Competitive Landscape
Rossmann Accelerates Store Expansion and Digital Upgrades to Defend Its Leading Position
Health and beauty specialists in Poland is moderately, but increasingly, concentrated, with the leading player, Rossmann, holding a 20% share of retail value sales in 2025. The channel became increasingly concentrated over the review period, as Rossmann’s share rose by three percentage points, including a marginal increase in 2025.
Small Players Make Gains through Expansion and Investments in Innovation and Consumer Engagement
In 2025, dm-drogerie markt Sp zoo was the fastest-growing player with triple-digit increases in outlet number and retail current value sales. Smaller players like dm-drogerie markt sp zoo, Rituals Cosmetics Poland Sp zoo and Vision Optyk Sp zoo are registering fast growth, capitalising on targeted innovation and new store openings, which is reflected in rising or robust retail value shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Poland?
- Which are the leading retailers in Health and Beauty Specialists in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Poland - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Price Growth Pushes Retail Value Growth in Pharmacies and Health and Personal Care Stores
Store Expansion Helps to Foster Consolidation
Acceleration in Store Openings to Grow the Consumer Base and Capture Premium Demand
Rise of E-Commerce Is Shaping the Landscape
Rossmann Accelerates Store Expansion and Digital Upgrades to Defend Its Leading Position
Small Players Make Gains through Expansion and Investments in Innovation and Consumer Engagement
Retail in Poland - Industry Overview
2025 Developments
Key Data Insights
Zabka Expands Store Network and Loyalty Schemes to Address Price-Sensitivity
Discounters Lead While Retail E-Commerce Surges
Kaufland and Castorama Fuel Marketplace Expansion as Digitalisation Reshapes Shopping Habits
Discounters to Capture Price-Driven Shoppers as Hypermarkets Struggle
Retail E-Commerce to Benefit From Omnichannel Approach and Innovation
Non-Grocery Retailers to Adjust to Household Budgets and Omnichannel Developments
Biedronka and Allegro Adapt as the Competitive Landscape Sees Changes
Rossmann’S Virtual Try-On Solution Aims to Bridge Digital and In-Store Beauty Shopping
Informal Retail
Opening Hours for Physical Retail
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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