Competitive Landscape
El Ezaby Expands Footprint and Digital Services to Reinforce Its Lead
Health and beauty specialists in Egypt remain highly concentrated, with company shares data for 2025 confirming that El Ezaby pharmacy holds the leading position with a percentage share of 33%. This concentration has intensified over the period from 2020 to 2025, as El Ezaby Pharmacy has steadily increased its share from 30% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Egypt?
- Which are the leading retailers in Health and Beauty Specialists in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Egypt - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
El Ezaby Pharmacy Leverages Ai and Private Label to Boost Loyalty and Value
Influencer-Led Routines and Wellness Services Drive Premiumisation in Beauty and Skincare
Pharmacies Expand Digital Access and Redefine Wellness Delivery
Beauty Chains Target Affordability and Premiumisation to Attract Middle-Income Shoppers
Pharmacies Lead Fastest Growth as Wellness and Digital Integration Converge
El Ezaby Expands Footprint and Digital Services to Reinforce Its Lead
Retail in Egypt - Industry Overview
2025 Developments
Key Data Insights
Supeco Accelerates Discount Expansion as Value-First Mindset Deepens
Discounters and Small Local Grocers Lead as Affordability Drives Choices
Majid Al Futtaim Expands Supeco to Capture Price-Sensitive Demand
Carrefour and Spinneys Drive Expansion beyond Cairo to Unlock New Growth
Lifestyle Malls and Mixed-Use Projects Shift Focus to Experience and Aspiration
Fintech and Ai Partnerships Redefine Affordability and Deepen Digital Adoption
Majid Al Futtaim and E-Commerce Leaders Stabilise Hierarchy as New Concepts Emerge
Informal Retail
Opening Hours for Physical Retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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