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Country Report
Fresh Food in
Fresh Food in Germany
Feb 2020
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Executive Summary
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Fresh food market in Germany records further growth in 2019
Sales of fresh food showed a slight increase in total volume terms in Germany in 2019, roughly in line with the performance a year earlier. In spite of the high levels of maturity and saturation in the market the stagnation or decline seen in the 2015-2017 period seems to be behind fresh food as it appears to have received renewed impetus, boosted by changing consumer behaviour towards healthier diets.
Demand for additional health benefits continues to grow
Positive economic conditions and stable GDP growth serve as additional drivers for a continued movement towards premium consumption. Germans prefer to pay more for premium quality, even if it results in a smaller quantity.
Discounters remains the main retail distribution channel
Discounters continued to be the largest distribution channel in 2019, followed by supermarkets/hypermarkets. In Germany, consumers can find a wide range of a high-quality fresh food at very moderate prices in discounters.
Promising development of fresh food sales expected over the forecast period
The fresh food market in Germany will continue to show positive results in both value and volume terms over the forecast period. The healthy lifestyle trend is expected to continue to influence a large proportion of consumers.
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Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Germany with research from Euromonitor's team of in-country analysts.
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If you're in the Fresh Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in Germany?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
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This industry report originates from Passport, our Food market research database.
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Fresh Food in Germany
EXECUTIVE SUMMARY
Fresh food market in Germany records further growth in 2019
Demand for additional health benefits continues to grow
Discounters remains the main retail distribution channel
Promising development of fresh food sales expected over the forecast period
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2014-2019Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Table 3 Retail Sales of Fresh Food by Category: Volume 2014-2019
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2014-2019
Table 5 Retail Sales of Fresh Food by Category: Value 2014-2019
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2014-2019
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2014-2019
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2014-2019
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2019-2024
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research SourcesEggs in Germany
HEADLINES
PROSPECTS
Consumption of protein-packed eggs continues growing in Germany
Environmental and ethical concerns affect purchases
Domestic production on the rise
Summary 2 Major Processors of Eggs 2019CATEGORY DATA
Table 15 Total Sales of Eggs: Total Volume 2014-2019Table 16 Total Sales of Eggs: % Total Volume Growth 2014-2019
Table 17 Retail Sales of Eggs: Volume 2014-2019
Table 18 Retail Sales of Eggs: % Volume Growth 2014-2019
Table 19 Retail Sales of Eggs: Value 2014-2019
Table 20 Retail Sales of Eggs: % Value Growth 2014-2019
Table 21 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 22 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2014-2019
Table 23 Forecast Total Sales of Eggs: Total Volume 2019-2024
Table 24 Forecast Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 25 Forecast Retail Sales of Eggs: Volume 2019-2024
Table 26 Forecast Retail Sales of Eggs: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Eggs: Value 2019-2024
Table 28 Forecast Retail Sales of Eggs: % Value Growth 2019-2024
Fish and Seafood in Germany
HEADLINES
PROSPECTS
Fish could benefit from being seen as a healthier alternative to red meat
Greater product diversity benefits smaller categories
Discounters expected to continue gaining importance as a distribution channel
Summary 3 Major Processors of Fish and Seafood 2019CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2014-2019Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2014-2019
Table 31 Retail Sales of Fish and Seafood by Category: Volume 2014-2019
Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2014-2019
Table 33 Retail Sales of Fish and Seafood by Category: Value 2014-2019
Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2014-2019
Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2014-2019
Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Fruits in Germany
HEADLINES
PROSPECTS
Further growth seen in fruits in 2019
Apples and bananas the biggest product areas in fruits
Exotic fruits and superfruits enjoying increasing interest
Summary 4 Major Processors of Fruits 2019CATEGORY DATA
Table 43 Total Sales of Fruits by Category: Total Volume 2014-2019Table 44 Total Sales of Fruits by Category: % Total Volume Growth 2014-2019
Table 45 Retail Sales of Fruits by Category: Volume 2014-2019
Table 46 Retail Sales of Fruits by Category: % Volume Growth 2014-2019
Table 47 Retail Sales of Fruits by Category: Value 2014-2019
Table 48 Retail Sales of Fruits by Category: % Value Growth 2014-2019
Table 49 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 50 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2014-2019
Table 51 Forecast Total Sales of Fruits by Category: Total Volume 2019-2024
Table 52 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 53 Forecast Retail Sales of Fruits by Category: Volume 2019-2024
Table 54 Forecast Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 55 Forecast Retail Sales of Fruits by Category: Value 2019-2024
Table 56 Forecast Retail Sales of Fruits by Category: % Value Growth 2019-2024
Meat in Germany
HEADLINES
PROSPECTS
New alternatives to meat yet another challenge for red meat
Meat to continue declining over the forecast period
Poultry continues bucking the general trend in meat with further positive growth in 2019
Summary 5 Major Processors of Meat 2019CATEGORY DATA
Table 57 Total Sales of Meat by Category: Total Volume 2014-2019Table 58 Total Sales of Meat by Category: % Total Volume Growth 2014-2019
Table 59 Retail Sales of Meat by Category: Volume 2014-2019
Table 60 Retail Sales of Meat by Category: % Volume Growth 2014-2019
Table 61 Retail Sales of Meat by Category: Value 2014-2019
Table 62 Retail Sales of Meat by Category: % Value Growth 2014-2019
Table 63 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 64 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2014-2019
Table 65 Forecast Sales of Meat by Category: Total Volume 2019-2024
Table 66 Forecast Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 67 Forecast Retail Sales of Meat by Category: Volume 2019-2024
Table 68 Forecast Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 69 Forecast Retail Sales of Meat by Category: Value 2019-2024
Table 70 Forecast Retail Sales of Meat by Category: % Value Growth 2019-2024
Nuts in Germany
HEADLINES
PROSPECTS
Nuts seen as a good fit into a healthier diet
Processed packaged nuts still a competitor for fresh nut sales
German consumers interested in more exotic nuts
Summary 6 Major Processors of Nuts 2019CATEGORY DATA
Table 71 Total Sales of Nuts by Category: Total Volume 2014-2019Table 72 Total Sales of Nuts by Category: % Total Volume Growth 2014-2019
Table 73 Retail Sales of Nuts by Category: Volume 2014-2019
Table 74 Retail Sales of Nuts by Category: % Volume Growth 2014-2019
Table 75 Retail Sales of Nuts by Category: Value 2014-2019
Table 76 Retail Sales of Nuts by Category: % Value Growth 2014-2019
Table 77 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 78 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2014-2019
Table 79 Forecast Total Sales of Nuts by Category: Total Volume 2019-2024
Table 80 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 81 Forecast Retail Sales of Nuts by Category: Volume 2019-2024
Table 82 Forecast Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 83 Forecast Retail Sales of Nuts by Category: Value 2019-2024
Table 84 Forecast Retail Sales of Nuts by Category: % Value Growth 2019-2024
Pulses in Germany
HEADLINES
PROSPECTS
Growing interest in protein-rich diets shapes demand
Rising number of vegetarians and popularity of Oriental cuisine are positives for pulses
Variety of pulses helping to drive growth
Summary 7 Major Processors of Pulses 2019CATEGORY DATA
Table 85 Total Sales of Pulses by Category: Total Volume 2014-2019Table 86 Total Sales of Pulses by Category: % Total Volume Growth 2014-2019
Table 87 Retail Sales of Pulses by Category: Volume 2014-2019
Table 88 Retail Sales of Pulses by Category: % Volume Growth 2014-2019
Table 89 Retail Sales of Pulses by Category: Value 2014-2019
Table 90 Retail Sales of Pulses by Category: % Value Growth 2014-2019
Table 91 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 92 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2014-2019
Table 93 Forecast Total Sales of Pulses by Category: Total Volume 2019-2024
Table 94 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 95 Forecast Retail Sales of Pulses by Category: Volume 2019-2024
Table 96 Forecast Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 97 Forecast Retail Sales of Pulses by Category: Value 2019-2024
Table 98 Forecast Retail Sales of Pulses by Category: % Value Growth 2019-2024
Starchy Roots in Germany
HEADLINES
PROSPECTS
Potatoes and therefore also starchy roots as a whole continue to grow
Sweet potatoes again the most dynamic starchy root
Despite rising interest in other starchy roots, sales still remain very limited
Summary 8 Major Processors of Starchy Roots 2019CATEGORY DATA
Table 99 Total Sales of Starchy Roots by Category: Total Volume 2014-2019Table 100 Total Sales of Starchy Roots by Category: % Total Volume Growth 2014-2019
Table 101 Retail Sales of Starchy Roots by Category: Volume 2014-2019
Table 102 Retail Sales of Starchy Roots by Category: % Volume Growth 2014-2019
Table 103 Retail Sales of Starchy Roots by Category: Value 2014-2019
Table 104 Retail Sales of Starchy Roots by Category: % Value Growth 2014-2019
Table 105 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 106 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2014-2019
Table 107 Forecast Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 108 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 109 Forecast Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 110 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 111 Forecast Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 112 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Sugar and Sweeteners in Germany
HEADLINES
PROSPECTS
Sugar consumption declining in Germany due to its unhealthy image
Consumers switching towards alternatives
Widening availability of alternative products in retail channels
Summary 9 Major Processors of Sugar and Sweeteners 2019CATEGORY DATA
Table 113 Total Sales of Sugar and Sweeteners: Total Volume 2014-2019Table 114 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2014-2019
Table 115 Retail Sales of Sugar and Sweeteners: Volume 2014-2019
Table 116 Retail Sales of Sugar and Sweeteners: % Volume Growth 2014-2019
Table 117 Retail Sales of Sugar and Sweeteners: Value 2014-2019
Table 118 Retail Sales of Sugar and Sweeteners: % Value Growth 2014-2019
Table 119 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2014-2019
Table 120 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
Table 121 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
Table 122 Forecast Retail Sales of Sugar and Sweeteners: Volume 2019-2024
Table 123 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
Table 124 Forecast Retail Sales of Sugar and Sweeteners: Value 2019-2024
Table 125 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
Vegetables in Germany
HEADLINES
PROSPECTS
Desire for healthier nutrition is driving fresh vegetable sales
Organic vegetables enjoying particularly strong growth
Tomatoes still lead sales
Summary 10 Major Processors of Vegetables 2019CATEGORY DATA
Table 126 Total Sales of Vegetables by Category: Total Volume 2014-2019Table 127 Total Sales of Vegetables by Category: % Total Volume Growth 2014-2019
Table 128 Retail Sales of Vegetables by Category: Volume 2014-2019
Table 129 Retail Sales of Vegetables by Category: % Volume Growth 2014-2019
Table 130 Retail Sales of Vegetables by Category: Value 2014-2019
Table 131 Retail Sales of Vegetables by Category: % Value Growth 2014-2019
Table 132 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 133 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2014-2019
Table 134 Forecast Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 135 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 136 Forecast Retail Sales of Vegetables by Category: Volume 2019-2024
Table 137 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 138 Forecast Retail Sales of Vegetables by Category: Value 2019-2024
Table 139 Forecast Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Country Reports
- Fresh Food in Australia | Feb 2020
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Feb 2020
- Fresh Food in France | Feb 2020
- Fresh Food in India | Feb 2020
- Fresh Food in Italy | Feb 2020
- Fresh Food in Japan | Feb 2020
- Fresh Food in Mexico | Feb 2020
- Fresh Food in Morocco | Feb 2020
- Fresh Food in Russia | Feb 2020
- Fresh Food in South Africa | Feb 2020
- Fresh Food in Spain | Feb 2020
- Fresh Food in Thailand | Feb 2020
- Fresh Food in the United Arab Emirates | Feb 2020
- Fresh Food in the United Kingdom | Feb 2020
- Fresh Food in the US | Feb 2020
- Fresh Food in Vietnam | Feb 2020
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008