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Country Report
Fresh Food in
Fresh Food in South Africa
Apr 2019
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Executive Summary
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Moderate and sustainable growth continues to define fresh food in South Africa
Fresh food continued to register positive sales growth overall in 2018 as population growth and spreading affluence ensured an expanding consumer base in most categories. However, with subsistence farming still the main source of fresh fruit, vegetables and starchy roots among many low-income communities, sales are skewed towards more affluent consumer segments, especially those living in urban areas.
Drought conditions continue to affect several fresh food categories
With much of South Africa affected by drought in 2018, the supply of fruits, vegetables and starchy roots was seriously affected. Although this resulted in price increases in numerous important categories across meat, fruits, vegetables and starchy roots, sales continued to increase over the course of the year due to population growth and the ongoing expansion of South Africa’s urban middle class.
Supermarkets, traditional grocery retailers remain the leading distribution channels
No major changes were seen in the retail distribution of fresh food in 2018 as supermarkets maintained its narrow lead over traditional grocery retailers. These outlets are virtually ubiquitous in all parts of the country and these two channels combined account for the vast majority of sales of fresh food.
Steady performance expected in fresh food over the forecast period
Fresh food is expected to continue registering moderate growth during the forecast period, with this positive performance set to be based mainly on population growth and the ongoing expansion of South Africa’s urban middle class. With the public debate about food consumption increasingly centred on proper nutrition, fresh food is likely to benefit from rising interest among an increasingly affluent urban consumer base.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in South Africa market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in South Africa?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Request more informationTable of Contents
Fresh Food in South Africa
EXECUTIVE SUMMARY
Moderate and sustainable growth continues to define fresh food in South Africa
Drought conditions continue to affect several fresh food categories
Supermarkets, traditional grocery retailers remain the leading distribution channels
Steady performance expected in fresh food over the forecast period
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2013-2018Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
DEFINITIONS
SOURCES
Summary 1 Research SourcesMeat in South Africa
HEADLINES
PROSPECTS
Weakened economy and high prices impact red meat sales
Drought continues to impact South African meat market
Listeriosis outbreak results in pork declines
Avian influenza outbreak of 2017 continues to impact poultry
Summary 2 Major Processors of MeatCATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2013-2018Table 16 Total Sales of Meat by Category: % Total Volume Growth 2013-2018
Table 17 Retail Sales of Meat by Category: Volume 2013-2018
Table 18 Retail Sales of Meat by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Meat by Category: Value 2013-2018
Table 20 Retail Sales of Meat by Category: % Value Growth 2013-2018
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2013-2018
Table 22 Forecast Sales of Meat by Category: Total Volume 2018-2023
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Meat by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Meat by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2018-2023
Vegetables in South Africa
HEADLINES
PROSPECTS
Health and convenience remain the biggest influences over sales of fresh vegetables
Severe drought in the Western Cape inspires move towards “waterless cooking”
Drought in Western Cape limits plantings for next season
Summary 3 Major Processors of VegetablesCATEGORY DATA
Table 28 Total Sales of Vegetables by Category: Total Volume 2013-2018Table 29 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 30 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 31 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 32 Retail Sales of Vegetables by Category: Value 2013-2018
Table 33 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 34 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 35 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 36 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 38 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 39 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 40 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Sugar and Sweeteners in South Africa
HEADLINES
PROSPECTS
Steady growth for a mature category in the forecast period
Sugar import tariffs raised to USD680 per tonne in August 2018
Introduction of tax on sugary soft drinks further increases pressure on the category
Summary 4 Major Processors of Sugar and SweetenersCATEGORY DATA
Table 41 Total Sales of Sugar and Sweeteners: Total Volume 2013-2018Table 42 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2013-2018
Table 43 Retail Sales of Sugar and Sweeteners: Volume 2013-2018
Table 44 Retail Sales of Sugar and Sweeteners: % Volume Growth 2013-2018
Table 45 Retail Sales of Sugar and Sweeteners: Value 2013-2018
Table 46 Retail Sales of Sugar and Sweeteners: % Value Growth 2013-2018
Table 47 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2013-2018
Table 48 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 49 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 50 Forecast Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 51 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 52 Forecast Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 53 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Starchy Roots in South Africa
HEADLINES
PROSPECTS
Drought conditions continue to affect South Africa’s potato crops
High potato production costs pushes unit prices and places pressure on sales
Healthy eating trends boost demand for other starchy roots, notably beetroot
Summary 5 Major Processors of Starchy RootsCATEGORY DATA
Table 54 Total Sales of Starchy Roots by Category: Total Volume 2013-2018Table 55 Total Sales of Starchy Roots by Category: % Total Volume Growth 2013-2018
Table 56 Retail Sales of Starchy Roots by Category: Volume 2013-2018
Table 57 Retail Sales of Starchy Roots by Category: % Volume Growth 2013-2018
Table 58 Retail Sales of Starchy Roots by Category: Value 2013-2018
Table 59 Retail Sales of Starchy Roots by Category: % Value Growth 2013-2018
Table 60 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2018
Table 61 Forecast Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 62 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 64 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 65 Forecast Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 66 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Pulses in South Africa
HEADLINES
PROSPECTS
Pulses is expected to continue registering positive growth over the forecast period
Plant-based diet trends results in growth in pulses
The availability of affordable processed pulses a threat to sales of fresh pulses
Summary 6 Major Processors of PulsesCATEGORY DATA
Table 67 Total Sales of Pulses by Category: Total Volume 2013-2018Table 68 Total Sales of Pulses by Category: % Total Volume Growth 2013-2018
Table 69 Retail Sales of Pulses by Category: Volume 2013-2018
Table 70 Retail Sales of Pulses by Category: % Volume Growth 2013-2018
Table 71 Retail Sales of Pulses by Category: Value 2013-2018
Table 72 Retail Sales of Pulses by Category: % Value Growth 2013-2018
Table 73 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2013-2018
Table 74 Forecast Total Sales of Pulses by Category: Total Volume 2018-2023
Table 75 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 76 Forecast Retail Sales of Pulses by Category: Volume 2018-2023
Table 77 Forecast Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 78 Forecast Retail Sales of Pulses by Category: Value 2018-2023
Table 79 Forecast Retail Sales of Pulses by Category: % Value Growth 2018-2023
Nuts in South Africa
HEADLINES
PROSPECTS
Nuts are priced at a premium in South Africa
Peanuts set to remain the largest nuts category
Strong growth in other nuts due mainly to popularity of macadamias and pecans
Summary 7 Major Processors of NutsCATEGORY DATA
Table 80 Total Sales of Nuts by Category: Total Volume 2013-2018Table 81 Total Sales of Nuts by Category: % Total Volume Growth 2013-2018
Table 82 Retail Sales of Nuts by Category: Volume 2013-2018
Table 83 Retail Sales of Nuts by Category: % Volume Growth 2013-2018
Table 84 Retail Sales of Nuts by Category: Value 2013-2018
Table 85 Retail Sales of Nuts by Category: % Value Growth 2013-2018
Table 86 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2013-2018
Table 87 Forecast Total Sales of Nuts by Category: Total Volume 2018-2023
Table 88 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 89 Forecast Retail Sales of Nuts by Category: Volume 2018-2023
Table 90 Forecast Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 91 Forecast Retail Sales of Nuts by Category: Value 2018-2023
Table 92 Forecast Retail Sales of Nuts by Category: % Value Growth 2018-2023
Eggs in South Africa
HEADLINES
PROSPECTS
Avian influenza outbreak of 2017 limits egg production
Egg tax results in higher prices and lower demand for eggs
Egg consumption to continue being negatively affected by prevailing lifestyle trends
Summary 8 Major Processors of EggsCATEGORY DATA
Table 93 Total Sales of Eggs: Total Volume 2013-2018Table 94 Total Sales of Eggs: % Total Volume Growth 2013-2018
Table 95 Retail Sales of Eggs: Volume 2013-2018
Table 96 Retail Sales of Eggs: % Volume Growth 2013-2018
Table 97 Retail Sales of Eggs: Value 2013-2018
Table 98 Retail Sales of Eggs: % Value Growth 2013-2018
Table 99 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2013-2018
Table 100 Forecast Total Sales of Eggs: Total Volume 2018-2023
Table 101 Forecast Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 102 Forecast Retail Sales of Eggs: Volume 2018-2023
Table 103 Forecast Retail Sales of Eggs: % Volume Growth 2018-2023
Table 104 Forecast Retail Sales of Eggs: Value 2018-2023
Table 105 Forecast Retail Sales of Eggs: % Value Growth 2018-2023
Fish and Seafood in South Africa
HEADLINES
PROSPECTS
Moderate growth seen in total volume sales of fish and seafood
Sustainability remains a priority for South Africa’s fish and seafood producers
Demand continues to be determined largely by price positioning and availability
Summary 9 Major Processors of Fish and SeafoodCATEGORY DATA
Table 106 Total Sales of Fish and Seafood by Category: Total Volume 2013-2018Table 107 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2013-2018
Table 108 Retail Sales of Fish and Seafood by Category: Volume 2013-2018
Table 109 Retail Sales of Fish and Seafood by Category: % Volume Growth 2013-2018
Table 110 Retail Sales of Fish and Seafood by Category: Value 2013-2018
Table 111 Retail Sales of Fish and Seafood by Category: % Value Growth 2013-2018
Table 112 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2013-2018
Table 113 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 114 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 115 Forecast Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 116 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 117 Forecast Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 118 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Fruits in South Africa
HEADLINES
PROSPECTS
Drought in Western Cape continues to impact deciduous fruit harvests
Record avocado yields achieved in 2018
The health and wellness trend continues to drive the growth of fruits
Citrus fruits categories see a diverse range of growth trends
Summary 10 Major Processors of FruitsCATEGORY DATA
Table 119 Total Sales of Fruits by Category: Total Volume 2013-2018Table 120 Total Sales of Fruits by Category: % Total Volume Growth 2013-2018
Table 121 Retail Sales of Fruits by Category: Volume 2013-2018
Table 122 Retail Sales of Fruits by Category: % Volume Growth 2013-2018
Table 123 Retail Sales of Fruits by Category: Value 2013-2018
Table 124 Retail Sales of Fruits by Category: % Value Growth 2013-2018
Table 125 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2013-2018
Table 126 Forecast Total Sales of Fruits by Category: Total Volume 2018-2023
Table 127 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 128 Forecast Retail Sales of Fruits by Category: Volume 2018-2023
Table 129 Forecast Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 130 Forecast Retail Sales of Fruits by Category: Value 2018-2023
Table 131 Forecast Retail Sales of Fruits by Category: % Value Growth 2018-2023
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Jun 2019
- Fresh Food in Brazil | Apr 2019
- Fresh Food in China | Apr 2019
- Fresh Food in France | Apr 2019
- Fresh Food in Germany | Jun 2019
- Fresh Food in India | Apr 2019
- Fresh Food in Italy | Apr 2019
- Fresh Food in Japan | Apr 2019
- Fresh Food in Mexico | Apr 2019
- Fresh Food in Morocco | Apr 2019
- Fresh Food in Russia | Apr 2019
- Fresh Food in Spain | Apr 2019
- Fresh Food in Thailand | Apr 2019
- Fresh Food in the United Arab Emirates | Apr 2019
- Fresh Food in the United Kingdom | Apr 2019
- Fresh Food in the US | Apr 2019
- Fresh Food in Vietnam | Apr 2019
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Jun 2019
- Fresh Food in Brazil | Apr 2019
- Fresh Food in China | Apr 2019
- Fresh Food in France | Apr 2019
- Fresh Food in Germany | Jun 2019
- Fresh Food in India | Apr 2019
- Fresh Food in Italy | Apr 2019
- Fresh Food in Japan | Apr 2019
- Fresh Food in Mexico | Apr 2019
- Fresh Food in Morocco | Apr 2019
- Fresh Food in Russia | Apr 2019
- Fresh Food in Spain | Apr 2019
- Fresh Food in Thailand | Apr 2019
- Fresh Food in the United Arab Emirates | Apr 2019
- Fresh Food in the United Kingdom | Apr 2019
- Fresh Food in the US | Apr 2019
- Fresh Food in Vietnam | Apr 2019
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008