Competitive Landscape
Lissac Maroc Accelerates Growth as Alain Afflelou Expands Presence
Health and beauty specialists in Morocco remain highly fragmented, with no single company holding a dominant position. In 2025, Alain Afflelou SA leads with a market share of 2%, followed by Opticalia Global Holding SA at 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Morocco?
- Which are the leading retailers in Health and Beauty Specialists in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Morocco - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Pharmacies Capture Demand as Digital Habits Reshape Spending
Parafaw Leverages Digital-First Parapharmacy to Drive Engagement and Loyalty
Royal Mansour Introduces Experiential Wellness to Build Brand Loyalty
Rising Incomes and Wellness Focus Boost Discretionary Spending
Pharmacies Sustain Leadership as Regulatory Changes Loom
Health and Personal Care Stores Accelerate with Digital-First Strategies
Lissac Maroc Accelerates Growth as Alain Afflelou Expands Presence
Retail in Morocco - Industry Overview
2025 Developments
Key Data Insights
Celio Introduces a Combined Clothing Concept and Redefines the Shopping Experience
Jumia Expands Its Rural Reach and Accelerates Digital Adoption
Discounters Gain Traction as Price Sensitivity Shapes Channel Choice
Discounters Accelerate Network Expansion to Capture Price-Conscious Shoppers
Mobile-First Behaviour Drives Investment in Omnichannel Experiences
Government Sustainability Strategy Fuels Demand for Local and Eco-Friendly Goods
Marjane Accelerates Expansion as Rivals Face Higher Friction
Innovative Launches Redefine Store Experience and Customer Loyalty
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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