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Fresh Food in Vietnam

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Vietnam?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Meat in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Decrease in foodservice demand due to decline in tourism outweighs increase in retail volume sales
Consumers respond to increased pork prices by eating more poultry

RECOVERY AND OPPORTUNITIES

Revival in international tourism will drive strong rebound in foodservice demand
Disease remains a significant threat to domestic supplies of pork and poultry
Summary 2 Major Processors of Meat 2020

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 22 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 24 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025

Fish and Seafood in Vietnam

KEY DATA FINDINGS

2020 IMPACT

COVID-19 undermines foodservice and institutional demand
Declining prices due to reduction in exports demand boosts domestic retail volume sales

RECOVERY AND OPPORTUNITIES

Post-pandemic rebound in foodservice and institutional demand will help to drive strong growth in total volume sales
Frozen fish and seafood poses a growing competitive threat
Summary 3 Major Processors of Fish and Seafood 2020

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 30 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: Value 2015-2020 Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020 Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025

Pulses in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Restrictions on movement and restaurant closures boost retail demand, as consumers eat more meals at home
Increased consumer interest in health and wellness helps to drive consumption growth

RECOVERY AND OPPORTUNITIES

Strong rebound in foodservice and institutional demand, as pandemic threat begins to fade
Growth in retail volume sales of beans will decelerate as demand begins to mature
Summary 4 Major Processors of Pulses 2020

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 43 Retail Sales of Pulses by Category: Volume 2015-2020 Table 44 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Value 2015-2020 Table 46 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 50 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 52 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025

Vegetables in Vietnam

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drove a sharp decline in foodservice demand, as international tourism declined and locals ate out less often
Buoyed by a decrease in unit price, retail demand proves resilient

RECOVERY AND OPPORTUNITIES

Rebound in tourism will drive strong recovery in foodservice demand
Climate change represents a growing threat to supply, but logistics are improving
Summary 5 Major Processors of Vegetables 2020

CATEGORY DATA

Table 54 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 56 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 58 Retail Sales of Vegetables by Category: Value 2015-2020 Table 59 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 65 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025

Starchy Roots in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Disruption of foodservice and institutional channels by COVID-19 led to decline in demand for starchy roots
Price fluctuations drove shift in demand from cassava to sweet potatoes and potatoes

RECOVERY AND OPPORTUNITIES

Total volume sales of starchy roots will stabilise in 2021, as foodservice and institutional demand revive
Price increases will continue to weigh on demand for cassava
Summary 6 Major Processors of Starchy Roots 2020

CATEGORY DATA

Table 67 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 69 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 71 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025

Fruits in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Increase in retail volume sales outweighed by declining foodservice demand due to a significant reduction in international tourism
Pandemic leads to reduced exports of some local fruits, pushing down prices and stimulating demand

RECOVERY AND OPPORTUNITIES

Post-pandemic recovery in international tourism will drive rebound in foodservice demand
Local fruits will remain popular, but imported fruits will exhibit the highest rate of total volume sales growth, as their distribution continues to widen
Summary 7 Major Processors of Fruits 2020

CATEGORY DATA

Table 80 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 82 Retail Sales of Fruits by Category: Volume 2015-2020 Table 83 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 84 Retail Sales of Fruits by Category: Value 2015-2020 Table 85 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 89 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 91 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025

Nuts in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Growth in total volume sales of nuts slowed significantly, as COVID-19 weighed on foodservice and institutional demand
Locally grown nuts remain dominant, with demand for more expensive imported nuts undermined by the pandemic

RECOVERY AND OPPORTUNITIES

Foodservice demand will begin to recovery in 2021, as international tourism revives
Increased consumer interest in health and wellness will help to drive strong growth in demand for nuts
Summary 8 Major Processors of Nuts 2020

CATEGORY DATA

Table 93 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 95 Retail Sales of Nuts by Category: Volume 2015-2020 Table 96 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 97 Retail Sales of Nuts by Category: Value 2015-2020 Table 98 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 102 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 104 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025

Eggs in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Tourism decline and school closures weigh heavily on foodservice and institutional demand
With consumers eating more at home, retail volume sales of eggs grew at their fastest rate in a decade

RECOVERY AND OPPORTUNITIES

Recovery in foodservice and institutional demand, as pandemic threat eases will drive surge in total volume sales of eggs
Packaged eggs to grow in importance as modern retail expands
Summary 9 Major Processors of Eggs 2020

CATEGORY DATA

Table 106 Total Sales of Eggs: Total Volume 2015-2020 Table 107 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 108 Retail Sales of Eggs: Volume 2015-2020 Table 109 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 110 Retail Sales of Eggs: Value 2015-2020 Table 111 Retail Sales of Eggs: % Value Growth 2015-2020 Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 113 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 115 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 117 Forecast Retail Sales of Eggs: Value 2020-2025 Table 118 Forecast Retail Sales of Eggs: % Value Growth 2020-2025

Sugar and Sweeteners in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Sharp decline in foodservice demand due to reduction in tourism and temporary restaurant closures weighs on total volume sales
Stockpiling drives acceleration in retail volume sales growth

RECOVERY AND OPPORTUNITIES

Recovery in foodservice and institutional demand will drive rebound in total volume sales
Health concerns could weigh on demand for sugar and sweeteners
Summary 10 Major Processors of Sugar and Sweeteners 2020

CATEGORY DATA

Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 121 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 123 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
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This report originates from Passport, our Fresh Food research and analysis database.

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