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Country Report
Fresh Food in
Fresh Food in South Africa
Feb 2020
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Executive Summary
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Fresh food appeals with healthy image and low prices
Fresh food continued to register positive sales growth overall in 2019. The whole spectrum of consumers buy into the category, the most affluent segment prioritise a healthy diet, and the lower-end group prefers fresh food because it is cheaper than packaged options.
Sustainability moves consumers’ interests and retailers start experimenting
Consumers and retailers are focusing on reducing plastic packaging. Consumers are increasingly sensitive to the need for sustainability, with many demanding that retailers and producers swiftly and drastically minimise plastic use.
Supermarkets and traditional grocery retailers remain the leading distribution channels
No major changes were seen in the retail distribution of fresh food in 2018 as supermarkets maintained its narrow lead over traditional grocery retailers. These outlets are virtually ubiquitous in all parts of the country and these two channels combined account for the vast majority of sales of fresh food.
Sales to be boosted by population growth and expansion in urban mid-income group
Fresh food is expected to continue registering moderate growth during the forecast period, with this positive performance set to be based mainly on population growth and the ongoing expansion of South Africa’s urban middle class. With the public debate about food consumption increasingly centred on proper nutrition, fresh food is likely to benefit from rising interest among an increasingly affluent urban consumer base.
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Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in South Africa market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in South Africa?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Request more informationTable of Contents
Fresh Food in South Africa
EXECUTIVE SUMMARY
Fresh food appeals with healthy image and low prices
Sustainability moves consumers’ interests and retailers start experimenting
Supermarkets and traditional grocery retailers remain the leading distribution channels
Sales to be boosted by population growth and expansion in urban mid-income group
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2014-2019Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Table 3 Retail Sales of Fresh Food by Category: Volume 2014-2019
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2014-2019
Table 5 Retail Sales of Fresh Food by Category: Value 2014-2019
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2014-2019
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2014-2019
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2014-2019
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2019-2024
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research SourcesEggs in South Africa
HEADLINES
PROSPECTS
In 2019 the surplus of eggs drove price decline
Consumers’ increasingly ethical sensibilities benefit free range eggs
Unhealthy claims do not seem to hurt eggs’ sales
Summary 2 Major Processors of Eggs 2019CATEGORY DATA
Table 15 Total Sales of Eggs: Total Volume 2014-2019Table 16 Total Sales of Eggs: % Total Volume Growth 2014-2019
Table 17 Retail Sales of Eggs: Volume 2014-2019
Table 18 Retail Sales of Eggs: % Volume Growth 2014-2019
Table 19 Retail Sales of Eggs: Value 2014-2019
Table 20 Retail Sales of Eggs: % Value Growth 2014-2019
Table 21 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 22 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2014-2019
Table 23 Forecast Total Sales of Eggs: Total Volume 2019-2024
Table 24 Forecast Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 25 Forecast Retail Sales of Eggs: Volume 2019-2024
Table 26 Forecast Retail Sales of Eggs: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Eggs: Value 2019-2024
Table 28 Forecast Retail Sales of Eggs: % Value Growth 2019-2024
Fish and Seafood in South Africa
HEADLINES
PROSPECTS
WWF-SASSI strengthen its central role to limit overfishing
Health and wellness and sustainability will influence fish and seafood outlook
Demand continues to be determined largely by price positioning and availability
Summary 3 Major Processors of Fish and Seafood 2019CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2014-2019Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2014-2019
Table 31 Retail Sales of Fish and Seafood by Category: Volume 2014-2019
Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2014-2019
Table 33 Retail Sales of Fish and Seafood by Category: Value 2014-2019
Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2014-2019
Table 35 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2014-2019
Table 36 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 37 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 38 Forecast Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 39 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 40 Forecast Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 41 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Fruits in South Africa
HEADLINES
PROSPECTS
Some positive signals in fruits but local producers still struggling
The health and wellness trend continues to drive the growth of fruits
Export sales of stone fruit decreased in 2019
Summary 4 Major Processors of Fruits 2019CATEGORY DATA
Table 42 Total Sales of Fruits by Category: Total Volume 2014-2019Table 43 Total Sales of Fruits by Category: % Total Volume Growth 2014-2019
Table 44 Retail Sales of Fruits by Category: Volume 2014-2019
Table 45 Retail Sales of Fruits by Category: % Volume Growth 2014-2019
Table 46 Retail Sales of Fruits by Category: Value 2014-2019
Table 47 Retail Sales of Fruits by Category: % Value Growth 2014-2019
Table 48 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 49 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2014-2019
Table 50 Forecast Total Sales of Fruits by Category: Total Volume 2019-2024
Table 51 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 52 Forecast Retail Sales of Fruits by Category: Volume 2019-2024
Table 53 Forecast Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 54 Forecast Retail Sales of Fruits by Category: Value 2019-2024
Table 55 Forecast Retail Sales of Fruits by Category: % Value Growth 2019-2024
Meat in South Africa
HEADLINES
PROSPECTS
Imported poultry poses a serious threat to local farmers
Weakened economy and adverse climate conditions effect red meat sales
A challenging economic outlook will favour cheaper meat such as pork and poultry
Summary 5 Major Processors of Meat 2019CATEGORY DATA
Table 56 Total Sales of Meat by Category: Total Volume 2014-2019Table 57 Total Sales of Meat by Category: % Total Volume Growth 2014-2019
Table 58 Retail Sales of Meat by Category: Volume 2014-2019
Table 59 Retail Sales of Meat by Category: % Volume Growth 2014-2019
Table 60 Retail Sales of Meat by Category: Value 2014-2019
Table 61 Retail Sales of Meat by Category: % Value Growth 2014-2019
Table 62 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 63 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2014-2019
Table 64 Forecast Sales of Meat by Category: Total Volume 2019-2024
Table 65 Forecast Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 66 Forecast Retail Sales of Meat by Category: Volume 2019-2024
Table 67 Forecast Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 68 Forecast Retail Sales of Meat by Category: Value 2019-2024
Table 69 Forecast Retail Sales of Meat by Category: % Value Growth 2019-2024
Nuts in South Africa
HEADLINES
PROSPECTS
Premium prices constrain demand for many nuts
Peanuts set to remain the largest nuts category
Macadamia is expected to play a critical role in the future of nuts
Summary 6 Major Processors of Nuts 2019CATEGORY DATA
Table 70 Total Sales of Nuts by Category: Total Volume 2014-2019Table 71 Total Sales of Nuts by Category: % Total Volume Growth 2014-2019
Table 72 Retail Sales of Nuts by Category: Volume 2014-2019
Table 73 Retail Sales of Nuts by Category: % Volume Growth 2014-2019
Table 74 Retail Sales of Nuts by Category: Value 2014-2019
Table 75 Retail Sales of Nuts by Category: % Value Growth 2014-2019
Table 76 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 77 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2014-2019
Table 78 Forecast Total Sales of Nuts by Category: Total Volume 2019-2024
Table 79 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 80 Forecast Retail Sales of Nuts by Category: Volume 2019-2024
Table 81 Forecast Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 82 Forecast Retail Sales of Nuts by Category: Value 2019-2024
Table 83 Forecast Retail Sales of Nuts by Category: % Value Growth 2019-2024
Pulses in South Africa
HEADLINES
PROSPECTS
Pulses benefit from low prices and healthy image
Plant-based diet trends results in growth in pulses
The availability of affordable processed pulses a threat to sales of fresh pulses
Summary 7 Major Processors of Pulses 2019CATEGORY DATA
Table 84 Total Sales of Pulses by Category: Total Volume 2014-2019Table 85 Total Sales of Pulses by Category: % Total Volume Growth 2014-2019
Table 86 Retail Sales of Pulses by Category: Volume 2014-2019
Table 87 Retail Sales of Pulses by Category: % Volume Growth 2014-2019
Table 88 Retail Sales of Pulses by Category: Value 2014-2019
Table 89 Retail Sales of Pulses by Category: % Value Growth 2014-2019
Table 90 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 91 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2014-2019
Table 92 Forecast Total Sales of Pulses by Category: Total Volume 2019-2024
Table 93 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 94 Forecast Retail Sales of Pulses by Category: Volume 2019-2024
Table 95 Forecast Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 96 Forecast Retail Sales of Pulses by Category: Value 2019-2024
Table 97 Forecast Retail Sales of Pulses by Category: % Value Growth 2019-2024
Starchy Roots in South Africa
HEADLINES
PROSPECTS
Potatoes witness significant price increase due to adverse weather in 2019
Potatoes’ producers looking to expand abroad
Healthy eating trends boost demand for other starchy roots, notably beetroot
Summary 8 Major Processors of Starchy Roots 2019CATEGORY DATA
Table 98 Total Sales of Starchy Roots by Category: Total Volume 2014-2019Table 99 Total Sales of Starchy Roots by Category: % Total Volume Growth 2014-2019
Table 100 Retail Sales of Starchy Roots by Category: Volume 2014-2019
Table 101 Retail Sales of Starchy Roots by Category: % Volume Growth 2014-2019
Table 102 Retail Sales of Starchy Roots by Category: Value 2014-2019
Table 103 Retail Sales of Starchy Roots by Category: % Value Growth 2014-2019
Table 104 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 105 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2014-2019
Table 106 Forecast Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 107 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 108 Forecast Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 109 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 110 Forecast Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 111 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Sugar and Sweeteners in South Africa
HEADLINES
PROSPECTS
Price fluctuations could impact local production and prices
Sugar tax regime is expected to shape the future of the industry
Global surplus is impacting the wellbeing of local producers
Summary 9 Major Processors of Sugar and Sweeteners 2019CATEGORY DATA
Table 112 Total Sales of Sugar and Sweeteners: Total Volume 2014-2019Table 113 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2014-2019
Table 114 Retail Sales of Sugar and Sweeteners: Volume 2014-2019
Table 115 Retail Sales of Sugar and Sweeteners: % Volume Growth 2014-2019
Table 116 Retail Sales of Sugar and Sweeteners: Value 2014-2019
Table 117 Retail Sales of Sugar and Sweeteners: % Value Growth 2014-2019
Table 118 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2014-2019
Table 119 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
Table 120 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
Table 121 Forecast Retail Sales of Sugar and Sweeteners: Volume 2019-2024
Table 122 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
Table 123 Forecast Retail Sales of Sugar and Sweeteners: Value 2019-2024
Table 124 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
Vegetables in South Africa
HEADLINES
PROSPECTS
Pick n Pay launches “nude” fruit and vegetables wall in 2019
Retailers offer cheaper options catering to consumers’ needs
Health and convenience remain the biggest influences over sales of fresh vegetables
Summary 10 Major Processors of Vegetables 2019CATEGORY DATA
Table 125 Total Sales of Vegetables by Category: Total Volume 2014-2019Table 126 Total Sales of Vegetables by Category: % Total Volume Growth 2014-2019
Table 127 Retail Sales of Vegetables by Category: Volume 2014-2019
Table 128 Retail Sales of Vegetables by Category: % Volume Growth 2014-2019
Table 129 Retail Sales of Vegetables by Category: Value 2014-2019
Table 130 Retail Sales of Vegetables by Category: % Value Growth 2014-2019
Table 131 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 132 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2014-2019
Table 133 Forecast Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 134 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 135 Forecast Retail Sales of Vegetables by Category: Volume 2019-2024
Table 136 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 137 Forecast Retail Sales of Vegetables by Category: Value 2019-2024
Table 138 Forecast Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Feb 2020
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Feb 2020
- Fresh Food in France | Feb 2020
- Fresh Food in Germany | Feb 2020
- Fresh Food in India | Feb 2020
- Fresh Food in Italy | Feb 2020
- Fresh Food in Japan | Feb 2020
- Fresh Food in Mexico | Feb 2020
- Fresh Food in Morocco | Feb 2020
- Fresh Food in Russia | Feb 2020
- Fresh Food in Spain | Feb 2020
- Fresh Food in Thailand | Feb 2020
- Fresh Food in the United Arab Emirates | Feb 2020
- Fresh Food in the United Kingdom | Feb 2020
- Fresh Food in the US | Feb 2020
- Fresh Food in Vietnam | Feb 2020
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Feb 2020
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Feb 2020
- Fresh Food in France | Feb 2020
- Fresh Food in Germany | Feb 2020
- Fresh Food in India | Feb 2020
- Fresh Food in Italy | Feb 2020
- Fresh Food in Japan | Feb 2020
- Fresh Food in Mexico | Feb 2020
- Fresh Food in Morocco | Feb 2020
- Fresh Food in Russia | Feb 2020
- Fresh Food in Spain | Feb 2020
- Fresh Food in Thailand | Feb 2020
- Fresh Food in the United Arab Emirates | Feb 2020
- Fresh Food in the United Kingdom | Feb 2020
- Fresh Food in the US | Feb 2020
- Fresh Food in Vietnam | Feb 2020
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008