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Country Report

Fresh Food in

Fresh Food in Germany

44 pages, Mar 2018

US$1,210

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Executive Summary

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Improved performance of fresh food towards the end of the review period

Total volume sales and retail volume sales of fresh food increased in Germany towards the end of the review period, in both 2016 and 2017, although to only a limited degree. Most of the categories covered by Euromonitor International in fresh food, specifically eggs, fish and seafood, nuts, pulses, starchy roots, sugar and sweeteners and vegetables, contributed to this positive trend; only fruits stagnated, and meat saw a total volume decline.

Positive performance mainly a result of economic circumstances

During most of the review period, the majority of socioeconomic parameters reached or remained at very favourable levels within a German context. These included: healthy GDP growth (mainly fuelled by consumption of products and services, and not only supported by growth in exports); very low unemployment (less than 4%); growing demand for qualified employees (meaning substantial increases in average salaries and wages); as well as very low annual rates of inflation in combination with minimal interest paid on savings (resulting in a low savings rate and a willingness to consume instead of to save money).

High competition in retail, with the leading role of discounters in Germany

Overall, the retail landscape regarding fresh food remained very competitive in Germany towards the end of the review period, with many different channels battling for consumers’ purchases. The reason for this high interest in fresh food on the part of retailers was mainly caused by two factors.

Positive development expected to continue over the forecast period

The positive volume (as well as value) development experienced towards the end of the review period is predicted to continue over the forecast period, although the growth rates, unsurprisingly, given the high levels of maturity and saturation, are expected to be rather low. The freshness trend will help to grow volume sales, whilst value sales will be able to benefit from the trend towards higher-value offerings.

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Fresh Food Sample Report Fresh Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fresh Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fresh Food in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fresh Food in Germany?
What are the major brands in Germany?
What is the impact of commodities price fluctuations on local production and consumption?
What are the key campaigns and/or legislation driving fresh food sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Food market research database.

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Fresh Food in Germany

EXECUTIVE SUMMARY

Improved performance of fresh food towards the end of the review period

Positive performance mainly a result of economic circumstances

High competition in retail, with the leading role of discounters in Germany

Positive development expected to continue over the forecast period

MARKET DATA

Table 1 Sales of Fresh Food by Category: Total Volume 2012-2017
Table 2 Sales of Fresh Food by Category: % Total Volume Growth 2012-2017
Table 3 Retail Sales of Fresh Food by Category: Volume 2012-2017
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2012-2017
Table 5 Retail Sales of Fresh Food by Category: Value 2012-2017
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2012-2017
Table 7 Retail Sales of Organic Fresh Foods by Category: Volume 2012-2017
Table 8 Retail Sales of Organic Fresh Foods by Category: % Volume Growth 2012-2017
Table 9 Retail Sales of Organic Fresh Foods by Category: Value 2012-2017
Table 10 Retail Sales of Organic Fresh Foods by Category: % Value Growth 2012-2017
Table 11 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2017
Table 12 Distribution of Fresh Food by Format: % Total Volume 2012-2017
Table 13 Retail Distribution of Fresh Food by Format: % Volume 2012-2017
Table 14 Forecast Sales of Fresh Food by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Retail Sales of Fresh Food by Category: Volume 2017-2022
Table 17 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Fresh Food by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Eggs in Germany

HEADLINES

PROSPECTS

Germans are expected to further increase their consumption of eggs

Scandals usually only hamper the growth of eggs for a very short time

Within eggs, above-average interest in ethical values will persist in Germany

Summary 2 Major Processors of Eggs 2017

CATEGORY DATA

Table 20 Sales of Eggs: Total Volume 2012-2017
Table 21 Sales of Eggs: % Total Volume Growth 2012-2017
Table 22 Retail Sales of Eggs: Volume 2012-2017
Table 23 Retail Sales of Eggs: % Volume Growth 2012-2017
Table 24 Retail Sales of Eggs: Value 2012-2017
Table 25 Retail Sales of Eggs: % Value Growth 2012-2017
Table 26 Retail Sales of Organic Eggs: Volume 2012-2017
Table 27 Retail Sales of Organic Eggs: % Volume Growth 2012-2017
Table 28 Retail Sales of Organic Eggs: Value 2012-2017
Table 29 Retail Sales of Organic Eggs: % Value Growth 2012-2017
Table 30 Sales of Eggs by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 31 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2013-2017
Table 32 Distribution of Eggs by Format: % Total Volume 2012-2017
Table 33 Forecast Sales of Eggs: Total Volume 2017-2022
Table 34 Forecast Sales of Eggs: % Total Volume Growth 2017-2022
Table 35 Forecast Retail Sales of Eggs: Volume 2017-2022
Table 36 Forecast Retail Sales of Eggs: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Eggs: Value 2017-2022
Table 38 Forecast Retail Sales of Eggs: % Value Growth 2017-2022

Fish and Seafood in Germany

HEADLINES

PROSPECTS

Several factors ensure the further growth of fish and seafood in Germany

Nevertheless, many limiting factors remain relevant

Changes regarding the retail environment are expected to continue

Summary 3 Major Processors of Fish and Seafood 2017

CATEGORY DATA

Table 39 Sales of Fish and Seafood by Category: Total Volume 2012-2017
Table 40 Sales of Fish and Seafood by Category: % Total Volume Growth 2012-2017
Table 41 Retail Sales of Fish and Seafood by Category: Volume 2012-2017
Table 42 Retail Sales of Fish and Seafood by Category: % Volume Growth 2012-2017
Table 43 Retail Sales of Fish and Seafood by Category: Value 2012-2017
Table 44 Retail Sales of Fish and Seafood by Category: % Value Growth 2012-2017
Table 45 Retail Sales of Organic Fish and Seafood: Volume 2012-2017
Table 46 Retail Sales of Organic Fish and Seafood: % Volume Growth 2012-2017
Table 47 Retail Sales of Organic Fish and Seafood: Value 2012-2017
Table 48 Retail Sales of Organic Fish and Seafood: % Value Growth 2012-2017
Table 49 Sales of Fish and Seafood by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 50 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2013-2017
Table 51 Distribution of Fish and Seafood by Format: % Total Volume 2012-2017
Table 52 Forecast Sales of Fish and Seafood by Category: Total Volume 2017-2022
Table 53 Forecast Sales of Fish and Seafood by Category: % Total Volume Growth 2017-2022
Table 54 Forecast Retail Sales of Fish and Seafood by Category: Volume 2017-2022
Table 55 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2017-2022
Table 56 Forecast Retail Sales of Fish and Seafood by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2017-2022

Fruits in Germany

HEADLINES

PROSPECTS

Maturity and saturation lead to limited growth opportunities

Development will remain strongly influenced by supply issues

Growth prospects especially revolve around exotic fruits

Summary 4 Major Processors of Fruits 2017

CATEGORY DATA

Table 58 Sales of Fruits by Category: Total Volume 2012-2017
Table 59 Sales of Fruits by Category: % Total Volume Growth 2012-2017
Table 60 Retail Sales of Fruits by Category: Volume 2012-2017
Table 61 Retail Sales of Fruits by Category: % Volume Growth 2012-2017
Table 62 Retail Sales of Fruits by Category: Value 2012-2017
Table 63 Retail Sales of Fruits by Category: % Value Growth 2012-2017
Table 64 Retail Sales of Organic Fruits: Volume 2012-2017
Table 65 Retail Sales of Organic Fruits: % Volume Growth 2012-2017
Table 66 Retail Sales of Organic Fruits: Value 2012-2017
Table 67 Retail Sales of Organic Fruits: % Value Growth 2012-2017
Table 68 Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 69 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2017
Table 70 Distribution of Fruits by Format: % Total Volume 2012-2017
Table 71 Forecast Sales of Fruits by Category: Total Volume 2017-2022
Table 72 Forecast Sales of Fruits by Category: % Total Volume Growth 2017-2022
Table 73 Forecast Retail Sales of Fruits by Category: Volume 2017-2022
Table 74 Forecast Retail Sales of Fruits by Category: % Volume Growth 2017-2022
Table 75 Forecast Retail Sales of Fruits by Category: Value 2017-2022
Table 76 Forecast Retail Sales of Fruits by Category: % Value Growth 2017-2022

Meat in Germany

HEADLINES

PROSPECTS

Overall, there are very limited growth opportunities for meat in Germany

The better performance of premium and healthier products is expected

Organic meat continues to see a comparatively weak performance in Germany

Summary 5 Major Processors of Meat 2017

CATEGORY DATA

Table 77 Sales of Meat by Category: Total Volume 2012-2017
Table 78 Sales of Meat by Category: % Total Volume Growth 2012-2017
Table 79 Retail Sales of Meat by Category: Volume 2012-2017
Table 80 Retail Sales of Meat by Category: % Volume Growth 2012-2017
Table 81 Retail Sales of Meat by Category: Value 2012-2017
Table 82 Retail Sales of Meat by Category: % Value Growth 2012-2017
Table 83 Retail Sales of Organic Meat: Volume 2012-2017
Table 84 Retail Sales of Organic Meat: % Volume Growth 2012-2017
Table 85 Retail Sales of Organic Meat: Value 2012-2017
Table 86 Retail Sales of Organic Meat: % Value Growth 2012-2017
Table 87 Sales of Meat by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 88 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2013-2017
Table 89 Distribution of Meat by Format: % Total Volume 2012-2017
Table 90 Forecast Sales of Meat by Category: Total Volume 2017-2022
Table 91 Forecast Sales of Meat by Category: % Total Volume Growth 2017-2022
Table 92 Forecast Retail Sales of Meat by Category: Volume 2017-2022
Table 93 Forecast Retail Sales of Meat by Category: % Volume Growth 2017-2022
Table 94 Forecast Retail Sales of Meat by Category: Value 2017-2022
Table 95 Forecast Retail Sales of Meat by Category: % Value Growth 2017-2022

Nuts in Germany

HEADLINES

PROSPECTS

Nuts will continue to profit from the health-related benefits they provide

Limiting factors will nonetheless remain over the forecast period

Growing interest amongst the German population in more exotic nuts

Summary 6 Major Processors of Nuts 2017

CATEGORY DATA

Table 96 Sales of Nuts by Category: Total Volume 2012-2017
Table 97 Sales of Nuts by Category: % Total Volume Growth 2012-2017
Table 98 Retail Sales of Nuts by Category: Volume 2012-2017
Table 99 Retail Sales of Nuts by Category: % Volume Growth 2012-2017
Table 100 Retail Sales of Nuts by Category: Value 2012-2017
Table 101 Retail Sales of Nuts by Category: % Value Growth 2012-2017
Table 102 Retail Sales of Organic Nuts: Volume 2012-2017
Table 103 Retail Sales of Organic Nuts: % Volume Growth 2012-2017
Table 104 Retail Sales of Organic Nuts: Value 2012-2017
Table 105 Retail Sales of Organic Nuts: % Value Growth 2012-2017
Table 106 Sales of Nuts by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 107 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2013-2017
Table 108 Distribution of Nuts by Format: % Total Volume 2012-2017
Table 109 Forecast Sales of Nuts by Category: Total Volume 2017-2022
Table 110 Forecast Sales of Nuts by Category: % Total Volume Growth 2017-2022
Table 111 Forecast Retail Sales of Nuts by Category: Volume 2017-2022
Table 112 Forecast Retail Sales of Nuts by Category: % Volume Growth 2017-2022
Table 113 Forecast Retail Sales of Nuts by Category: Value 2017-2022
Table 114 Forecast Retail Sales of Nuts by Category: % Value Growth 2017-2022

Pulses in Germany

HEADLINES

PROSPECTS

Strong competition for fresh pulses from packaged products

The performance of pulses depends strongly on harvests

For lentils, a further positive change in image is expected over the forecast period

Summary 7 Major Processors of Pulses 2017

CATEGORY DATA

Table 115 Sales of Pulses by Category: Total Volume 2012-2017
Table 116 Sales of Pulses by Category: % Total Volume Growth 2012-2017
Table 117 Retail Sales of Pulses by Category: Volume 2012-2017
Table 118 Retail Sales of Pulses by Category: % Volume Growth 2012-2017
Table 119 Retail Sales of Pulses by Category: Value 2012-2017
Table 120 Retail Sales of Pulses by Category: % Value Growth 2012-2017
Table 121 Retail Sales of Organic Pulses: Volume 2012-2017
Table 122 Retail Sales of Organic Pulses: % Volume Growth 2012-2017
Table 123 Retail Sales of Organic Pulses: Value 2012-2017
Table 124 Retail Sales of Organic Pulses: % Value Growth 2012-2017
Table 125 Sales of Pulses by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 126 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2013-2017
Table 127 Distribution of Pulses by Format: % Total Volume 2012-2017
Table 128 Forecast Sales of Pulses by Category: Total Volume 2017-2022
Table 129 Forecast Sales of Pulses by Category: % Total Volume Growth 2017-2022
Table 130 Forecast Retail Sales of Pulses by Category: Volume 2017-2022
Table 131 Forecast Retail Sales of Pulses by Category: % Volume Growth 2017-2022
Table 132 Forecast Retail Sales of Pulses by Category: Value 2017-2022
Table 133 Forecast Retail Sales of Pulses by Category: % Value Growth 2017-2022

Starchy Roots in Germany

HEADLINES

PROSPECTS

Starchy roots is expected to see slow growth in Germany over the forecast period

Different players are increasingly promoting the consumption of starchy roots

Sweet potatoes has favourable prospects in Germany

Summary 8 Major Processors of Starchy Roots 2017

CATEGORY DATA

Table 134 Sales of Starchy Roots by Category: Total Volume 2012-2017
Table 135 Sales of Starchy Roots by Category: % Total Volume Growth 2012-2017
Table 136 Retail Sales of Starchy Roots by Category: Volume 2012-2017
Table 137 Retail Sales of Starchy Roots by Category: % Volume Growth 2012-2017
Table 138 Retail Sales of Starchy Roots by Category: Value 2012-2017
Table 139 Retail Sales of Starchy Roots by Category: % Value Growth 2012-2017
Table 140 Retail Sales of Organic Starchy Roots: Volume 2012-2017
Table 141 Retail Sales of Organic Starchy Roots: % Volume Growth 2012-2017
Table 142 Retail Sales of Organic Starchy Roots: Value 2012-2017
Table 143 Retail Sales of Organic Starchy Roots: % Value Growth 2012-2017
Table 144 Sales of Starchy Roots by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 145 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2017
Table 146 Distribution of Starchy Roots by Format: % Total Volume 2012-2017
Table 147 Forecast Sales of Starchy Roots by Category: Total Volume 2017-2022
Table 148 Forecast Sales of Starchy Roots by Category: % Total Volume Growth 2017-2022
Table 149 Forecast Retail Sales of Starchy Roots by Category: Volume 2017-2022
Table 150 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2017-2022
Table 151 Forecast Retail Sales of Starchy Roots by Category: Value 2017-2022
Table 152 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2017-2022

Sugar and Sweeteners in Germany

HEADLINES

PROSPECTS

Strong trade association lobbying for the consumption of sugar in Germany

Health and wellness is the factor limiting growth opportunities

Sugar and sweeteners will continue to be available virtually everywhere

Summary 9 Major Processors of Sugar and Sweeteners 2017

CATEGORY DATA

Table 153 Sales of Sugar and Sweeteners: Total Volume 2012-2017
Table 154 Sales of Sugar and Sweeteners: % Total Volume Growth 2012-2017
Table 155 Retail Sales of Sugar and Sweeteners: Volume 2012-2017
Table 156 Retail Sales of Sugar and Sweeteners: % Volume Growth 2012-2017
Table 157 Retail Sales of Sugar and Sweeteners: Value 2012-2017
Table 158 Retail Sales of Sugar and Sweeteners: % Value Growth 2012-2017
Table 159 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2013-2017
Table 160 Distribution of Sugar and Sweeteners by Format: % Total Volume 2012-2017
Table 161 Forecast Sales of Sugar and Sweeteners: Total Volume 2017-2022
Table 162 Forecast Sales of Sugar and Sweeteners: % Total Volume Growth 2017-2022
Table 163 Forecast Retail Sales of Sugar and Sweeteners: Volume 2017-2022
Table 164 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2017-2022
Table 165 Forecast Retail Sales of Sugar and Sweeteners: Value 2017-2022
Table 166 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2017-2022

Vegetables in Germany

HEADLINES

PROSPECTS

Vegetables will have to deal with maturity and saturation over the forecast period

The further development of vegetables will be supported by health and wellness

The convenience trend is expected to rival the freshness trend in vegetables

Summary 10 Major Processors of Vegetables 2017

CATEGORY DATA

Table 167 Sales of Vegetables by Category: Total Volume 2012-2017
Table 168 Sales of Vegetables by Category: % Total Volume Growth 2012-2017
Table 169 Retail Sales of Vegetables by Category: Volume 2012-2017
Table 170 Retail Sales of Vegetables by Category: % Volume Growth 2012-2017
Table 171 Retail Sales of Vegetables by Category: Value 2012-2017
Table 172 Retail Sales of Vegetables by Category: % Value Growth 2012-2017
Table 173 Retail Sales of Organic Vegetables: Volume 2012-2017
Table 174 Retail Sales of Organic Vegetables: % Volume Growth 2012-2017
Table 175 Retail Sales of Organic Vegetables: Value 2012-2017
Table 176 Retail Sales of Organic Vegetables: % Value Growth 2012-2017
Table 177 Sales of Vegetables by Organic/Fairtrade vs Standard: % Total Volume 2012-2017
Table 178 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2017
Table 179 Distribution of Vegetables by Format: % Total Volume 2012-2017
Table 180 Forecast Sales of Vegetables by Category: Total Volume 2017-2022
Table 181 Forecast Sales of Vegetables by Category: % Total Volume Growth 2017-2022
Table 182 Forecast Retail Sales of Vegetables by Category: Volume 2017-2022
Table 183 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2017-2022
Table 184 Forecast Retail Sales of Vegetables by Category: Value 2017-2022
Table 185 Forecast Retail Sales of Vegetables by Category: % Value Growth 2017-2022

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Country Report

Fresh Food in Germany

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Executive Summary

New Report Guarantee

Improved performance of fresh food towards the end of the review period

Positive performance mainly a result of economic circumstances

High competition in retail, with the leading role of discounters in Germany

Positive development expected to continue over the forecast period

Samples

Overview

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Table of Contents

Fresh Food in Germany

EXECUTIVE SUMMARY

Improved performance of fresh food towards the end of the review period

Positive performance mainly a result of economic circumstances

High competition in retail, with the leading role of discounters in Germany

Positive development expected to continue over the forecast period

MARKET DATA

SOURCES

Eggs in Germany

HEADLINES

PROSPECTS

Germans are expected to further increase their consumption of eggs

Scandals usually only hamper the growth of eggs for a very short time

Within eggs, above-average interest in ethical values will persist in Germany

CATEGORY DATA

Fish and Seafood in Germany

HEADLINES

PROSPECTS

Several factors ensure the further growth of fish and seafood in Germany

Nevertheless, many limiting factors remain relevant

Changes regarding the retail environment are expected to continue

CATEGORY DATA

Fruits in Germany

HEADLINES

PROSPECTS

Maturity and saturation lead to limited growth opportunities

Development will remain strongly influenced by supply issues

Growth prospects especially revolve around exotic fruits

CATEGORY DATA

Meat in Germany

HEADLINES

PROSPECTS

Overall, there are very limited growth opportunities for meat in Germany

The better performance of premium and healthier products is expected

Organic meat continues to see a comparatively weak performance in Germany

CATEGORY DATA

Nuts in Germany

HEADLINES

PROSPECTS

Nuts will continue to profit from the health-related benefits they provide

Limiting factors will nonetheless remain over the forecast period

Growing interest amongst the German population in more exotic nuts

CATEGORY DATA

Pulses in Germany

HEADLINES

PROSPECTS

Strong competition for fresh pulses from packaged products

The performance of pulses depends strongly on harvests

For lentils, a further positive change in image is expected over the forecast period

CATEGORY DATA

Starchy Roots in Germany

HEADLINES

PROSPECTS

Starchy roots is expected to see slow growth in Germany over the forecast period

Different players are increasingly promoting the consumption of starchy roots

Sweet potatoes has favourable prospects in Germany

CATEGORY DATA

Sugar and Sweeteners in Germany

HEADLINES

PROSPECTS

Strong trade association lobbying for the consumption of sugar in Germany

Health and wellness is the factor limiting growth opportunities

Sugar and sweeteners will continue to be available virtually everywhere

CATEGORY DATA