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Country Report
Fresh Food in
Fresh Food in Germany
Jun 2019
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Executive Summary
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Fresh food market in Germany continues improving
Fresh food in Germany showed a slight increase in total volume sales in 2018. The stagnation observed in previous years was no longer seen in 2018.
Demand for additional health benefits continues to grow
Positive economic conditions and stable GDP per capita growth serve as additional drivers for a continued movement towards premium consumption. Germans prefer to pay more for premium quality, even if it results in a smaller quantity.
Discounters maintains the leading position in retail
Discounters remained the largest distribution channel in 2018, followed by supermarkets/hypermarkets. In Germany, consumers can find a wide range of a high-quality fresh food at very moderate prices in discounters.
Promising development of fresh food sales over the forecast period
The fresh food market in Germany will continue to show positive results in both value and volume terms over the forecast period. The healthy lifestyle trend is expected to continue to affect a large portion of consumers.
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Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in Germany with research from Euromonitor's team of in-country analysts.
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The Fresh Food in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in Germany?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Fresh Food in Germany
EXECUTIVE SUMMARY
Fresh food market in Germany continues improving
Demand for additional health benefits continues to grow
Discounters maintains the leading position in retail
Promising development of fresh food sales over the forecast period
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2013-2018Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesEggs in Germany
HEADLINES
PROSPECTS
Eggs consumption is growing in Germany
Environmental and ethical concerns affect purchases
Domestic production on the rise
Summary 2 Major Processors of Eggs 2018CATEGORY DATA
Table 15 Total Sales of Eggs: Total Volume 2013-2018Table 16 Total Sales of Eggs: % Total Volume Growth 2013-2018
Table 17 Retail Sales of Eggs: Volume 2013-2018
Table 18 Retail Sales of Eggs: % Volume Growth 2013-2018
Table 19 Retail Sales of Eggs: Value 2013-2018
Table 20 Retail Sales of Eggs: % Value Growth 2013-2018
Table 21 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 22 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2013-2018
Table 23 Forecast Total Sales of Eggs: Total Volume 2018-2023
Table 24 Forecast Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 25 Forecast Retail Sales of Eggs: Volume 2018-2023
Table 26 Forecast Retail Sales of Eggs: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Eggs: Value 2018-2023
Table 28 Forecast Retail Sales of Eggs: % Value Growth 2018-2023
Fish and Seafood in Germany
HEADLINES
PROSPECTS
Growth potential remains strong for fish but price volatility could hinder prospects
Greater product diversity benefits smaller categories
Discounters set to become a more important distribution channel
Summary 3 Major Processors of Fish and Seafood 2017CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2013-2018Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2013-2018
Table 31 Retail Sales of Fish and Seafood by Category: Volume 2013-2018
Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2013-2018
Table 33 Retail Sales of Fish and Seafood by Category: Value 2013-2018
Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2013-2018
Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2013-2018
Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Fruits in Germany
HEADLINES
PROSPECTS
Fruits is very dependent on harvest and supply
Exotic fruits and superfruits drive category development
Competition with packaged food remains strong
Summary 4 Major Processors of Fruits 2018CATEGORY DATA
Table 43 Total Sales of Fruits by Category: Total Volume 2013-2018Table 44 Total Sales of Fruits by Category: % Total Volume Growth 2013-2018
Table 45 Retail Sales of Fruits by Category: Volume 2013-2018
Table 46 Retail Sales of Fruits by Category: % Volume Growth 2013-2018
Table 47 Retail Sales of Fruits by Category: Value 2013-2018
Table 48 Retail Sales of Fruits by Category: % Value Growth 2013-2018
Table 49 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 50 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2018
Table 51 Forecast Total Sales of Fruits by Category: Total Volume 2018-2023
Table 52 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 53 Forecast Retail Sales of Fruits by Category: Volume 2018-2023
Table 54 Forecast Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 55 Forecast Retail Sales of Fruits by Category: Value 2018-2023
Table 56 Forecast Retail Sales of Fruits by Category: % Value Growth 2018-2023
Meat in Germany
HEADLINES
PROSPECTS
Poultry set to continue making gains over red meat
New alternatives to meat create new challenges for red meat
Animal welfare concerns and demand for quality meat spark new labelling schemes
Summary 5 Major Processors of Meat 2017CATEGORY DATA
Table 57 Total Sales of Meat by Category: Total Volume 2013-2018Table 58 Total Sales of Meat by Category: % Total Volume Growth 2013-2018
Table 59 Retail Sales of Meat by Category: Volume 2013-2018
Table 60 Retail Sales of Meat by Category: % Volume Growth 2013-2018
Table 61 Retail Sales of Meat by Category: Value 2013-2018
Table 62 Retail Sales of Meat by Category: % Value Growth 2013-2018
Table 63 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 64 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2013-2018
Table 65 Forecast Sales of Meat by Category: Total Volume 2018-2023
Table 66 Forecast Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 67 Forecast Retail Sales of Meat by Category: Volume 2018-2023
Table 68 Forecast Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 69 Forecast Retail Sales of Meat by Category: Value 2018-2023
Table 70 Forecast Retail Sales of Meat by Category: % Value Growth 2018-2023
Nuts in Germany
HEADLINES
PROSPECTS
Health and wellness benefits
German consumers interested in more exotic nuts
Convenience trend and weather impact
Summary 6 Major Processors of Nuts 2018CATEGORY DATA
Table 71 Total Sales of Nuts by Category: Total Volume 2013-2018Table 72 Total Sales of Nuts by Category: % Total Volume Growth 2013-2018
Table 73 Retail Sales of Nuts by Category: Volume 2013-2018
Table 74 Retail Sales of Nuts by Category: % Volume Growth 2013-2018
Table 75 Retail Sales of Nuts by Category: Value 2013-2018
Table 76 Retail Sales of Nuts by Category: % Value Growth 2013-2018
Table 77 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 78 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2013-2018
Table 79 Forecast Total Sales of Nuts by Category: Total Volume 2018-2023
Table 80 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 81 Forecast Retail Sales of Nuts by Category: Volume 2018-2023
Table 82 Forecast Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 83 Forecast Retail Sales of Nuts by Category: Value 2018-2023
Table 84 Forecast Retail Sales of Nuts by Category: % Value Growth 2018-2023
Pulses in Germany
HEADLINES
PROSPECTS
Growing interest in protein-rich diets shapes demand
Competition from packaged food remains substantial
Other pulses become quite trendy
Summary 7 Major Processors of Pulses 2018CATEGORY DATA
Table 85 Total Sales of Pulses by Category: Total Volume 2013-2018Table 86 Total Sales of Pulses by Category: % Total Volume Growth 2013-2018
Table 87 Retail Sales of Pulses by Category: Volume 2013-2018
Table 88 Retail Sales of Pulses by Category: % Volume Growth 2013-2018
Table 89 Retail Sales of Pulses by Category: Value 2013-2018
Table 90 Retail Sales of Pulses by Category: % Value Growth 2013-2018
Table 91 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 92 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2013-2018
Table 93 Forecast Total Sales of Pulses by Category: Total Volume 2018-2023
Table 94 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 95 Forecast Retail Sales of Pulses by Category: Volume 2018-2023
Table 96 Forecast Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 97 Forecast Retail Sales of Pulses by Category: Value 2018-2023
Table 98 Forecast Retail Sales of Pulses by Category: % Value Growth 2018-2023
Starchy Roots in Germany
HEADLINES
PROSPECTS
Potatoes records a stable performance
Sweet potatoes continue to thrive
Starchy roots to see moderate growth
Summary 8 Major Processors of Starchy Roots 2018CATEGORY DATA
Table 99 Total Sales of Starchy Roots by Category: Total Volume 2013-2018Table 100 Total Sales of Starchy Roots by Category: % Total Volume Growth 2013-2018
Table 101 Retail Sales of Starchy Roots by Category: Volume 2013-2018
Table 102 Retail Sales of Starchy Roots by Category: % Volume Growth 2013-2018
Table 103 Retail Sales of Starchy Roots by Category: Value 2013-2018
Table 104 Retail Sales of Starchy Roots by Category: % Value Growth 2013-2018
Table 105 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 106 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2018
Table 107 Forecast Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 108 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 109 Forecast Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 110 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 111 Forecast Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 112 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Sugar and Sweeteners in Germany
HEADLINES
PROSPECTS
Sugar intake under stricter control in Germany
Consumers switching towards alternatives
Uncertain future
Summary 9 Major Processors of Sugar and Sweeteners 2018CATEGORY DATA
Table 113 Total Sales of Sugar and Sweeteners: Total Volume 2013-2018Table 114 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2013-2018
Table 115 Retail Sales of Sugar and Sweeteners: Volume 2013-2018
Table 116 Retail Sales of Sugar and Sweeteners: % Volume Growth 2013-2018
Table 117 Retail Sales of Sugar and Sweeteners: Value 2013-2018
Table 118 Retail Sales of Sugar and Sweeteners: % Value Growth 2013-2018
Table 119 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2013-2018
Table 120 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 121 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 122 Forecast Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 123 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 124 Forecast Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 125 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Vegetables in Germany
HEADLINES
PROSPECTS
Vegetables consumption shows a slight increase
Tomatoes remain in favour
Competition from packaged vegetables
Summary 10 Major Processors of Vegetables 2018CATEGORY DATA
Table 126 Total Sales of Vegetables by Category: Total Volume 2013-2018Table 127 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 128 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 129 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 130 Retail Sales of Vegetables by Category: Value 2013-2018
Table 131 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 132 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 133 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 134 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 135 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 136 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 137 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 138 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 139 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Jun 2019
- Fresh Food in Brazil | Apr 2019
- Fresh Food in China | Apr 2019
- Fresh Food in France | Apr 2019
- Fresh Food in India | Apr 2019
- Fresh Food in Italy | Apr 2019
- Fresh Food in Japan | Apr 2019
- Fresh Food in Mexico | Apr 2019
- Fresh Food in Morocco | Apr 2019
- Fresh Food in Russia | Apr 2019
- Fresh Food in South Africa | Apr 2019
- Fresh Food in Spain | Apr 2019
- Fresh Food in Thailand | Apr 2019
- Fresh Food in the United Arab Emirates | Apr 2019
- Fresh Food in the United Kingdom | Apr 2019
- Fresh Food in the US | Apr 2019
- Fresh Food in Vietnam | Apr 2019
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Jun 2019
- Fresh Food in Brazil | Apr 2019
- Fresh Food in China | Apr 2019
- Fresh Food in France | Apr 2019
- Fresh Food in India | Apr 2019
- Fresh Food in Italy | Apr 2019
- Fresh Food in Japan | Apr 2019
- Fresh Food in Mexico | Apr 2019
- Fresh Food in Morocco | Apr 2019
- Fresh Food in Russia | Apr 2019
- Fresh Food in South Africa | Apr 2019
- Fresh Food in Spain | Apr 2019
- Fresh Food in Thailand | Apr 2019
- Fresh Food in the United Arab Emirates | Apr 2019
- Fresh Food in the United Kingdom | Apr 2019
- Fresh Food in the US | Apr 2019
- Fresh Food in Vietnam | Apr 2019
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008