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2017 saw a slightly higher total volume growth rate for fresh food, due to the recovery of production from the natural disaster in 2016. Consumers’ increasing demand for fresher and healthier food remained a major factor driving the sustainable growth of fresh food in 2017.
In order to optimise the structure of the industry, address overcapacity and reduce inventories, several policy guidelines have been issued by state departments. The supply-side structural reform had a substantial effect on production, covering the main fresh food categories.
Although grocery retailers still held the leading position in the retail distribution of fresh food in 2017, internet retailing registered explosive volume growth. On the one hand, thanks to improving cold chain logistics, not only shelf-stable fresh food, but also frozen and chilled food can be sold in good condition at reasonable prices via internet retailing.
Fresh food is anticipated to maintain stable total volume growth over the forecast period, thanks to the acceleration of premiumisation and further supply-side structural reform, according to the nation’s 13th Five-Year Plan. To cater to the growing demand for fresh food with better nutritional content, fish and seafood, fruits and nuts are projected to record the most dynamic total volume CAGRs over the forecast period.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fresh Food in China market research report includes:
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This industry report originates from Passport, our Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.