADLINES
PROSPECTS
Tropical fruits are preferred
The oversupply of local fruits causes farmers to suffer losses
Premium and organic brands are positioning fresh fruit as a gift
Summary 4 Major Processors of Fruits,CATEGORY DATA
Table 41 Total Sales of Fruits by Category: Total Volume 2013-2018Table 42 Total Sales of Fruits by Category: % Total Volume Growth 2013-2018
Table 43 Retail Sales of Fruits by Category: Volume 2013-2018
Table 44 Retail Sales of Fruits by Category: % Volume Growth 2013-2018
Table 45 Retail Sales of Fruits by Category: Value 2013-2018
Table 46 Retail Sales of Fruits by Category: % Value Growth 2013-2018
Table 47 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2018
Table 48 Forecast Total Sales of Fruits by Category: Total Volume 2018-2023
Table 49 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 50 Forecast Retail Sales of Fruits by Category: Volume 2018-2023
Table 51 Forecast Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 52 Forecast Retail Sales of Fruits by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Fruits by Category: % Value Growth 2018-2023
Meat in Thailand
HEADLINES
PROSPECTS
Poultry holds the largest share within meat, with stable growth in popularity
More premium and imported products are available through upscale grocers
Producers compete more on branding than price
Summary 5 Major Processors of Meat,CATEGORY DATA
Table 54 Total Sales of Meat by Category: Total Volume 2013-2018Table 55 Total Sales of Meat by Category: % Total Volume Growth 2013-2018
Table 56 Retail Sales of Meat by Category: Volume 2013-2018
Table 57 Retail Sales of Meat by Category: % Volume Growth 2013-2018
Table 58 Retail Sales of Meat by Category: Value 2013-2018
Table 59 Retail Sales of Meat by Category: % Value Growth 2013-2018
Table 60 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2013-2018
Table 61 Forecast Sales of Meat by Category: Total Volume 2018-2023
Table 62 Forecast Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Retail Sales of Meat by Category: Volume 2018-2023
Table 64 Forecast Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 65 Forecast Retail Sales of Meat by Category: Value 2018-2023
Table 66 Forecast Retail Sales of Meat by Category: % Value Growth 2018-2023
Nuts in Thailand
HEADLINES
PROSPECTS
Fresh coconut and all coconut-based food products are in high demand
The healthy living trend drives demand for a wider variety of nuts
Peanuts remain popular
Summary 6 Major Processors of Nuts,CATEGORY DATA
Table 67 Total Sales of Nuts by Category: Total Volume 2013-2018Table 68 Total Sales of Nuts by Category: % Total Volume Growth 2013-2018
Table 69 Retail Sales of Nuts by Category: Volume 2013-2018
Table 70 Retail Sales of Nuts by Category: % Volume Growth 2013-2018
Table 71 Retail Sales of Nuts by Category: Value 2013-2018
Table 72 Retail Sales of Nuts by Category: % Value Growth 2013-2018
Table 73 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2013-2018
Table 74 Forecast Total Sales of Nuts by Category: Total Volume 2018-2023
Table 75 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 76 Forecast Retail Sales of Nuts by Category: Volume 2018-2023
Table 77 Forecast Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 78 Forecast Retail Sales of Nuts by Category: Value 2018-2023
Table 79 Forecast Retail Sales of Nuts by Category: % Value Growth 2018-2023
Pulses in Thailand
HEADLINES
PROSPECTS
Demand for pulses is set to decline amongst retail consumers
More imported products boasting health benefits are seen in upscale supermarkets
Beans is the main category driving volume sales
Summary 7 Major Processors of Pulses,CATEGORY DATA
Table 80 Total Sales of Pulses by Category: Total Volume 2013-2018Table 81 Total Sales of Pulses by Category: % Total Volume Growth 2013-2018
Table 82 Retail Sales of Pulses by Category: Volume 2013-2018
Table 83 Retail Sales of Pulses by Category: % Volume Growth 2013-2018
Table 84 Retail Sales of Pulses by Category: Value 2013-2018
Table 85 Retail Sales of Pulses by Category: % Value Growth 2013-2018
Table 86 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2013-2018
Table 87 Forecast Total Sales of Pulses by Category: Total Volume 2018-2023
Table 88 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 89 Forecast Retail Sales of Pulses by Category: Volume 2018-2023
Table 90 Forecast Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 91 Forecast Retail Sales of Pulses by Category: Value 2018-2023
Table 92 Forecast Retail Sales of Pulses by Category: % Value Growth 2018-2023
Starchy Roots in Thailand
HEADLINES
PROSPECTS
Retail and foodservice consumption of fresh cassava declines
Sweet potatoes set to show strong growth across retail and foodservice
Taro is used and accepted in more premium Thai desserts and foods
Summary 8 Major Processors of Starchy Roots,CATEGORY DATA
Table 93 Total Sales of Starchy Roots by Category: Total Volume 2013-2018Table 94 Total Sales of Starchy Roots by Category: % Total Volume Growth 2013-2018
Table 95 Retail Sales of Starchy Roots by Category: Volume 2013-2018
Table 96 Retail Sales of Starchy Roots by Category: % Volume Growth 2013-2018
Table 97 Retail Sales of Starchy Roots by Category: Value 2013-2018
Table 98 Retail Sales of Starchy Roots by Category: % Value Growth 2013-2018
Table 99 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2018
Table 100 Forecast Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 101 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 102 Forecast Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 103 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 104 Forecast Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 105 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Sugar and Sweeteners in Thailand
HEADLINES
PROSPECTS
The healthy living trend influences new product development
Brands launch more premium products for higher returns
Sugar reduction has become the norm
Summary 9 Major Processors of Sugar and Sweeteners,CATEGORY DATA
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2013-2018Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2013-2018
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2013-2018
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2013-2018
Table 110 Retail Sales of Sugar and Sweeteners: Value 2013-2018
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2013-2018
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2013-2018
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Vegetables in Thailand
HEADLINES
PROSPECTS
Local vegetables are preferred and favoured over imported vegetables
More organic vegetables are available at an affordable price
The rise of vegetarian and vegan diets drives the demand for vegetables
Summary 10 Major Processors of Vegetables,CATEGORY DATA
Table 119 Total Sales of Vegetables by Category: Total Volume 2013-2018Table 120 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 121 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 122 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 123 Retail Sales of Vegetables by Category: Value 2013-2018
Table 124 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 125 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 126 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 127 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 128 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 129 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 130 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 131 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Jun 2019
- Fresh Food in Brazil | Apr 2019
- Fresh Food in China | Apr 2019
- Fresh Food in France | Apr 2019
- Fresh Food in Germany | Jun 2019
- Fresh Food in India | Apr 2019
- Fresh Food in Italy | Apr 2019
- Fresh Food in Japan | Apr 2019
- Fresh Food in Mexico | Apr 2019
- Fresh Food in Morocco | Apr 2019
- Fresh Food in Russia | Apr 2019
- Fresh Food in South Africa | Apr 2019
- Fresh Food in Spain | Apr 2019
- Fresh Food in the United Arab Emirates | Apr 2019
- Fresh Food in the United Kingdom | Apr 2019
- Fresh Food in the US | Apr 2019
- Fresh Food in Vietnam | Apr 2019
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Jun 2019
- Fresh Food in Brazil | Apr 2019
- Fresh Food in China | Apr 2019
- Fresh Food in France | Apr 2019
- Fresh Food in Germany | Jun 2019
- Fresh Food in India | Apr 2019
- Fresh Food in Italy | Apr 2019
- Fresh Food in Japan | Apr 2019
- Fresh Food in Mexico | Apr 2019
- Fresh Food in Morocco | Apr 2019
- Fresh Food in Russia | Apr 2019
- Fresh Food in South Africa | Apr 2019
- Fresh Food in Spain | Apr 2019
- Fresh Food in the United Arab Emirates | Apr 2019
- Fresh Food in the United Kingdom | Apr 2019
- Fresh Food in the US | Apr 2019
- Fresh Food in Vietnam | Apr 2019
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008