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Country Report
Fresh Food in
Fresh Food in Thailand
Jan 2021
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Executive Summary
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COVID-19 impact on fresh food
COVID-19 restrictions had a significant negative effect on the Thai economy, particularly the crucial tourism sector, during 2020. As a result, there was a significant decline in demand for fresh food in the foodservice channel.
COVID-19 country impact
On 13 January 2020, Thailand became the first country outside of China to confirm a case of COVID-19. The first case involving local transmission of the virus was reported on 31 January.
Retailing shift
The pandemic resulted in a shift in volume sales of fresh food from the foodservice and institutional channels to retail. While consumers did stock up on some types of fresh food during the early stages of the pandemic, this trend was fairly short lived.
What next for fresh food?
2021 will likely see a reversal of many of the trends that dominated 2020, as the threat posed by COVID-19 begins to fade. A revival in international tourism will result in a significant rebound in demand for fresh food from the foodservice channel, while the normal operation of schools will buoy demand from the institutional channel.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in Thailand?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Fresh Food in Thailand
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020
Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020
Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMeat in Thailand
KEY DATA FINDINGS
2020 IMPACT
Economic impact of COVID-19 leads consumers to switch to poultry
African swine fever continues to disrupt domestic pork supply, pushing up prices
RECOVERY AND OPPORTUNITIES
Revival in tourism will drive strong growth in demand for meat
Poultry will continue to outperform pork, as the price gap between the two continues to widen
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020
Table 17 Retail Sales of Meat by Category: Volume 2015-2020
Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020
Table 19 Retail Sales of Meat by Category: Value 2015-2020
Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020
Table 22 Forecast Sales of Meat by Category: Total Volume 2020-2025
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 24 Forecast Retail Sales of Meat by Category: Volume 2020-2025
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 26 Forecast Retail Sales of Meat by Category: Value 2020-2025
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025
Fish and Seafood in Thailand
KEY DATA FINDINGS
2020 IMPACT
Increased retail demand not enough to fill the gap left by foodservice decline
Hard-pressed consumers switch to cheaper types of fish
RECOVERY AND OPPORTUNITIES
Tourism revival will drive rebound in volume sales of fish and seafood
As the economy recovers, molluscs and cephalopods will exhibit the most rapid rate growth
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2015-2020
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020
Table 32 Retail Sales of Fish and Seafood by Category: Value 2015-2020
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Pulses in Thailand
KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 weighs on retail demand for pulses
Demand for beans proves relatively resilient, as they are a common ingredient in many local dishes
RECOVERY AND OPPORTUNITIES
Other pulses will grow in popularity as Thai culinary horizons widen
With international tourism set to revive, foodservice will be the main growth driver for pulses
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2015-2020Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020
Table 43 Retail Sales of Pulses by Category: Volume 2015-2020
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2015-2020
Table 45 Retail Sales of Pulses by Category: Value 2015-2020
Table 46 Retail Sales of Pulses by Category: % Value Growth 2015-2020
Table 47 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 48 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020
Table 49 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025
Table 50 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 51 Forecast Retail Sales of Pulses by Category: Volume 2020-2025
Table 52 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 53 Forecast Retail Sales of Pulses by Category: Value 2020-2025
Table 54 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025
Vegetables in Thailand
KEY DATA FINDINGS
2020 IMPACT
Aided by a decline in unit price, retail demand for vegetables remained resilient in the face of COVID-19
Tourism decline undermines foodservice demand
RECOVERY AND OPPORTUNITIES
Revival in international tourism will drive strong recovery in foodservice demand
As consumers begin to eat out again, there will be a post-pandemic dip in retail demand
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 55 Total Sales of Vegetables by Category: Total Volume 2015-2020Table 56 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020
Table 57 Retail Sales of Vegetables by Category: Volume 2015-2020
Table 58 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020
Table 59 Retail Sales of Vegetables by Category: Value 2015-2020
Table 60 Retail Sales of Vegetables by Category: % Value Growth 2015-2020
Table 61 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 62 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020
Table 63 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 64 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 65 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025
Table 66 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 67 Forecast Retail Sales of Vegetables by Category: Value 2020-2025
Table 68 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Starchy Roots in Thailand
KEY DATA FINDINGS
2020 IMPACT
Decline in tourism weighs heavily on foodservice demand
Increase in unit price of cassava leads to significant decline in demand
RECOVERY AND OPPORTUNITIES
Foodservice channel will drive recovery, as tourism revives and locals eat out more often
Government seeks to boost consumption of locally grown taro
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 69 Total Sales of Starchy Roots by Category: Total Volume 2015-2020Table 70 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020
Table 71 Retail Sales of Starchy Roots by Category: Volume 2015-2020
Table 72 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020
Table 73 Retail Sales of Starchy Roots by Category: Value 2015-2020
Table 74 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020
Table 75 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020
Table 76 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 77 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 78 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 80 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 81 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Fruits in Thailand
KEY DATA FINDINGS
2020 IMPACT
Lower prices significantly boost retail volume sales of local fruits
Demand for imported fruits undermined by COVID-19 restrictions and reduction in purchasing power
RECOVERY AND OPPORTUNITIES
Growth in volume sales will moderate, partly due to higher unit prices for local fruits
Piqued by the pandemic, consumer interest in e-commerce is set to grow
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 82 Total Sales of Fruits by Category: Total Volume 2015-2020Table 83 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020
Table 84 Retail Sales of Fruits by Category: Volume 2015-2020
Table 85 Retail Sales of Fruits by Category: % Volume Growth 2015-2020
Table 86 Retail Sales of Fruits by Category: Value 2015-2020
Table 87 Retail Sales of Fruits by Category: % Value Growth 2015-2020
Table 88 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 89 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020
Table 90 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025
Table 91 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 92 Forecast Retail Sales of Fruits by Category: Volume 2020-2025
Table 93 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 94 Forecast Retail Sales of Fruits by Category: Value 2020-2025
Table 95 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025
Nuts in Thailand
KEY DATA FINDINGS
2020 IMPACT
COVID-19 led to a steep decline in demand for nuts from both the retail and foodservice channels
Demand for coconuts disproportionately affected by foodservice slump
RECOVERY AND OPPORTUNITIES
Despite declining prices, post-pandemic rebound in total volume sales will be sluggish
An ageing society will exhibit more interest in more expensive nuts
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 96 Total Sales of Nuts by Category: Total Volume 2015-2020Table 97 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020
Table 98 Retail Sales of Nuts by Category: Volume 2015-2020
Table 99 Retail Sales of Nuts by Category: % Volume Growth 2015-2020
Table 100 Retail Sales of Nuts by Category: Value 2015-2020
Table 101 Retail Sales of Nuts by Category: % Value Growth 2015-2020
Table 102 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 103 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020
Table 104 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025
Table 105 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 106 Forecast Retail Sales of Nuts by Category: Volume 2020-2025
Table 107 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 108 Forecast Retail Sales of Nuts by Category: Value 2020-2025
Table 109 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025
Eggs in Thailand
KEY DATA FINDINGS
2020 IMPACT
While foodservice demand slumped, retail demand soared, as many Thais regard eggs as a cheap source of protein
Pandemic helps to drive a modest increase in demand for organic eggs
RECOVERY AND OPPORTUNITIES
Rebound in Foodservice and institutional demand with outweigh retail slump, as daily life and international tourism begin to return to normal
Government efforts to support the unit price of eggs by reducing supply will bear fruit
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 110 Total Sales of Eggs: Total Volume 2015-2020Table 111 Total Sales of Eggs: % Total Volume Growth 2015-2020
Table 112 Retail Sales of Eggs: Volume 2015-2020
Table 113 Retail Sales of Eggs: % Volume Growth 2015-2020
Table 114 Retail Sales of Eggs: Value 2015-2020
Table 115 Retail Sales of Eggs: % Value Growth 2015-2020
Table 116 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 117 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020
Table 118 Forecast Total Sales of Eggs: Total Volume 2020-2025
Table 119 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 120 Forecast Retail Sales of Eggs: Volume 2020-2025
Table 121 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025
Table 122 Forecast Retail Sales of Eggs: Value 2020-2025
Table 123 Forecast Retail Sales of Eggs: % Value Growth 2020-2025
Sugar and Sweeteners in Thailand
KEY DATA FINDINGS
2020 IMPACT
Increase in retail volume sales outweighed by slump in foodservice and institutional demand due to COVID-19
Sugar tax may have raised consumer awareness of its health risk
RECOVERY AND OPPORTUNITIES
Increased international tourism and locals eating out more will drive recovery in foodservice demand
Increased awareness of health risks may cause local consumers to go sour on sugar
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 124 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020Table 125 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020
Table 126 Retail Sales of Sugar and Sweeteners: Volume 2015-2020
Table 127 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020
Table 128 Retail Sales of Sugar and Sweeteners: Value 2015-2020
Table 129 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020
Table 130 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020
Table 131 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 132 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 133 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 134 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 135 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 136 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Jan 2021
- Fresh Food in Brazil | Mar 2021
- Fresh Food in China | Jan 2021
- Fresh Food in France | Jan 2021
- Fresh Food in Germany | Jan 2021
- Fresh Food in India | Jan 2021
- Fresh Food in Italy | Jan 2021
- Fresh Food in Japan | Jan 2021
- Fresh Food in Mexico | Jan 2021
- Fresh Food in Morocco | Jan 2021
- Fresh Food in Russia | Jan 2021
- Fresh Food in South Africa | Feb 2021
- Fresh Food in Spain | Jan 2021
- Fresh Food in the United Arab Emirates | Jan 2021
- Fresh Food in the United Kingdom | Jan 2021
- Fresh Food in the US | Jan 2021
- Fresh Food in Vietnam | Jan 2021
Strategy Reports
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Digital Traceability: A Future of Transparency in Food Sourcing | Sep 2020
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Jan 2021
- Fresh Food in Brazil | Mar 2021
- Fresh Food in China | Jan 2021
- Fresh Food in France | Jan 2021
- Fresh Food in Germany | Jan 2021
- Fresh Food in India | Jan 2021
- Fresh Food in Italy | Jan 2021
- Fresh Food in Japan | Jan 2021
- Fresh Food in Mexico | Jan 2021
- Fresh Food in Morocco | Jan 2021
- Fresh Food in Russia | Jan 2021
- Fresh Food in South Africa | Feb 2021
- Fresh Food in Spain | Jan 2021
- Fresh Food in the United Arab Emirates | Jan 2021
- Fresh Food in the United Kingdom | Jan 2021
- Fresh Food in the US | Jan 2021
- Fresh Food in Vietnam | Jan 2021
Strategy Reports
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Digital Traceability: A Future of Transparency in Food Sourcing | Sep 2020
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008