Fresh Food in Germany

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Germany?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in Germany

EXECUTIVE SUMMARY

COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Meat in Germany

KEY DATA FINDINGS

2020 IMPACT

Increased sales figures despite several scandals within the industry
Quality pays off

RECOVERY AND OPPORTUNITIES

Foodservice will recover
Politics exerts greater influence on the meat industry
Summary 2 Major Processors of Meat 2020

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025

Fish and Seafood in Germany

KEY DATA FINDINGS

2020 IMPACT

Fish benefit from the pandemic
The North eats more fish than the South

RECOVERY AND OPPORTUNITIES

Healthy image remains key factor in success of fish and seafood
New ways of cooking fish and seafood
Summary 3 Major Processors of Fish and Seafood 2020

CATEGORY DATA

Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 33 Retail Sales of Fish and Seafood by Category: Value 2015-2020 Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020 Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025

Pulses in Germany

KEY DATA FINDINGS

2020 IMPACT

Pulses benefit from COVID-19
Diets that include protein increase demand

RECOVERY AND OPPORTUNITIES

Growth potential as a meat substitute
Slow versus fast food consumers set themselves apart
Summary 4 Major Processors of Pulses 2020

CATEGORY DATA

Table 43 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 44 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Volume 2015-2020 Table 46 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 47 Retail Sales of Pulses by Category: Value 2015-2020 Table 48 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 49 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 50 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 51 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 52 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 54 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 56 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025

Vegetables in Germany

KEY DATA FINDINGS

2020 IMPACT

Fresh vegetables in the time of COVID-19
Farmers struggled due to lack of workers from other countries

RECOVERY AND OPPORTUNITIES

Vegetables benefit from health and sustainability trends
Regionality and organic farming remain important
Summary 5 Major Processors of Vegetables 2020

CATEGORY DATA

Table 57 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 58 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 59 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 60 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 61 Retail Sales of Vegetables by Category: Value 2015-2020 Table 62 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 63 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 64 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 65 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 66 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 67 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 68 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 69 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 70 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025

Starchy Roots in Germany

KEY DATA FINDINGS

2020 IMPACT

Starchy roots benefited in retail
Sweet potatoes continue to be a key trending food

RECOVERY AND OPPORTUNITIES

Foodservice will recover
Not much acceptance of exotic roots
Summary 6 Major Processors of Starchy Roots 2020

CATEGORY DATA

Table 71 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 72 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 74 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 75 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 76 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 77 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 78 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 79 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 80 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 81 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 82 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 83 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 84 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025

Fruits in Germany

KEY DATA FINDINGS

2020 IMPACT

Apples and bananas remain the most popular fruits
COVID-19 had positive impact on retail but farmers struggled
Improvisation occurs in a crisis

RECOVERY AND OPPORTUNITIES

Climate change is a threat
Organic and superfruits will grow strongly
Summary 7 Major Processors of Fruits 2020

CATEGORY DATA

Table 85 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 86 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 87 Retail Sales of Fruits by Category: Volume 2015-2020 Table 88 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 89 Retail Sales of Fruits by Category: Value 2015-2020 Table 90 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 91 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 92 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 93 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 94 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 95 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 96 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 97 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 98 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025

Nuts in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 saw foodservice shrink but retail grow
Nuts seen as good addition for healthier diets

RECOVERY AND OPPORTUNITIES

Exotic nuts will experience higher demand
Processed nuts and convenience trend are the competitors
Summary 8 Major Processors of Nuts 2020

CATEGORY DATA

Table 99 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 100 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 101 Retail Sales of Nuts by Category: Volume 2015-2020 Table 102 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 103 Retail Sales of Nuts by Category: Value 2015-2020 Table 104 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 105 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 106 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 107 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 108 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 109 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 110 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 111 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 112 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025

Eggs in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts sales of eggs
Demand for high farming standards

RECOVERY AND OPPORTUNITIES

Increasing demand for animal welfare
Price sensitivity will not fade
Summary 9 Major Processors of Eggs 2020

CATEGORY DATA

Table 113 Total Sales of Eggs: Total Volume 2015-2020 Table 114 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 115 Retail Sales of Eggs: Volume 2015-2020 Table 116 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 117 Retail Sales of Eggs: Value 2015-2020 Table 118 Retail Sales of Eggs: % Value Growth 2015-2020 Table 119 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 120 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 121 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 122 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 123 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 124 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 125 Forecast Retail Sales of Eggs: Value 2020-2025 Table 126 Forecast Retail Sales of Eggs: % Value Growth 2020-2025

Sugar and Sweeteners in Germany

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushed sales in the first weeks of the pandemic
Sugar consumption declining but alternative sweeteners gain popularity

RECOVERY AND OPPORTUNITIES

Trend were not stopped by the pandemic
Debates about regulations and taxes are anticipated
Summary 10 Major Processors of Sugar and Sweeteners 2020

CATEGORY DATA

Table 127 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 128 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 129 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 130 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 131 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 132 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 133 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 134 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 135 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 136 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 138 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 139 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
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This report originates from Passport, our Fresh Food research and analysis database.

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