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Learn moreFeb 2020
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Fresh food returned to recording positive growth in total volume terms in 2019 after the decline registered a year earlier. The year-earlier performance had been strongly influenced by a major decline in institutional volume sales, with the retail and, in particular, the foodservice performance having held up well.
Healthy eating remained a key trend in fresh food in 2019, having an impact on most categories. With the US having some of the highest rates of obesity and diabetes in the world there is a growing focus on improving the nation’s diet.
Supermarkets/hypermarkets continued to dominate the distribution of fresh food in 2019, with these outlets providing a wide variety of products, with many chains introducing a wider variety of locally-sourced products to meet demand. Nevertheless, while most channels registered a decline in sales in 2019, e-commerce saw double-digit retail volume growth, albeit from a relatively low base.
Fresh food is projected to see steady, albeit relatively modest, growth over the forecast period in total volume terms, roughly in line with the performance seen in 2019. Many products are staples and will therefore continue to benefit from ongoing population growth.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fresh Food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.