Competitive Landscape
Apotek Hjärtat Extends Lead Despite Contracting Footprint
Health and beauty specialists in Sweden remained highly concentrated, with the top three companies, with ICA Sverige (Apotek Hjärtat), Apoteket and Kronans Apotek, accounting for a 74% share of retail value sales in 2025. ICA Sverige led with a 29% share, followed by Apoteket (26%) and Kronans Apotek (20%).
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Sweden?
- Which are the leading retailers in Health and Beauty Specialists in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Sweden - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Discount Retailing Gains Momentum in the Channel
Kicks-Algonomy Partnership Aims to Enhance Loyalty with Ai-Powered Recommendations
Omnichannel Strategies to the Fore in an Intensifying Competitive Landscape
Pharmacies to Maintain Dominance While Beauty Specialists Are under Pressure From Online Rivals
Apotek Hjärtat Extends Lead Despite Contracting Footprint
Retail in Sweden - Industry Overview
2025 Developments
Key Data Insights
Supermarkets Lead In-Store Sustainability While Price-Sensitivity Boosts Discounters
Ikea and H&M Invest in Ai to Improve Efficiency, Sustainability and Marketing
Retailers Attracting Value-Seeking Shoppers to Register Strong Growth Amidst a Polarisation of Demand Trend
Innovation through Partnerships Adds Dynamism to the Competitive Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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