Competitive Landscape
Apotek 1 Leverages Sustainability and Service Innovation to Reinforce Lead
Health and beauty specialists in Norway remains highly concentrated, with the top two players—Apotek Gruppen AS (Apotek 1) and NMD AS—accounting for a combined value share of 64% in 2025. Apotek Gruppen AS holds a 37% share and NMD AS 27%.
Rituals’ Experiential Retail Strategy Pays off
Among the top ten players, Rituals emerged as one of the fastest-growing brands in percentage terms in 2025, driven by ongoing store expansion, strong seasonal launches, and innovative marketing. Rituals’ growth is attributed to its ability to engage high consumer interest in wellness and gifting, as well as its commitment to sustainability as a certified B Corp.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Norway?
- Which are the leading retailers in Health and Beauty Specialists in Norway?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Norway
Key Data Insights
Health and Beauty Specialists Summary
Apotek 1 and Boots Drive Omnichannel Transformation
Skin Tonic Elevates Physical Retail through Experience-Led Events
Social Commerce Integration Boosts Engagement and Drives Sales Uplift
Fredrik & Louisa Invests in Premium Experiences to Fuel Growth
H & M Beauty and Rituals Enhance Emotional Connection through Experiential Retail
Apotek 1 Leverages Sustainability and Service Innovation to Reinforce Lead
Rituals’ Experiential Retail Strategy Pays off
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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