Competitive Landscape
Normal Makes Share Gains as Matas Maintains Digital Edge
Health and beauty specialists in Denmark remains concentrated, with a small group of players holding the majority of share but still allowing room for challengers to grow rapidly. In 2025, the largest single company, Matas A/S, accounted for 15% of channel value sales, while the combined group of various franchisees retained the largest collective share at 53%.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Denmark?
- Which are the leading retailers in Health and Beauty Specialists in Denmark?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Denmark - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Matas Leverages Digital Trends to Boost In-Store Engagement
Pharmacies Drives Value While Health and Personal Care Stores Sees Fastest Growth
Louis Nielsen Enhances Trust with Store Modernisation and Preventive Care Focus
Matas Shifts to Efficiency as Price Competition Intensifies
Normal Drives Rapid Gains as Health and Personal Care Stores Outpaces the Market
Digital Investment and Economic Stability Support Long-Term Resilience
Normal Makes Share Gains as Matas Maintains Digital Edge
Retail in Denmark - Industry Overview
2025 Developments
Key Data Insights
Discounters Gains Ground as Consumers Prioritise Value
Meny Boosts Price Perception to Challenge Discount Leaders
Elgiganten Redefines Stores as Experience-Led Destinations
Leading Chains Accelerate Consolidation to Drive Scale and Efficiency
Retailers Embrace Digital Transformation and Omnichannel Integration to Defend against Low-Cost Competitors
Netto and Rema 1000 Defend Leadership as Retail Consolidation Advances
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Summer clothing
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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