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Country Report
Fresh Food in
Fresh Food in the US
Feb 2020
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Executive Summary
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Fresh food records positive growth as consumers look for more natural meal options
Fresh food returned to recording positive growth in total volume terms in 2019 after the decline registered a year earlier. The year-earlier performance had been strongly influenced by a major decline in institutional volume sales, with the retail and, in particular, the foodservice performance having held up well.
Health and wellness trend continues to have a strong influence
Healthy eating remained a key trend in fresh food in 2019, having an impact on most categories. With the US having some of the highest rates of obesity and diabetes in the world there is a growing focus on improving the nation’s diet.
E-commerce will continue to see strong growth
Supermarkets/hypermarkets continued to dominate the distribution of fresh food in 2019, with these outlets providing a wide variety of products, with many chains introducing a wider variety of locally-sourced products to meet demand. Nevertheless, while most channels registered a decline in sales in 2019, e-commerce saw double-digit retail volume growth, albeit from a relatively low base.
Fresh food expected to see steady but modest annual growth over the forecast period
Fresh food is projected to see steady, albeit relatively modest, growth over the forecast period in total volume terms, roughly in line with the performance seen in 2019. Many products are staples and will therefore continue to benefit from ongoing population growth.
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Discover the latest market trends and uncover sources of future market growth for the Fresh Food industry in USA with research from Euromonitor's team of in-country analysts.
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The Fresh Food in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Fresh Food in USA?
- What is the impact of commodities price fluctuations on local production and consumption
- What are the key campaigns and/or legislation driving fresh food sales?
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This industry report originates from Passport, our Food market research database.
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Fresh Food in the US
EXECUTIVE SUMMARY
Fresh food records positive growth as consumers look for more natural meal options
Health and wellness trend continues to have a strong influence
E-commerce will continue to see strong growth
Fresh food expected to see steady but modest annual growth over the forecast period
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2014-2019Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Table 3 Retail Sales of Fresh Food by Category: Volume 2014-2019
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2014-2019
Table 5 Retail Sales of Fresh Food by Category: Value 2014-2019
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2014-2019
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2014-2019
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2014-2019
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2019-2024
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research SourcesEggs in the US
HEADLINES
PROSPECTS
Demand for eggs continues growing
Increasing requirement/desire for cage-free eggs
Eggs are facing increased competition from plant-based options
Summary 2 Major Processors of Eggs 2019CATEGORY DATA
Table 15 Total Sales of Eggs: Total Volume 2014-2019Table 16 Total Sales of Eggs: % Total Volume Growth 2014-2019
Table 17 Retail Sales of Eggs: Volume 2014-2019
Table 18 Retail Sales of Eggs: % Volume Growth 2014-2019
Table 19 Retail Sales of Eggs: Value 2014-2019
Table 20 Retail Sales of Eggs: % Value Growth 2014-2019
Table 21 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 22 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2014-2019
Table 23 Forecast Total Sales of Eggs: Total Volume 2019-2024
Table 24 Forecast Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 25 Forecast Retail Sales of Eggs: Volume 2019-2024
Table 26 Forecast Retail Sales of Eggs: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Eggs: Value 2019-2024
Table 28 Forecast Retail Sales of Eggs: % Value Growth 2019-2024
Fish and Seafood in the US
HEADLINES
PROSPECTS
Players looking to increase the transparency of the sourcing of their fish and seafood
Lack of education in preparing fish and seafood limits demand
Fish and seafood does not see the same plant-based offerings as meat
Summary 3 Major Processors of Fish and Seafood 2019CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2014-2019Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2014-2019
Table 31 Retail Sales of Fish and Seafood by Category: Volume 2014-2019
Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2014-2019
Table 33 Retail Sales of Fish and Seafood by Category: Value 2014-2019
Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2014-2019
Table 35 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2014-2019
Table 36 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 37 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 38 Forecast Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 39 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 40 Forecast Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 41 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Fruits in the US
HEADLINES
PROSPECTS
Although fruit is seen by many as a healthy product, its sugar content is causing a backlash
Transparency important for US consumers in their food
Pre-cut and pre-prepared fruit seen as ideal for snacking
Summary 4 Major Processors of Fruits 2019CATEGORY DATA
Table 42 Total Sales of Fruits by Category: Total Volume 2014-2019Table 43 Total Sales of Fruits by Category: % Total Volume Growth 2014-2019
Table 44 Retail Sales of Fruits by Category: Volume 2014-2019
Table 45 Retail Sales of Fruits by Category: % Volume Growth 2014-2019
Table 46 Retail Sales of Fruits by Category: Value 2014-2019
Table 47 Retail Sales of Fruits by Category: % Value Growth 2014-2019
Table 48 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 49 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2014-2019
Table 50 Forecast Total Sales of Fruits by Category: Total Volume 2019-2024
Table 51 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 52 Forecast Retail Sales of Fruits by Category: Volume 2019-2024
Table 53 Forecast Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 54 Forecast Retail Sales of Fruits by Category: Value 2019-2024
Table 55 Forecast Retail Sales of Fruits by Category: % Value Growth 2019-2024
Meat in the US
HEADLINES
PROSPECTS
Meat consumption grows as consumers look to increase their protein intake
Transparency important for consumers buying fresh meat
Poultry most dynamic in retail volume terms; research on cell-cultured meat continues
Summary 5 Major Processors of Meat 2019CATEGORY DATA
Table 56 Total Sales of Meat by Category: Total Volume 2014-2019Table 57 Total Sales of Meat by Category: % Total Volume Growth 2014-2019
Table 58 Retail Sales of Meat by Category: Volume 2014-2019
Table 59 Retail Sales of Meat by Category: % Volume Growth 2014-2019
Table 60 Retail Sales of Meat by Category: Value 2014-2019
Table 61 Retail Sales of Meat by Category: % Value Growth 2014-2019
Table 62 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 63 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2014-2019
Table 64 Forecast Sales of Meat by Category: Total Volume 2019-2024
Table 65 Forecast Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 66 Forecast Retail Sales of Meat by Category: Volume 2019-2024
Table 67 Forecast Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 68 Forecast Retail Sales of Meat by Category: Value 2019-2024
Table 69 Forecast Retail Sales of Meat by Category: % Value Growth 2019-2024
Nuts in the US
HEADLINES
PROSPECTS
Health benefits of nuts are driving growth
Demand for fresh nuts limited by search for greater convenience
Almonds and walnuts continue seeing above-average growth
Summary 6 Major Processors of Nuts 2019CATEGORY DATA
Table 70 Total Sales of Nuts by Category: Total Volume 2014-2019Table 71 Total Sales of Nuts by Category: % Total Volume Growth 2014-2019
Table 72 Retail Sales of Nuts by Category: Volume 2014-2019
Table 73 Retail Sales of Nuts by Category: % Volume Growth 2014-2019
Table 74 Retail Sales of Nuts by Category: Value 2014-2019
Table 75 Retail Sales of Nuts by Category: % Value Growth 2014-2019
Table 76 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 77 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2014-2019
Table 78 Forecast Total Sales of Nuts by Category: Total Volume 2019-2024
Table 79 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 80 Forecast Retail Sales of Nuts by Category: Volume 2019-2024
Table 81 Forecast Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 82 Forecast Retail Sales of Nuts by Category: Value 2019-2024
Table 83 Forecast Retail Sales of Nuts by Category: % Value Growth 2019-2024
Pulses in the US
HEADLINES
PROSPECTS
Pulses benefits from the rise in meat-free and plant-based diets
Packaged products a threat to sales of fresh pulses
Other pulses boosted by the popularity of the Mediterranean diet
Summary 7 Major Processors of Pulses 2019CATEGORY DATA
Table 84 Total Sales of Pulses by Category: Total Volume 2014-2019Table 85 Total Sales of Pulses by Category: % Total Volume Growth 2014-2019
Table 86 Retail Sales of Pulses by Category: Volume 2014-2019
Table 87 Retail Sales of Pulses by Category: % Volume Growth 2014-2019
Table 88 Retail Sales of Pulses by Category: Value 2014-2019
Table 89 Retail Sales of Pulses by Category: % Value Growth 2014-2019
Table 90 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 91 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2014-2019
Table 92 Forecast Total Sales of Pulses by Category: Total Volume 2019-2024
Table 93 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 94 Forecast Retail Sales of Pulses by Category: Volume 2019-2024
Table 95 Forecast Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 96 Forecast Retail Sales of Pulses by Category: Value 2019-2024
Table 97 Forecast Retail Sales of Pulses by Category: % Value Growth 2019-2024
Starchy Roots in the US
HEADLINES
PROSPECTS
Potatoes still a staple but are being hit by carbohydrate avoidance
Poor sweet potato harvest results in shortages and price rises
Smaller potatoes catching the eye, but interest in other starchy roots remains limited
Summary 8 Major Processors of Starchy Roots 2019CATEGORY DATA
Table 98 Total Sales of Starchy Roots by Category: Total Volume 2014-2019Table 99 Total Sales of Starchy Roots by Category: % Total Volume Growth 2014-2019
Table 100 Retail Sales of Starchy Roots by Category: Volume 2014-2019
Table 101 Retail Sales of Starchy Roots by Category: % Volume Growth 2014-2019
Table 102 Retail Sales of Starchy Roots by Category: Value 2014-2019
Table 103 Retail Sales of Starchy Roots by Category: % Value Growth 2014-2019
Table 104 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 105 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2014-2019
Table 106 Forecast Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 107 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 108 Forecast Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 109 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 110 Forecast Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 111 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Sugar and Sweeteners in the US
HEADLINES
PROSPECTS
Mounting health concerns and demonisation of sugar negatively affect sales
US consumers tend to favour natural sweeteners
Natural honey seen as a healthier alternative to sugar and sweeteners
Summary 9 Major Processors of Sugar and Sweeteners 2019CATEGORY DATA
Table 112 Total Sales of Sugar and Sweeteners: Total Volume 2014-2019Table 113 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2014-2019
Table 114 Retail Sales of Sugar and Sweeteners: Volume 2014-2019
Table 115 Retail Sales of Sugar and Sweeteners: % Volume Growth 2014-2019
Table 116 Retail Sales of Sugar and Sweeteners: Value 2014-2019
Table 117 Retail Sales of Sugar and Sweeteners: % Value Growth 2014-2019
Table 118 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2014-2019
Table 119 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
Table 120 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
Table 121 Forecast Retail Sales of Sugar and Sweeteners: Volume 2019-2024
Table 122 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
Table 123 Forecast Retail Sales of Sugar and Sweeteners: Value 2019-2024
Table 124 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
Vegetables in the US
HEADLINES
PROSPECTS
Health and wellness helps drive sales of fresh vegetables, particularly local produce
Prepared vegetables enjoying popularity
Domestic demand for organic vegetables continues to grow
Summary 10 Major Processors of Vegetables 2019CATEGORY DATA
Table 125 Total Sales of Vegetables by Category: Total Volume 2014-2019Table 126 Total Sales of Vegetables by Category: % Total Volume Growth 2014-2019
Table 127 Retail Sales of Vegetables by Category: Volume 2014-2019
Table 128 Retail Sales of Vegetables by Category: % Volume Growth 2014-2019
Table 129 Retail Sales of Vegetables by Category: Value 2014-2019
Table 130 Retail Sales of Vegetables by Category: % Value Growth 2014-2019
Table 131 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 132 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2014-2019
Table 133 Forecast Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 134 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 135 Forecast Retail Sales of Vegetables by Category: Volume 2019-2024
Table 136 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 137 Forecast Retail Sales of Vegetables by Category: Value 2019-2024
Table 138 Forecast Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Fresh Food in Australia | Feb 2020
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Feb 2020
- Fresh Food in France | Feb 2020
- Fresh Food in Germany | Feb 2020
- Fresh Food in India | Feb 2020
- Fresh Food in Italy | Feb 2020
- Fresh Food in Japan | Feb 2020
- Fresh Food in Mexico | Feb 2020
- Fresh Food in Morocco | Feb 2020
- Fresh Food in Russia | Feb 2020
- Fresh Food in South Africa | Feb 2020
- Fresh Food in Spain | Feb 2020
- Fresh Food in Thailand | Feb 2020
- Fresh Food in the United Arab Emirates | Feb 2020
- Fresh Food in the United Kingdom | Feb 2020
- Fresh Food in Vietnam | Feb 2020
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Complete Catalogue
Country Reports
- Fresh Food in Australia | Feb 2020
- Fresh Food in Brazil | Feb 2020
- Fresh Food in China | Feb 2020
- Fresh Food in France | Feb 2020
- Fresh Food in Germany | Feb 2020
- Fresh Food in India | Feb 2020
- Fresh Food in Italy | Feb 2020
- Fresh Food in Japan | Feb 2020
- Fresh Food in Mexico | Feb 2020
- Fresh Food in Morocco | Feb 2020
- Fresh Food in Russia | Feb 2020
- Fresh Food in South Africa | Feb 2020
- Fresh Food in Spain | Feb 2020
- Fresh Food in Thailand | Feb 2020
- Fresh Food in the United Arab Emirates | Feb 2020
- Fresh Food in the United Kingdom | Feb 2020
- Fresh Food in Vietnam | Feb 2020
Strategy Reports
- The Rise of “Lifestyle” Diseases in Developing Countries | Jun 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- Green Buying Behaviour: Global Online Survey | Mar 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- The Way We Eat Now | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008