Fresh Food in China

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in China?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in China

EXECUTIVE SUMMARY

COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Meat in China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has limited impact on overall meat sales as the category recovers slightly from African Swine Fever in 2019
Temporary uplift for retail due to closure of foodservice and institutional channels

RECOVERY AND OPPORTUNITIES

Growth in retail consumption gathers momentum due to enduring home cooking trend
Pork loses share to poultry and beef and veal
Summary 2 Major Processors of Meat 2020

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025

Fish and Seafood in China

KEY DATA FINDINGS

2020 IMPACT

Category experiences negative impact from COVID-19 as retailers unable to make up significant losses from foodservice
Average unit price declines in 2020 due to oversupply created by the closure of foodservice and institutional and reduction in exports

RECOVERY AND OPPORTUNITIES

Strong rebound in 2021 though growth set to return to pre-pandemic levels from 2022
Foodservice gains share once pandemic comes under control around the world
Summary 3 Major Processors of Fish and Seafood 2020

CATEGORY DATA

Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 33 Retail Sales of Fish and Seafood by Category: Value 2015-2020 Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020 Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025

Pulses in China

KEY DATA FINDINGS

2020 IMPACT

Seismic shift in consumption habits due to COVID-19 as foodservice closes
Healthy image of pulses generates consumption as consumers endeavour to ward off the virus

RECOVERY AND OPPORTUNITIES

Foodservice recovers leading to decline in retail as category slowly returns to pre-pandemic patterns
Beans gains share though local farmers seek government support to plant mung beans
Summary 4 Major Processors of Pulses 2020

CATEGORY DATA

Table 43 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 44 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Volume 2015-2020 Table 46 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 47 Retail Sales of Pulses by Category: Value 2015-2020 Table 48 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 49 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 50 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 51 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 52 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 54 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 56 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025

Vegetables in China

KEY DATA FINDINGS

2020 IMPACT

Contraction in total volume sales in 2020 as COVID-19 disrupts the supply chain leading to product shortages
Growth for e-commerce boosted by lockdown and home seclusion

RECOVERY AND OPPORTUNITIES

Return to stable production and supply chain enables consumption to recover, with consumers once again eager to experiment with new varieties
COVID-19 stimulates demand for improved hygiene standards
Summary 5 Major Processors of Vegetables 2020

CATEGORY DATA

Table 57 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 58 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 59 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 60 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 61 Retail Sales of Vegetables by Category: Value 2015-2020 Table 62 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 63 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 64 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 65 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 66 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 67 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 68 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 69 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 70 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025

Starchy Roots in China

KEY DATA FINDINGS

2020 IMPACT

Despite consumer stockpiling, total volume sales contract due to closure of foodservice and institutional channels
Lockdown poses distribution challenges, with livestreaming events helping impoverished farmers

RECOVERY AND OPPORTUNITIES

Potatoes experiences longer term oversupply issues
Rising demand for purple yams due to their health benefits
Summary 6 Major Processors of Starchy Roots 2020

CATEGORY DATA

Table 71 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 72 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 74 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 75 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 76 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 77 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 78 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 79 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 80 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 81 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 82 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 83 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 84 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025

Fruits in China

KEY DATA FINDINGS

2020 IMPACT

Foodservice, institutional, retail and total volume sales of fruits all contract during 2020
Cherries suffers from border closures creating transportation issues
China’s high demand for fresh fruits stimulates growth in imports of more exotic variants

RECOVERY AND OPPORTUNITIES

Fruits consumption recovers in the wake of the pandemic leading to recovery of imports and domestic production
Expansion of tropical fruits
Summary 7 Major Processors of Fruits 2020

CATEGORY DATA

Table 85 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 86 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 87 Retail Sales of Fruits by Category: Volume 2015-2020 Table 88 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 89 Retail Sales of Fruits by Category: Value 2015-2020 Table 90 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 91 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 92 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 93 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 94 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 95 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 96 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 97 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 98 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025

Nuts in China

KEY DATA FINDINGS

2020 IMPACT

Contraction in total volume sales of nuts as sales decline due to lockdown
Growth in peanuts imports as COVID-19 hampers production

RECOVERY AND OPPORTUNITIES

Growing awareness of nuts supports steady forecast period growth, though unpackaged nuts experiences greater competition from packaged alternatives
Domestic production on the rise
Summary 8 Major Processors of Nuts 2020

CATEGORY DATA

Table 99 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 100 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 101 Retail Sales of Nuts by Category: Volume 2015-2020 Table 102 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 103 Retail Sales of Nuts by Category: Value 2015-2020 Table 104 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 105 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 106 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 107 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 108 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 109 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 110 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 111 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 112 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025

Eggs in China

KEY DATA FINDINGS

2020 IMPACT

Lower volume growth in 2020 as COVID-19 creates logistical problems
Strong uplift in retail cannot mitigate losses via foodservice and institutional channels

RECOVERY AND OPPORTUNITIES

Potential longer-term changes in distribution channels as new habits formed during the pandemic stick
Ongoing exploration of e-commerce and continuation of poverty alleviation projects despite glut in supply
Summary 9 Major Processors of Eggs 2020

CATEGORY DATA

Table 113 Total Sales of Eggs: Total Volume 2015-2020 Table 114 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 115 Retail Sales of Eggs: Volume 2015-2020 Table 116 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 117 Retail Sales of Eggs: Value 2015-2020 Table 118 Retail Sales of Eggs: % Value Growth 2015-2020 Table 119 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 120 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 121 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 122 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 123 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 124 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 125 Forecast Retail Sales of Eggs: Value 2020-2025 Table 126 Forecast Retail Sales of Eggs: % Value Growth 2020-2025

Sugar and Sweeteners in China

KEY DATA FINDINGS

2020 IMPACT

Sugar and sweeteners contracts as retail cannot compensate for losses via other channels
Growth in retail stimulated by increased trend in home cooking

RECOVERY AND OPPORTUNITIES

Category rebound in 2021 and 2022 followed by a levelling off towards the end of the forecast period
Growing health consciousness stimulates slowdown in all channels
Summary 10 Major Processors of Sugar and Sweeteners 2020

CATEGORY DATA

Table 127 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 128 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 129 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 130 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 131 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 132 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 133 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 134 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 135 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 136 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 138 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 139 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
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This report originates from Passport, our Fresh Food research and analysis database.

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