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Country Report
Fresh Food in
Fresh Food in South Africa
Feb 2021
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Executive Summary
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COVID-19 impact on fresh food
Total volume sales of fresh food rose significantly in the South African market in 2020. Growth was driven by a dramatic increase in sales through retail channels supported by a rise in at-home consumption due to home seclusion and an increase in the number of people working and studying remotely.
COVID-19 country impact
The initial hard lockdown spanned 26 March to 30 April. During this time, borders were closed to tourists but not for the distribution of goods, while inter-provincial travel was banned, and domestic and international tourist flights ceased.
Retailing shift
While the supply chain was subject to strict health protocols, there was no significant disruption to the supply of fresh food during 2020, with fresh produce remaining widely available. There was a notable surge in demand through e-commerce, from a low base, as consumers appreciated both the convenience and reduced risk of viral transmission provided by online shopping.
What next for fresh food?
The South African market is expected to see a significant decline in total fresh food volume sales in 2021, as the immediate threat from COVID-19 diminishes and lifestyles return to some kind of normality. Fresh food is expected to see steady total volume growth for the rest of the forecast period, though demand will continue to be influenced by the challenging economic climate resulting from the pandemic and measures introduced to limit the spread of COVID-19.
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Overview
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in South Africa market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in South Africa?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Request more informationTable of Contents
Fresh Food in South Africa
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020
Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020
Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMeat in South Africa
KEY DATA FINDINGS
2020 IMPACT
Chicken sees strong demand from budget-conscious consumers
Bulk buying popular
RECOVERY AND OPPORTUNITIES
Chicken expected to see significant increase in price
Strong retail sales despite recovery of foodservice channels
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020
Table 17 Retail Sales of Meat by Category: Volume 2015-2020
Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020
Table 19 Retail Sales of Meat by Category: Value 2015-2020
Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020
Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020
Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025
Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025
Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025
Fish and Seafood in South Africa
KEY DATA FINDINGS
2020 IMPACT
Foodservice sales hit hard by COVID-19 crisis
Significant decline in local production
RECOVERY AND OPPORTUNITIES
Price increases set to undermine demand
Slow recovery for crustaceans, and molluscs and cephalopods
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020
Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020
Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020
Table 33 Retail Sales of Fish and Seafood by Category: Value 2015-2020
Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020
Table 35 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020
Table 36 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 37 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 38 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 39 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 40 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 41 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Pulses in South Africa
KEY DATA FINDINGS
2020 IMPACT
Pulses benefit from being seen as an affordable source of protein
Competition from canned pulses
RECOVERY AND OPPORTUNITIES
Affordability and versatility expected to remain important demand factors in the forecast period
Reduced meat consumption presents opportunities
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 42 Total Sales of Pulses by Category: Total Volume 2015-2020Table 43 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020
Table 44 Retail Sales of Pulses by Category: Volume 2015-2020
Table 45 Retail Sales of Pulses by Category: % Volume Growth 2015-2020
Table 46 Retail Sales of Pulses by Category: Value 2015-2020
Table 47 Retail Sales of Pulses by Category: % Value Growth 2015-2020
Table 48 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 49 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020
Table 50 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025
Table 51 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 52 Forecast Retail Sales of Pulses by Category: Volume 2020-2025
Table 53 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 54 Forecast Retail Sales of Pulses by Category: Value 2020-2025
Table 55 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025
Vegetables in South Africa
KEY DATA FINDINGS
2020 IMPACT
Strong rise in retail demand
Consumers look to vegetables to boost immunity
RECOVERY AND OPPORTUNITIES
Budget-conscious environment expected to see continued strong demand through retail
Revival of interest in reducing plastic waste
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 56 Total Sales of Vegetables by Category: Total Volume 2015-2020Table 57 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020
Table 58 Retail Sales of Vegetables by Category: Volume 2015-2020
Table 59 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020
Table 60 Retail Sales of Vegetables by Category: Value 2015-2020
Table 61 Retail Sales of Vegetables by Category: % Value Growth 2015-2020
Table 62 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 63 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020
Table 64 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 65 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 66 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025
Table 67 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 68 Forecast Retail Sales of Vegetables by Category: Value 2020-2025
Table 69 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Starchy Roots in South Africa
KEY DATA FINDINGS
2020 IMPACT
Strong rise in demand through retail
Consumers stock up on potatoes ahead of lockdown
RECOVERY AND OPPORTUNITIES
Foodservice channels set to return to growth
Continued demand for starchy roots in vegetable combos
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 70 Total Sales of Starchy Roots by Category: Total Volume 2015-2020Table 71 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020
Table 72 Retail Sales of Starchy Roots by Category: Volume 2015-2020
Table 73 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020
Table 74 Retail Sales of Starchy Roots by Category: Value 2015-2020
Table 75 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020
Table 76 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 77 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020
Table 78 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 79 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 80 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 81 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 82 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 83 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Fruits in South Africa
KEY DATA FINDINGS
2020 IMPACT
Association with healthy immune systems boosts demand for fresh fruits
Pineapple and cranberries/blueberries categories see dynamic growth
RECOVERY AND OPPORTUNITIES
Health and wellness trend to support growth
Focus on affordability
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 84 Total Sales of Fruits by Category: Total Volume 2015-2020Table 85 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020
Table 86 Retail Sales of Fruits by Category: Volume 2015-2020
Table 87 Retail Sales of Fruits by Category: % Volume Growth 2015-2020
Table 88 Retail Sales of Fruits by Category: Value 2015-2020
Table 89 Retail Sales of Fruits by Category: % Value Growth 2015-2020
Table 90 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 91 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020
Table 92 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025
Table 93 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 94 Forecast Retail Sales of Fruits by Category: Volume 2020-2025
Table 95 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 96 Forecast Retail Sales of Fruits by Category: Value 2020-2025
Table 97 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025
Nuts in South Africa
KEY DATA FINDINGS
2020 IMPACT
High unit prices undermine demand for nuts in budget-conscious environment
Dramatic decline in foodservice sales
RECOVERY AND OPPORTUNITIES
Challenging economic climate to narrow the consumer base
Increased local production has potential to provide more affordable nuts
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 98 Total Sales of Nuts by Category: Total Volume 2015-2020Table 99 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020
Table 100 Retail Sales of Nuts by Category: Volume 2015-2020
Table 101 Retail Sales of Nuts by Category: % Volume Growth 2015-2020
Table 102 Retail Sales of Nuts by Category: Value 2015-2020
Table 103 Retail Sales of Nuts by Category: % Value Growth 2015-2020
Table 104 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 105 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020
Table 106 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025
Table 107 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 108 Forecast Retail Sales of Nuts by Category: Volume 2020-2025
Table 109 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 110 Forecast Retail Sales of Nuts by Category: Value 2020-2025
Table 111 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025
Eggs in South Africa
KEY DATA FINDINGS
2020 IMPACT
Eggs benefits from increase in home cooking
Retailers reduce promotional activity in eggs
RECOVERY AND OPPORTUNITIES
Eggs to remain affordable despite price increases
Economic climate to constrain foodservice recovery
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 112 Total Sales of Eggs: Total Volume 2015-2020Table 113 Total Sales of Eggs: % Total Volume Growth 2015-2020
Table 114 Retail Sales of Eggs: Volume 2015-2020
Table 115 Retail Sales of Eggs: % Volume Growth 2015-2020
Table 116 Retail Sales of Eggs: Value 2015-2020
Table 117 Retail Sales of Eggs: % Value Growth 2015-2020
Table 118 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 119 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020
Table 120 Forecast Total Sales of Eggs: Total Volume 2020-2025
Table 121 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 122 Forecast Retail Sales of Eggs: Volume 2020-2025
Table 123 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025
Table 124 Forecast Retail Sales of Eggs: Value 2020-2025
Table 125 Forecast Retail Sales of Eggs: % Value Growth 2020-2025
Sugar and Sweeteners in South Africa
KEY DATA FINDINGS
2020 IMPACT
Increase in home baking and home brewing drives growing demand for sugar
South African Government seeks to protect local production
RECOVERY AND OPPORTUNITIES
Unpromising outlook in retail
Sugar to suffer from increasingly unhealthy image
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 126 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020Table 127 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020
Table 128 Retail Sales of Sugar and Sweeteners: Volume 2015-2020
Table 129 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020
Table 130 Retail Sales of Sugar and Sweeteners: Value 2015-2020
Table 131 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020
Table 132 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020
Table 133 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 134 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 135 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 136 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 137 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 138 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Jan 2021
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Jan 2021
- Fresh Food in France | Jan 2021
- Fresh Food in Germany | Jan 2021
- Fresh Food in India | Jan 2021
- Fresh Food in Italy | Jan 2021
- Fresh Food in Japan | Jan 2021
- Fresh Food in Mexico | Jan 2021
- Fresh Food in Morocco | Jan 2021
- Fresh Food in Russia | Jan 2021
- Fresh Food in Spain | Jan 2021
- Fresh Food in Thailand | Jan 2021
- Fresh Food in the United Arab Emirates | Jan 2021
- Fresh Food in the United Kingdom | Jan 2021
- Fresh Food in the US | Jan 2021
- Fresh Food in Vietnam | Jan 2021
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Digital Traceability: A Future of Transparency in Food Sourcing | Sep 2020
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Jan 2021
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Jan 2021
- Fresh Food in France | Jan 2021
- Fresh Food in Germany | Jan 2021
- Fresh Food in India | Jan 2021
- Fresh Food in Italy | Jan 2021
- Fresh Food in Japan | Jan 2021
- Fresh Food in Mexico | Jan 2021
- Fresh Food in Morocco | Jan 2021
- Fresh Food in Russia | Jan 2021
- Fresh Food in Spain | Jan 2021
- Fresh Food in Thailand | Jan 2021
- Fresh Food in the United Arab Emirates | Jan 2021
- Fresh Food in the United Kingdom | Jan 2021
- Fresh Food in the US | Jan 2021
- Fresh Food in Vietnam | Jan 2021
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Digital Traceability: A Future of Transparency in Food Sourcing | Sep 2020
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008