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Country Report
Fresh Food in
Fresh Food in Germany
Jan 2021
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Executive Summary
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COVID-19 impact on fresh food
Fresh food has largely benefited from COVID-19. In the first weeks of the pandemic, there was a strong increase in demand in several categories, such as fresh vegetables and fruits, especially frozen fresh vegetables and fruits, as the latter were considered less hygienically problematic than unpackaged products.
COVID-19 country impact
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
Retailing shift
Supermarkets and discounters were the most popular channels. Since the pandemic, Germans have tended to shop less frequently and more on a weekly basis, which has led to an increase in the number of customers who shop there.
What next for fresh food?
It is expected that the fresh food market will continue to grow. However, there are individual product categories that will decline, such as meat, especially pork.
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Overview
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in Germany?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Fresh Food in Germany
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020
Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020
Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMeat in Germany
KEY DATA FINDINGS
2020 IMPACT
Increased sales figures despite several scandals within the industry
Quality pays off
RECOVERY AND OPPORTUNITIES
Foodservice will recover
Politics exerts greater influence on the meat industry
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020
Table 17 Retail Sales of Meat by Category: Volume 2015-2020
Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020
Table 19 Retail Sales of Meat by Category: Value 2015-2020
Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020
Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020
Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025
Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025
Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025
Fish and Seafood in Germany
KEY DATA FINDINGS
2020 IMPACT
Fish benefit from the pandemic
The North eats more fish than the South
RECOVERY AND OPPORTUNITIES
Healthy image remains key factor in success of fish and seafood
New ways of cooking fish and seafood
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020
Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020
Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020
Table 33 Retail Sales of Fish and Seafood by Category: Value 2015-2020
Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020
Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020
Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Pulses in Germany
KEY DATA FINDINGS
2020 IMPACT
Pulses benefit from COVID-19
Diets that include protein increase demand
RECOVERY AND OPPORTUNITIES
Growth potential as a meat substitute
Slow versus fast food consumers set themselves apart
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 43 Total Sales of Pulses by Category: Total Volume 2015-2020Table 44 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020
Table 45 Retail Sales of Pulses by Category: Volume 2015-2020
Table 46 Retail Sales of Pulses by Category: % Volume Growth 2015-2020
Table 47 Retail Sales of Pulses by Category: Value 2015-2020
Table 48 Retail Sales of Pulses by Category: % Value Growth 2015-2020
Table 49 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 50 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020
Table 51 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025
Table 52 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 53 Forecast Retail Sales of Pulses by Category: Volume 2020-2025
Table 54 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 55 Forecast Retail Sales of Pulses by Category: Value 2020-2025
Table 56 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025
Vegetables in Germany
KEY DATA FINDINGS
2020 IMPACT
Fresh vegetables in the time of COVID-19
Farmers struggled due to lack of workers from other countries
RECOVERY AND OPPORTUNITIES
Vegetables benefit from health and sustainability trends
Regionality and organic farming remain important
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 57 Total Sales of Vegetables by Category: Total Volume 2015-2020Table 58 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020
Table 59 Retail Sales of Vegetables by Category: Volume 2015-2020
Table 60 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020
Table 61 Retail Sales of Vegetables by Category: Value 2015-2020
Table 62 Retail Sales of Vegetables by Category: % Value Growth 2015-2020
Table 63 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 64 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020
Table 65 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 66 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 67 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025
Table 68 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 69 Forecast Retail Sales of Vegetables by Category: Value 2020-2025
Table 70 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Starchy Roots in Germany
KEY DATA FINDINGS
2020 IMPACT
Starchy roots benefited in retail
Sweet potatoes continue to be a key trending food
RECOVERY AND OPPORTUNITIES
Foodservice will recover
Not much acceptance of exotic roots
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 71 Total Sales of Starchy Roots by Category: Total Volume 2015-2020Table 72 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020
Table 73 Retail Sales of Starchy Roots by Category: Volume 2015-2020
Table 74 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020
Table 75 Retail Sales of Starchy Roots by Category: Value 2015-2020
Table 76 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020
Table 77 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 78 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020
Table 79 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 80 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 81 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 82 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 83 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 84 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Fruits in Germany
KEY DATA FINDINGS
2020 IMPACT
Apples and bananas remain the most popular fruits
COVID-19 had positive impact on retail but farmers struggled
Improvisation occurs in a crisis
RECOVERY AND OPPORTUNITIES
Climate change is a threat
Organic and superfruits will grow strongly
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 85 Total Sales of Fruits by Category: Total Volume 2015-2020Table 86 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020
Table 87 Retail Sales of Fruits by Category: Volume 2015-2020
Table 88 Retail Sales of Fruits by Category: % Volume Growth 2015-2020
Table 89 Retail Sales of Fruits by Category: Value 2015-2020
Table 90 Retail Sales of Fruits by Category: % Value Growth 2015-2020
Table 91 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 92 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020
Table 93 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025
Table 94 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 95 Forecast Retail Sales of Fruits by Category: Volume 2020-2025
Table 96 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 97 Forecast Retail Sales of Fruits by Category: Value 2020-2025
Table 98 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025
Nuts in Germany
KEY DATA FINDINGS
2020 IMPACT
COVID-19 saw foodservice shrink but retail grow
Nuts seen as good addition for healthier diets
RECOVERY AND OPPORTUNITIES
Exotic nuts will experience higher demand
Processed nuts and convenience trend are the competitors
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 99 Total Sales of Nuts by Category: Total Volume 2015-2020Table 100 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020
Table 101 Retail Sales of Nuts by Category: Volume 2015-2020
Table 102 Retail Sales of Nuts by Category: % Volume Growth 2015-2020
Table 103 Retail Sales of Nuts by Category: Value 2015-2020
Table 104 Retail Sales of Nuts by Category: % Value Growth 2015-2020
Table 105 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 106 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020
Table 107 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025
Table 108 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 109 Forecast Retail Sales of Nuts by Category: Volume 2020-2025
Table 110 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 111 Forecast Retail Sales of Nuts by Category: Value 2020-2025
Table 112 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025
Eggs in Germany
KEY DATA FINDINGS
2020 IMPACT
COVID-19 impacts sales of eggs
Demand for high farming standards
RECOVERY AND OPPORTUNITIES
Increasing demand for animal welfare
Price sensitivity will not fade
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 113 Total Sales of Eggs: Total Volume 2015-2020Table 114 Total Sales of Eggs: % Total Volume Growth 2015-2020
Table 115 Retail Sales of Eggs: Volume 2015-2020
Table 116 Retail Sales of Eggs: % Volume Growth 2015-2020
Table 117 Retail Sales of Eggs: Value 2015-2020
Table 118 Retail Sales of Eggs: % Value Growth 2015-2020
Table 119 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 120 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020
Table 121 Forecast Total Sales of Eggs: Total Volume 2020-2025
Table 122 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 123 Forecast Retail Sales of Eggs: Volume 2020-2025
Table 124 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025
Table 125 Forecast Retail Sales of Eggs: Value 2020-2025
Table 126 Forecast Retail Sales of Eggs: % Value Growth 2020-2025
Sugar and Sweeteners in Germany
KEY DATA FINDINGS
2020 IMPACT
COVID-19 pushed sales in the first weeks of the pandemic
Sugar consumption declining but alternative sweeteners gain popularity
RECOVERY AND OPPORTUNITIES
Trend were not stopped by the pandemic
Debates about regulations and taxes are anticipated
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 127 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020Table 128 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020
Table 129 Retail Sales of Sugar and Sweeteners: Volume 2015-2020
Table 130 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020
Table 131 Retail Sales of Sugar and Sweeteners: Value 2015-2020
Table 132 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020
Table 133 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020
Table 134 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 135 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 136 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 138 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 139 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
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Complete Catalogue
Country Reports
- Fresh Food in Australia | Jan 2021
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Jan 2021
- Fresh Food in France | Jan 2021
- Fresh Food in India | Jan 2021
- Fresh Food in Italy | Jan 2021
- Fresh Food in Japan | Jan 2021
- Fresh Food in Mexico | Jan 2021
- Fresh Food in Morocco | Jan 2021
- Fresh Food in Russia | Jan 2021
- Fresh Food in South Africa | Feb 2021
- Fresh Food in Spain | Jan 2021
- Fresh Food in Thailand | Jan 2021
- Fresh Food in the United Arab Emirates | Jan 2021
- Fresh Food in the United Kingdom | Jan 2021
- Fresh Food in the US | Jan 2021
- Fresh Food in Vietnam | Jan 2021
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Digital Traceability: A Future of Transparency in Food Sourcing | Sep 2020
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008