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Learn moreJan 2021
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Fresh food has largely benefited from COVID-19. In the first weeks of the pandemic, there was a strong increase in demand in several categories, such as fresh vegetables and fruits, especially frozen fresh vegetables and fruits, as the latter were considered less hygienically problematic than unpackaged products.
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
Supermarkets and discounters were the most popular channels. Since the pandemic, Germans have tended to shop less frequently and more on a weekly basis, which has led to an increase in the number of customers who shop there.
It is expected that the fresh food market will continue to grow. However, there are individual product categories that will decline, such as meat, especially pork.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in Germany market research report includes:
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Why buy this report?
This industry report originates from Passport, our Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.