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Fresh Food in Spain
February 2022
Fresh food in 2021: The big picture
In 2020, fresh food turned to total volume growth, as although COVID-19 led to significant declines in foodservice and institutional sales, a channel switch was seen and retail sales soared, which more than made up for the declines in the other channels. Consumers ate at home more due to the pandemic, and stockpiling for fear of shortages also played its part in driving retail sales.
2021 key trends
The rising number of vegetarians and flexitarians in Spain continued to affect fresh food categories including meat, and fish and seafood. Although the trend was interrupted in 2020, when meat consumption returned to growth, the return to some semblance of normality brought back the downwards trend in 2021.
Retailing developments
The pandemic was a catalyst for innovation and accelerated the move towards online commerce and social media promotion across the food industry, including fresh food. Although in 2021 growth was more moderate than in the previous year, the share gained in 2020 was maintained, and even saw a slight rise.
What next for fresh food?
Total volume sales of fresh food are set to return to growth in the forecast period, with increases across all channels. However, foodservice is expected to see by far the strongest growth, as it was the hardest hit by COVID-19 in 2020, and has the most ground to make up.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Eggs
Fish and Seafood
Fruits
Meat
Nuts
Pulses
Starchy Roots
Sugar and Sweeteners
Vegetables
If you're in the Fresh Food industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Spain report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Fresh Food in Spain?
What is the impact of commodity price fluctuations on local production and consumption?
What are the key campaigns or legislation driving Fresh Food sales?
How are consumer attitudes towards fresh food evolving?
How significant is health and wellness in shaping consumer demand?
Where is future growth expected to be most dynamic?
Fresh Food in Spain
EXECUTIVE SUMMARY
Fresh food in 2021: The big picture
2021 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2016-2021Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2016-2021Table 3 Retail Sales of Fresh Food by Category: Volume 2016-2021Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2016-2021Table 5 Retail Sales of Fresh Food by Category: Value 2016-2021Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2016-2021Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2016-2021Table 8 Retail Distribution of Fresh Food by Format: % Volume 2016-2021Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2021-2026Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2021-2026Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2021-2026Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2021-2026Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2021-2026Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Meat in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for foodservice has a negative impact on retail sales
A move towards lower meat consumption once again
PROSPECTS AND OPPORTUNITIES
Stagnancy expected, and consolidation in poultry
Animal welfare is starting to take a higher priority
Summary 2 Major Processors of Meat 2021
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2016-2021Table 16 Total Sales of Meat by Category: % Total Volume Growth 2016-2021Table 17 Retail Sales of Meat by Category: Volume 2016-2021Table 18 Retail Sales of Meat by Category: % Volume Growth 2016-2021Table 19 Retail Sales of Meat by Category: Value 2016-2021Table 20 Retail Sales of Meat by Category: % Value Growth 2016-2021Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2016-2021Table 22 Forecast Sales of Meat by Category: Total Volume 2021-2026Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2021-2026Table 24 Forecast Retail Sales of Meat by Category: Volume 2021-2026Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2021-2026Table 26 Forecast Retail Sales of Meat by Category: Value 2021-2026Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2021-2026
Fish and Seafood in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for fresh fish and seafood in 2021
Consumer choice changes along with prices
PROSPECTS AND OPPORTUNITIES
Channel diversification to limit risk
Potential for the growth of farmed mussels in the forecast period
Summary 3 Major Processors of Fish and Seafood 2021
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2016-2021Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2016-2021Table 30 Retail Sales of Fish and Seafood by Category: Volume 2016-2021Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2016-2021Table 32 Retail Sales of Fish and Seafood by Category: Value 2016-2021Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2016-2021Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2016-2021Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2021-2026Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2021-2026Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2021-2026Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2021-2026Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2021-2026Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2021-2026
Pulses in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Total volume sales driven by recovery of foodservice and institutional sales
Brands perform better than historically during the pandemic due to consumer trust
PROSPECTS AND OPPORTUNITIES
Various factors will help drive solid growth in the forecast period
Health and sustainability likely to become increasing important to consumers
Summary 4 Major Processors of Pulses 2021
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2016-2021Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2016-2021Table 43 Retail Sales of Pulses by Category: Volume 2016-2021Table 44 Retail Sales of Pulses by Category: % Volume Growth 2016-2021Table 45 Retail Sales of Pulses by Category: Value 2016-2021Table 46 Retail Sales of Pulses by Category: % Value Growth 2016-2021Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2016-2021Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2021-2026Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2021-2026Table 50 Forecast Retail Sales of Pulses by Category: Volume 2021-2026Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2021-2026Table 52 Forecast Retail Sales of Pulses by Category: Value 2021-2026Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2021-2026
Vegetables in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Both farmers and retailers move online to maintain sales during the pandemic
Campaigns to promote the consumption of broccoli throughout the year
PROSPECTS AND OPPORTUNITIES
Organic vegetables likely to gain ground, but higher prices will limit growth
Producers of tomatoes set to focus on flavour and format
Summary 5 Major Processors of Vegetables 2021
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2016-2021Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2016-2021Table 56 Retail Sales of Vegetables by Category: Volume 2016-2021Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2016-2021Table 58 Retail Sales of Vegetables by Category: Value 2016-2021Table 59 Retail Sales of Vegetables by Category: % Value Growth 2016-2021Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2016-2021Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2021-2026Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2021-2026Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2021-2026Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2021-2026Table 65 Forecast Retail Sales of Vegetables by Category: Value 2021-2026Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2021-2026
Starchy Roots in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sweet potatoes see rising popularity
Consumers look for convenient options, which players provide
PROSPECTS AND OPPORTUNITIES
Anticipated growth in the share of local products as producers invest
Players in starchy roots invest in sustainability
Summary 6 Major Processors of Starchy Roots 2021
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2016-2021Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2016-2021Table 69 Retail Sales of Starchy Roots by Category: Volume 2016-2021Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2016-2021Table 71 Retail Sales of Starchy Roots by Category: Value 2016-2021Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2016-2021Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2016-2021Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2021-2026Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2021-2026Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2021-2026Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2021-2026Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2021-2026Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2021-2026
Fruits in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price fluctuations for citrus, and cranberries/blueberries sees consistent growth
Melons sees innovation in taste and size to attract consumers
PROSPECTS AND OPPORTUNITIES
Share of organic products set to continue to rise
Buy local is seen as way to get the best flavour and help local farmers
Summary 7 Major Processors of Fruits 2021
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2016-2021Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2016-2021Table 82 Retail Sales of Fruits by Category: Volume 2016-2021Table 83 Retail Sales of Fruits by Category: % Volume Growth 2016-2021Table 84 Retail Sales of Fruits by Category: Value 2016-2021Table 85 Retail Sales of Fruits by Category: % Value Growth 2016-2021Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2016-2021Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2021-2026Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2021-2026Table 89 Forecast Retail Sales of Fruits by Category: Volume 2021-2026Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2021-2026Table 91 Forecast Retail Sales of Fruits by Category: Value 2021-2026Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2021-2026
Nuts in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health concerns drive growth, with retail performing particularly well
Packaged nuts gain traction due to hygiene concerns
PROSPECTS AND OPPORTUNITIES
Coconuts set to maintain solid growth
Organic almonds set to gain popularity
Summary 8 Major Processors of Nuts 2021
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2016-2021Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2016-2021Table 95 Retail Sales of Nuts by Category: Volume 2016-2021Table 96 Retail Sales of Nuts by Category: % Volume Growth 2016-2021Table 97 Retail Sales of Nuts by Category: Value 2016-2021Table 98 Retail Sales of Nuts by Category: % Value Growth 2016-2021Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2016-2021Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2021-2026Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2021-2026Table 102 Forecast Retail Sales of Nuts by Category: Volume 2021-2026Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2021-2026Table 104 Forecast Retail Sales of Nuts by Category: Value 2021-2026Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2021-2026
Eggs in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consolidation as players try to increase their shares
Producers and consumers move towards free-range and organic eggs
PROSPECTS AND OPPORTUNITIES
Producers close deals with large store-based retailers
Producers invest in the production of organic and free-range eggs
Summary 9 Major Processors of Eggs 2021
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2016-2021Table 107 Total Sales of Eggs: % Total Volume Growth 2016-2021Table 108 Retail Sales of Eggs: Volume 2016-2021Table 109 Retail Sales of Eggs: % Volume Growth 2016-2021Table 110 Retail Sales of Eggs: Value 2016-2021Table 111 Retail Sales of Eggs: % Value Growth 2016-2021Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2016-2021Table 113 Forecast Total Sales of Eggs: Total Volume 2021-2026Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2021-2026Table 115 Forecast Retail Sales of Eggs: Volume 2021-2026Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2021-2026Table 117 Forecast Retail Sales of Eggs: Value 2021-2026Table 118 Forecast Retail Sales of Eggs: % Value Growth 2021-2026
Sugar and Sweeteners in Spain
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite channel shifts, total volume sales maintain their declining trend
Older generations stick to white sugar, younger people try healthier references
PROSPECTS AND OPPORTUNITIES
Despite foodservice growth, total volume decline expected moving forward
Natural alternatives to sugar will be increasingly favoured
Summary 10 Major Processors of Sugar and Sweeteners 2021
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2016-2021Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2016-2021Table 121 Retail Sales of Sugar and Sweeteners: Volume 2016-2021Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2016-2021Table 123 Retail Sales of Sugar and Sweeteners: Value 2016-2021Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2016-2021Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2016-2021Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2021-2026Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2021-2026Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2021-2026Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2021-2026Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2021-2026Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2021-2026
The following categories and subcategories are included:
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats:
• Retail
• Foodservice sales
• Institutional sales
Retail
Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise.
We estimate sales through the following channels:
Modern Grocery Retailers
• Supermarkets
• Hypermarkets
• Discounters
• Convenience stores
• Forecourt retailers
Traditional Grocery Retailers
• Independent small grocers
• Food/Drink/Tobacco Specialists
• Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc)
Non-grocery retailers
• Health and beauty specialist retailers
• Other non-grocery retailers
Non-store retailers
• Homeshopping
• Internet retailing
• Vending
• Direct selling
Foodservice
Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food.
Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments.
• Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc.
• Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums.
• Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc.
Institutional sales
Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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