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Country Report
Fresh Food in
Fresh Food in China
Jan 2021
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COVID-19 impact on fresh food
Fresh food experienced a decline in total volume sales in 2020 due to the closure of foodservice outlets and the even longer-term shut down of the institutional channel, especially schools. The category was also affected by bans on social gatherings during the traditional Chinese New Year which was largely cancelled.
COVID-19 country impact
There was a strict lockdown in Hubei province in China from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14 days quarantine required for those moving between provinces.
Retailing shift
E-commerce enjoyed a strong uplift due to the onset of COVID-19 in 2020. During lockdown, many consumers ordered fresh food delivery on mobile applications, such as Hema and Dingdong Maicai.
What next for fresh food?
Demand for fresh food is set to remain strong in China, with these products being everyday essentials in the traditional diet. Moreover, the growing focus on healthy eating will also ensure steady growth in categories such as nuts, fruits and vegetables.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in China?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
Why buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.
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Fresh Food in China
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020
Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020
Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMeat in China
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has limited impact on overall meat sales as the category recovers slightly from African Swine Fever in 2019
Temporary uplift for retail due to closure of foodservice and institutional channels
RECOVERY AND OPPORTUNITIES
Growth in retail consumption gathers momentum due to enduring home cooking trend
Pork loses share to poultry and beef and veal
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020
Table 17 Retail Sales of Meat by Category: Volume 2015-2020
Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020
Table 19 Retail Sales of Meat by Category: Value 2015-2020
Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020
Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020
Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025
Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025
Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025
Fish and Seafood in China
KEY DATA FINDINGS
2020 IMPACT
Category experiences negative impact from COVID-19 as retailers unable to make up significant losses from foodservice
Average unit price declines in 2020 due to oversupply created by the closure of foodservice and institutional and reduction in exports
RECOVERY AND OPPORTUNITIES
Strong rebound in 2021 though growth set to return to pre-pandemic levels from 2022
Foodservice gains share once pandemic comes under control around the world
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020
Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020
Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020
Table 33 Retail Sales of Fish and Seafood by Category: Value 2015-2020
Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020
Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020
Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Pulses in China
KEY DATA FINDINGS
2020 IMPACT
Seismic shift in consumption habits due to COVID-19 as foodservice closes
Healthy image of pulses generates consumption as consumers endeavour to ward off the virus
RECOVERY AND OPPORTUNITIES
Foodservice recovers leading to decline in retail as category slowly returns to pre-pandemic patterns
Beans gains share though local farmers seek government support to plant mung beans
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 43 Total Sales of Pulses by Category: Total Volume 2015-2020Table 44 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020
Table 45 Retail Sales of Pulses by Category: Volume 2015-2020
Table 46 Retail Sales of Pulses by Category: % Volume Growth 2015-2020
Table 47 Retail Sales of Pulses by Category: Value 2015-2020
Table 48 Retail Sales of Pulses by Category: % Value Growth 2015-2020
Table 49 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 50 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020
Table 51 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025
Table 52 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 53 Forecast Retail Sales of Pulses by Category: Volume 2020-2025
Table 54 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 55 Forecast Retail Sales of Pulses by Category: Value 2020-2025
Table 56 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025
Vegetables in China
KEY DATA FINDINGS
2020 IMPACT
Contraction in total volume sales in 2020 as COVID-19 disrupts the supply chain leading to product shortages
Growth for e-commerce boosted by lockdown and home seclusion
RECOVERY AND OPPORTUNITIES
Return to stable production and supply chain enables consumption to recover, with consumers once again eager to experiment with new varieties
COVID-19 stimulates demand for improved hygiene standards
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 57 Total Sales of Vegetables by Category: Total Volume 2015-2020Table 58 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020
Table 59 Retail Sales of Vegetables by Category: Volume 2015-2020
Table 60 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020
Table 61 Retail Sales of Vegetables by Category: Value 2015-2020
Table 62 Retail Sales of Vegetables by Category: % Value Growth 2015-2020
Table 63 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 64 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020
Table 65 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 66 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 67 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025
Table 68 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 69 Forecast Retail Sales of Vegetables by Category: Value 2020-2025
Table 70 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Starchy Roots in China
KEY DATA FINDINGS
2020 IMPACT
Despite consumer stockpiling, total volume sales contract due to closure of foodservice and institutional channels
Lockdown poses distribution challenges, with livestreaming events helping impoverished farmers
RECOVERY AND OPPORTUNITIES
Potatoes experiences longer term oversupply issues
Rising demand for purple yams due to their health benefits
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 71 Total Sales of Starchy Roots by Category: Total Volume 2015-2020Table 72 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020
Table 73 Retail Sales of Starchy Roots by Category: Volume 2015-2020
Table 74 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020
Table 75 Retail Sales of Starchy Roots by Category: Value 2015-2020
Table 76 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020
Table 77 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 78 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020
Table 79 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 80 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 81 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 82 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 83 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 84 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Fruits in China
KEY DATA FINDINGS
2020 IMPACT
Foodservice, institutional, retail and total volume sales of fruits all contract during 2020
Cherries suffers from border closures creating transportation issues
China’s high demand for fresh fruits stimulates growth in imports of more exotic variants
RECOVERY AND OPPORTUNITIES
Fruits consumption recovers in the wake of the pandemic leading to recovery of imports and domestic production
Expansion of tropical fruits
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 85 Total Sales of Fruits by Category: Total Volume 2015-2020Table 86 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020
Table 87 Retail Sales of Fruits by Category: Volume 2015-2020
Table 88 Retail Sales of Fruits by Category: % Volume Growth 2015-2020
Table 89 Retail Sales of Fruits by Category: Value 2015-2020
Table 90 Retail Sales of Fruits by Category: % Value Growth 2015-2020
Table 91 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 92 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020
Table 93 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025
Table 94 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 95 Forecast Retail Sales of Fruits by Category: Volume 2020-2025
Table 96 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 97 Forecast Retail Sales of Fruits by Category: Value 2020-2025
Table 98 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025
Nuts in China
KEY DATA FINDINGS
2020 IMPACT
Contraction in total volume sales of nuts as sales decline due to lockdown
Growth in peanuts imports as COVID-19 hampers production
RECOVERY AND OPPORTUNITIES
Growing awareness of nuts supports steady forecast period growth, though unpackaged nuts experiences greater competition from packaged alternatives
Domestic production on the rise
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 99 Total Sales of Nuts by Category: Total Volume 2015-2020Table 100 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020
Table 101 Retail Sales of Nuts by Category: Volume 2015-2020
Table 102 Retail Sales of Nuts by Category: % Volume Growth 2015-2020
Table 103 Retail Sales of Nuts by Category: Value 2015-2020
Table 104 Retail Sales of Nuts by Category: % Value Growth 2015-2020
Table 105 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 106 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020
Table 107 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025
Table 108 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 109 Forecast Retail Sales of Nuts by Category: Volume 2020-2025
Table 110 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 111 Forecast Retail Sales of Nuts by Category: Value 2020-2025
Table 112 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025
Eggs in China
KEY DATA FINDINGS
2020 IMPACT
Lower volume growth in 2020 as COVID-19 creates logistical problems
Strong uplift in retail cannot mitigate losses via foodservice and institutional channels
RECOVERY AND OPPORTUNITIES
Potential longer-term changes in distribution channels as new habits formed during the pandemic stick
Ongoing exploration of e-commerce and continuation of poverty alleviation projects despite glut in supply
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 113 Total Sales of Eggs: Total Volume 2015-2020Table 114 Total Sales of Eggs: % Total Volume Growth 2015-2020
Table 115 Retail Sales of Eggs: Volume 2015-2020
Table 116 Retail Sales of Eggs: % Volume Growth 2015-2020
Table 117 Retail Sales of Eggs: Value 2015-2020
Table 118 Retail Sales of Eggs: % Value Growth 2015-2020
Table 119 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020
Table 120 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020
Table 121 Forecast Total Sales of Eggs: Total Volume 2020-2025
Table 122 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 123 Forecast Retail Sales of Eggs: Volume 2020-2025
Table 124 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025
Table 125 Forecast Retail Sales of Eggs: Value 2020-2025
Table 126 Forecast Retail Sales of Eggs: % Value Growth 2020-2025
Sugar and Sweeteners in China
KEY DATA FINDINGS
2020 IMPACT
Sugar and sweeteners contracts as retail cannot compensate for losses via other channels
Growth in retail stimulated by increased trend in home cooking
RECOVERY AND OPPORTUNITIES
Category rebound in 2021 and 2022 followed by a levelling off towards the end of the forecast period
Growing health consciousness stimulates slowdown in all channels
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 127 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020Table 128 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020
Table 129 Retail Sales of Sugar and Sweeteners: Volume 2015-2020
Table 130 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020
Table 131 Retail Sales of Sugar and Sweeteners: Value 2015-2020
Table 132 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020
Table 133 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020
Table 134 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 135 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 136 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 138 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 139 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Jan 2021
- Fresh Food in Brazil | Feb 2020
- Fresh Food in France | Jan 2021
- Fresh Food in Germany | Jan 2021
- Fresh Food in India | Jan 2021
- Fresh Food in Italy | Jan 2021
- Fresh Food in Japan | Jan 2021
- Fresh Food in Mexico | Jan 2021
- Fresh Food in Morocco | Jan 2021
- Fresh Food in Russia | Jan 2021
- Fresh Food in South Africa | Feb 2021
- Fresh Food in Spain | Jan 2021
- Fresh Food in Thailand | Jan 2021
- Fresh Food in the United Arab Emirates | Jan 2021
- Fresh Food in the United Kingdom | Jan 2021
- Fresh Food in the US | Jan 2021
- Fresh Food in Vietnam | Jan 2021
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Digital Traceability: A Future of Transparency in Food Sourcing | Sep 2020
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Jan 2021
- Fresh Food in Brazil | Feb 2020
- Fresh Food in France | Jan 2021
- Fresh Food in Germany | Jan 2021
- Fresh Food in India | Jan 2021
- Fresh Food in Italy | Jan 2021
- Fresh Food in Japan | Jan 2021
- Fresh Food in Mexico | Jan 2021
- Fresh Food in Morocco | Jan 2021
- Fresh Food in Russia | Jan 2021
- Fresh Food in South Africa | Feb 2021
- Fresh Food in Spain | Jan 2021
- Fresh Food in Thailand | Jan 2021
- Fresh Food in the United Arab Emirates | Jan 2021
- Fresh Food in the United Kingdom | Jan 2021
- Fresh Food in the US | Jan 2021
- Fresh Food in Vietnam | Jan 2021
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Digital Traceability: A Future of Transparency in Food Sourcing | Sep 2020
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008