Fresh Food in Japan

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Japan?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in Japan

EXECUTIVE SUMMARY

COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Meat in Japan

KEY DATA FINDINGS

2020 IMPACT

Imported products through trade agreements spoil in transit
Premium meats suffer from the closure of foodservice

RECOVERY AND OPPORTUNITIES

Return of foodservice and focus on health shape category sales
After initial spike in 2021 sales set to slow as incomes decline
Summary 2 Major Processors of Meat 2020

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 22 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 24 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025

Fish and Seafood in Japan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts home cooking temporarily reversing previous trend for convenience
Rising prices due to fewer catches and lower fish stocks

RECOVERY AND OPPORTUNITIES

Slowdown after initial growth spikes in 2021 and 2022 as the category returns to post-pandemic performance
While rising prices dampen demand, government programmes endeavour to boost consumption
Summary 3 Major Processors of Fish and Seafood 2020

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 30 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: Value 2015-2020 Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020 Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025

Pulses in Japan

KEY DATA FINDINGS

2020 IMPACT

Slowdown in beans as pandemic halts recovery from poor harvests in 2018
Other pulses suffers from the closure of foodservice, home seclusion and reduced demand for international cuisine

RECOVERY AND OPPORTUNITIES

Rising demand for pulses that support healthy ageing among Japan’s ageing population
Growing health consciousness supports pulses, though mainly in the packaged format
Summary 4 Major Processors of Pulses 2020

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 43 Retail Sales of Pulses by Category: Volume 2015-2020 Table 44 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Value 2015-2020 Table 46 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 47 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 48 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 49 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 50 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 51 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025

Vegetables in Japan

KEY DATA FINDINGS

2020 IMPACT

In addition to demographic shifts and rising demand for convenience vegetables struggles from weather issues and higher prices during the pandemic
Growing retail sales of vegetables stimulated by more time at home and government campaigns

RECOVERY AND OPPORTUNITIES

Consumers adapt to the “new normal” in foodservice and growth in e-commerce boost vegetables sales
Category benefits from positive drivers such as rising health consciousness, working from home and the ageing population
Summary 5 Major Processors of Vegetables 2020

CATEGORY DATA

Table 55 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 56 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 57 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 58 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 59 Retail Sales of Vegetables by Category: Value 2015-2020 Table 60 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 61 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 62 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 63 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 64 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 65 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 66 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 67 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 68 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025

Starchy Roots in Japan

KEY DATA FINDINGS

2020 IMPACT

The onset of COVID-19 comes on the back of poor potato harvest and declining demand
Sweet potatoes embraced for their nutritional content during the pandemic as consumers endeavour to boost immunity

RECOVERY AND OPPORTUNITIES

Strong rebound for foodservice and institutional sales in 2021 and 2022 though overall decline across all channels likely for the remainder of the forecast period
Industry collaborations seek to better control the supply chain in the wake of a poor harvest and the pandemic
Summary 6 Major Processors of Starchy Roots 2020

CATEGORY DATA

Table 69 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 70 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 71 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 72 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 74 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 75 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 76 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 77 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 78 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 79 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 80 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 81 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 82 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025

Fruits in Japan

KEY DATA FINDINGS

2020 IMPACT

Falling demand for fruit rekindled in retail channel in 2020 since the onset of COVID-19
Fears over virus transmission from unpackaged fresh fruits leads to preference for packaged options
Government looks to help consumers reach recommended daily intake of fruits

RECOVERY AND OPPORTUNITIES

After initial rebound, sales set to contract and revert to review period consumption patterns
Banana and strawberries remain popular, thanks to their convenience and taste credentials
Summary 7 Major Processors of Fruits 2020

CATEGORY DATA

Table 83 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 84 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 85 Retail Sales of Fruits by Category: Volume 2015-2020 Table 86 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 87 Retail Sales of Fruits by Category: Value 2015-2020 Table 88 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 89 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 90 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 91 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 92 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 93 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 94 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 95 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 96 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025

Nuts in Japan

KEY DATA FINDINGS

2020 IMPACT

Chestnuts and peanuts (groundnuts) remain popular, though sales of all nuts contract due to the pandemic
Pandemic further stimulates interest in the health and wellness trend

RECOVERY AND OPPORTUNITIES

After initial rebound, growth returns to pre-pandemic levels
Growth in healthy living and accessible pricing through new trade agreements should keep category in positive growth territory
Summary 8 Major Processors of Nuts 2020

CATEGORY DATA

Table 97 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 98 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 99 Retail Sales of Nuts by Category: Volume 2015-2020 Table 100 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 101 Retail Sales of Nuts by Category: Value 2015-2020 Table 102 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 103 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 104 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 105 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 106 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 107 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 108 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 109 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 110 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025

Eggs in Japan

KEY DATA FINDINGS

2020 IMPACT

Decimation in sales via foodservice and institutional leads to overall total volume decline
Positive growth in retailing limited by severe price fluctuations

RECOVERY AND OPPORTUNITIES

Strong category recovery expected especially as more foodservice players focus on eggs
Appetite for free-range eggs remains limited
Summary 9 Major Processors of Eggs 2020

CATEGORY DATA

Table 111 Total Sales of Eggs: Total Volume 2015-2020 Table 112 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 113 Retail Sales of Eggs: Volume 2015-2020 Table 114 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 115 Retail Sales of Eggs: Value 2015-2020 Table 116 Retail Sales of Eggs: % Value Growth 2015-2020 Table 117 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 118 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 119 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 120 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 121 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 122 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 123 Forecast Retail Sales of Eggs: Value 2020-2025 Table 124 Forecast Retail Sales of Eggs: % Value Growth 2020-2025

Sugar and Sweeteners in Japan

KEY DATA FINDINGS

2020 IMPACT

Contracting demand due to closure of foodservice and reduction in imports from Australia
Consumers go natural in search of healthier options

RECOVERY AND OPPORTUNITIES

After a strong rebound for foodservice, sales growth slows considerably
Trade agreements stabilise supply, while demand rises for sustainably sourced sugar and sugar for use in renewable energy
Summary 10 Major Processors of Sugar and Sweeteners 2020

CATEGORY DATA

Table 125 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 126 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 127 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 128 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 129 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 130 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 131 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 132 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 133 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 134 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 135 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 136 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
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This report originates from Passport, our Fresh Food research and analysis database.

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