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Learn moreFeb 2021
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Total volume sales of fresh food rose significantly in the South African market in 2020. Growth was driven by a dramatic increase in sales through retail channels supported by a rise in at-home consumption due to home seclusion and an increase in the number of people working and studying remotely.
The initial hard lockdown spanned 26 March to 30 April. During this time, borders were closed to tourists but not for the distribution of goods, while inter-provincial travel was banned, and domestic and international tourist flights ceased.
While the supply chain was subject to strict health protocols, there was no significant disruption to the supply of fresh food during 2020, with fresh produce remaining widely available. There was a notable surge in demand through e-commerce, from a low base, as consumers appreciated both the convenience and reduced risk of viral transmission provided by online shopping.
The South African market is expected to see a significant decline in total fresh food volume sales in 2021, as the immediate threat from COVID-19 diminishes and lifestyles return to some kind of normality. Fresh food is expected to see steady total volume growth for the rest of the forecast period, though demand will continue to be influenced by the challenging economic climate resulting from the pandemic and measures introduced to limit the spread of COVID-19.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in South Africa market research report includes:
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This industry report originates from Passport, our Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.