Fresh Food in Thailand

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Thailand?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in Thailand

EXECUTIVE SUMMARY

Fresh food in 2021: The big picture
2021 key trends
Retailing developments
What next for fresh food?

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2016-2021 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2016-2021 Table 3 Retail Sales of Fresh Food by Category: Volume 2016-2021 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2016-2021 Table 5 Retail Sales of Fresh Food by Category: Value 2016-2021 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2016-2021 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2016-2021 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2016-2021 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2021-2026 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2021-2026 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2021-2026 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2021-2026 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2021-2026 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Meat in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

ASF and PRRS viruses cause an increase in the price of pork
Poultry suffers from factory closures due to COVID-19

PROSPECTS AND OPPORTUNITIES

Governmental scheme lightens the future of pork
Disease spreading in cows and buffaloes curves the increasing price
Summary 2 Major Processors of Meat 2021

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2016-2021 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2016-2021 Table 17 Retail Sales of Meat by Category: Volume 2016-2021 Table 18 Retail Sales of Meat by Category: % Volume Growth 2016-2021 Table 19 Retail Sales of Meat by Category: Value 2016-2021 Table 20 Retail Sales of Meat by Category: % Value Growth 2016-2021 Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2016-2021 Table 22 Forecast Sales of Meat by Category: Total Volume 2021-2026 Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2021-2026 Table 24 Forecast Retail Sales of Meat by Category: Volume 2021-2026 Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2021-2026 Table 26 Forecast Retail Sales of Meat by Category: Value 2021-2026 Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2021-2026

Fish and Seafood in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Tourism continues to hinder foodservice volume sales of fish and seafood
Wet and fish market closures become a tightener on retail sales of fish and seafood

PROSPECTS AND OPPORTUNITIES

Imported seafood slows down amid the pandemic
Government’s campaign helps shrimp farmers
Summary 3 Major Processors of Fish and Seafood 2021

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2016-2021 Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2016-2021 Table 30 Retail Sales of Fish and Seafood by Category: Volume 2016-2021 Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2016-2021 Table 32 Retail Sales of Fish and Seafood by Category: Value 2016-2021 Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2016-2021 Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2016-2021 Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2021-2026 Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2021-2026 Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2021-2026 Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2021-2026 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2021-2026 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2021-2026

Pulses in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumption in low-risk areas boosts the foodservice trend
Surge in price of soybeans creates opportunity for local farmers

PROSPECTS AND OPPORTUNITIES

Pulses sees opportunity driven by the popularity of plant-based protein
Demand for imported pulses lowered by the pandemic expected to recover
Summary 4 Major Processors of Pulses 2021

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2016-2021 Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2016-2021 Table 43 Retail Sales of Pulses by Category: Volume 2016-2021 Table 44 Retail Sales of Pulses by Category: % Volume Growth 2016-2021 Table 45 Retail Sales of Pulses by Category: Value 2016-2021 Table 46 Retail Sales of Pulses by Category: % Value Growth 2016-2021 Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2016-2021 Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2021-2026 Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2021-2026 Table 50 Forecast Retail Sales of Pulses by Category: Volume 2021-2026 Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2021-2026 Table 52 Forecast Retail Sales of Pulses by Category: Value 2021-2026 Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2021-2026

Vegetables in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Movement control policies are reimplemented, limiting distribution channels
Local vegetables curve the trend in 2021

PROSPECTS AND OPPORTUNITIES

Organic vegetables become too premium during the outbreak
UN’s stimulation programme accelerates Thai government campaign
Summary 5 Major Processors of Vegetables 2021

CATEGORY DATA

Table 54 Total Sales of Vegetables by Category: Total Volume 2016-2021 Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2016-2021 Table 56 Retail Sales of Vegetables by Category: Volume 2016-2021 Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2016-2021 Table 58 Retail Sales of Vegetables by Category: Value 2016-2021 Table 59 Retail Sales of Vegetables by Category: % Value Growth 2016-2021 Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2016-2021 Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2021-2026 Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2021-2026 Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2021-2026 Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2021-2026 Table 65 Forecast Retail Sales of Vegetables by Category: Value 2021-2026 Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2021-2026

Starchy Roots in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

District government helps in solving the oversupply of taro
Price of cassava climbs caused by the industrial demands

PROSPECTS AND OPPORTUNITIES

Limited menu of starchy roots extends its recovery
Potato farmers supported by giant snacks and beverages company
Summary 6 Major Processors of Starchy Roots 2021

CATEGORY DATA

Table 67 Total Sales of Starchy Roots by Category: Total Volume 2016-2021 Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2016-2021 Table 69 Retail Sales of Starchy Roots by Category: Volume 2016-2021 Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2016-2021 Table 71 Retail Sales of Starchy Roots by Category: Value 2016-2021 Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2016-2021 Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2016-2021 Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2021-2026 Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2021-2026 Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2021-2026 Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2021-2026 Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2021-2026 Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2021-2026

Fruits in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Longan exports suffer from China’s ban and requests for higher quality
Imported premium fruits impacted further from the pandemic

PROSPECTS AND OPPORTUNITIES

Government jumps in to help mangosteen farmers
Reopened fruit festivals will drive growth for local fruits
Summary 7 Major Processors of Fruits 2021

CATEGORY DATA

Table 80 Total Sales of Fruits by Category: Total Volume 2016-2021 Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2016-2021 Table 82 Retail Sales of Fruits by Category: Volume 2016-2021 Table 83 Retail Sales of Fruits by Category: % Volume Growth 2016-2021 Table 84 Retail Sales of Fruits by Category: Value 2016-2021 Table 85 Retail Sales of Fruits by Category: % Value Growth 2016-2021 Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2016-2021 Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2021-2026 Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2021-2026 Table 89 Forecast Retail Sales of Fruits by Category: Volume 2021-2026 Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2021-2026 Table 91 Forecast Retail Sales of Fruits by Category: Value 2021-2026 Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2021-2026

Nuts in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Governmental support improves the nuts market
Coconut price drops caused by the oversupply issue

PROSPECTS AND OPPORTUNITIES

Nuts expected to see high demand for out-of-home consumption such as bakery
The Royal Thai peanut variety is the future for peanut farmers
Summary 8 Major Processors of Nuts 2021

CATEGORY DATA

Table 93 Total Sales of Nuts by Category: Total Volume 2016-2021 Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2016-2021 Table 95 Retail Sales of Nuts by Category: Volume 2016-2021 Table 96 Retail Sales of Nuts by Category: % Volume Growth 2016-2021 Table 97 Retail Sales of Nuts by Category: Value 2016-2021 Table 98 Retail Sales of Nuts by Category: % Value Growth 2016-2021 Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2016-2021 Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2021-2026 Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2021-2026 Table 102 Forecast Retail Sales of Nuts by Category: Volume 2021-2026 Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2021-2026 Table 104 Forecast Retail Sales of Nuts by Category: Value 2021-2026 Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2021-2026

Eggs in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Overdemand leads to price increase in eggs
Donation of eggs during the lockdown curves the trend

PROSPECTS AND OPPORTUNITIES

Eggs will benefit from foodservice reopening in some areas
CPF Group campaign will help boost organic eggs
Summary 9 Major Processors of Eggs 2021

CATEGORY DATA

Table 106 Total Sales of Eggs: Total Volume 2016-2021 Table 107 Total Sales of Eggs: % Total Volume Growth 2016-2021 Table 108 Retail Sales of Eggs: Volume 2016-2021 Table 109 Retail Sales of Eggs: % Volume Growth 2016-2021 Table 110 Retail Sales of Eggs: Value 2016-2021 Table 111 Retail Sales of Eggs: % Value Growth 2016-2021 Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2016-2021 Table 113 Forecast Total Sales of Eggs: Total Volume 2021-2026 Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2021-2026 Table 115 Forecast Retail Sales of Eggs: Volume 2021-2026 Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2021-2026 Table 117 Forecast Retail Sales of Eggs: Value 2021-2026 Table 118 Forecast Retail Sales of Eggs: % Value Growth 2021-2026

Sugar and Sweeteners in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers’ shift towards healthy eating is weakening the market
Export demand and supply shortages lead to an increasing price point

PROSPECTS AND OPPORTUNITIES

Health-conscious trend creates the development in sugar
Natural image is the key innovation of sugar products
Summary 10 Major Processors of Sugar and Sweeteners 2021

CATEGORY DATA

Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2016-2021 Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2016-2021 Table 121 Retail Sales of Sugar and Sweeteners: Volume 2016-2021 Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2016-2021 Table 123 Retail Sales of Sugar and Sweeteners: Value 2016-2021 Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2016-2021 Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2016-2021 Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2021-2026 Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2021-2026 Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2021-2026 Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2021-2026 Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2021-2026 Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2021-2026
The following categories and subcategories are included:

Fresh Food

  • Eggs
    • Crustaceans
    • Fish
    • Molluscs and Cephalopods
    • Apples
    • Banana
    • Cherries
    • Cranberries/Blueberries
    • Grapefruit/Pomelo
    • Grapes
    • Kiwi Fruit
    • Lemon and Limes
    • Oranges, Tangerines and Mandarins
    • Peaches/Nectarines
    • Pears/Quinces
    • Pineapple
    • Plums/Sloes
    • Strawberries
    • Other Fruits
    • Beef and Veal
    • Lamb, Mutton and Goat
    • Pork
    • Poultry
    • Other Meat
    • Almonds
    • Coconuts
    • Peanuts (Groundnuts)
    • Pistachio
    • Walnuts
    • Other Nuts
    • Beans
    • Peas
    • Other Pulses
    • Cassava
    • Potatoes
    • Sweet Potatoes
    • Other Roots
  • Sugar and Sweeteners
    • Cauliflowers and broccoli
    • Maize
    • Onion
    • Tomatoes
    • Other Vegetables

Fresh Food

Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.

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This report originates from Passport, our Fresh Food research and analysis database.

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