Competitive Landscape
Catena and Dm Strengthen Positions as Digitalisation and Brand Investments Drive Share Shifts
The health and beauty specialists market in Romania remains relatively concentrated, with a handful of leading players accounting for the majority of value share in 2025. Fildas Trading SRL (Catena) continued as the clear leader with a 32% share, followed by Dr Max SRL at 16%.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Romania?
- Which are the leading retailers in Health and Beauty Specialists in Romania?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Romania - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Dr Max Drives Discount Pharmacy Expansion to Outpace Rivals
Dr Max Overtakes Catena as Low-Cost Leader in Terms of Store Numbers
Catena and Dm Expand Store Networks to Capture Wellness Demand
Pharmacy Chains Expand Networks and Strengthen Brand Loyalty through Omnichannel Investment
Dm Leverages Wellness and Digital Integration to Accelerate Health and Personal Care Growth
Brand Advertising and Digital Sales Shape Competition and Consumer Experience
Catena and Dm Strengthen Positions as Digitalisation and Brand Investments Drive Share Shifts
Retail in Romania - Industry Overview
2025 Developments
Key Data Insights
Robust Growth Despite Economic Headwinds
A Phase of Hyper-Concentration
Temu and Shein Intensify Competition as Trendyol Empowers Romanian Smes with Fast Fulfilment
Discounters Accelerates Value-Driven Growth as Price Caution Persists
Retailers Adopt Artificial Intelligence and Automation to Cut Costs
Lidl and Kaufland Expand Networks and Drive Concentration through Pricing and Digitalisation
Mergers and New Digital Launches Reshape Competition and Opportunity
Informal Retail
Opening Hours for Physical Retail
Seasonality
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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