Competitive Landscape
Rush Tov's Eva Accelerates Store Expansion and Digital Investment to Reinforce Lead
Health and beauty specialists in Ukraine showed signs of moderate concentration in 2025, with a clear hierarchy among the top players, although the market remained competitive below the top tier. The leading company, Rush TOV, held 11% value share in 2025, maintaining a consistent lead with its Eva retail chain.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Ukraine?
- Which are the leading retailers in Health and Beauty Specialists in Ukraine?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Ukraine - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Eva and Prostor Drive Omnichannel Expansion as Digital and Convenience Reshape Retail
Apteka 911 Accelerates Digital Pickup and Mobile Outreach to Transform Consumer Access
Modest Outlook as Pharmacies Consolidate Leadership in Preventive Health
Digitalisation, Affordability and Sustainability Trends to Shape Future Outlook
Rush Tov's Eva Accelerates Store Expansion and Digital Investment to Reinforce Lead
Retail in Ukraine - Industry Overview
2025 Developments
Key Data Insights
Avrora Transforms Discount Shopping with Experiential Maxi Format
Supermarkets Consolidate Leadership as Atb and Ukrposhta Boost Reach
Avrora’S Experiential Discount Concept Redefines Value Shopping
Supermarkets Expand Mobile-First Shopping as Consumers Demand Convenience
Atb-Market Accelerates Expansion While Varus and Nova Poshta Drive Digital Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas & New Year
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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