Competitive Landscape
Dm-Drogerie Markt Gmbh & Co Kg Sustains Leadership as Rituals Gains Momentum
Health and beauty specialists in Austria is fairly concentrated, with the top three companies, dm-Drogerie Markt GmbH & Co KG, Rewe International AG, and MHA Reinhard Müller Handels GmbH, collectively holding a significant share in 2025. dm maintained its position as the clear leader, with a 10% value share in 2025, followed by Rewe International AG at 9% and MHA Reinhard Müller Handels GmbH with 7%.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Austria?
- Which are the leading retailers in Health and Beauty Specialists in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Austria - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Leading Drugstores Attract Cautious Shoppers with Wellness and Value
Pharmacies Dominate Sales as Health and Personal Care Stores Accelerate
Dm-Drogerie Markt Invests in Sustainability to Secure Long-Term Loyalty and Cost Savings
Dm-Drogerie Markt Accelerates Online Medicine Sales as Beauty Specialists Lose Relevance
Sehen!Wutscher Expands From Regional to National Base to Capture Eyewear Growth
Dm-Drogerie Markt Gmbh & Co Kg Sustains Leadership as Rituals Gains Momentum
Retail in Austria - Industry Overview
2025 Development
Key Data Insights
Retail Consolidation Shapes the Landscape as Unimarkt's Exit Enables Spar and Rewe International to Expand
Home Products Drive Retail Turnover as Discounters Lead Value Growth
Higgins Reinvents Discount Fashion to Capture Urban Youth
Discounters Expand Self-Service to Cut Costs and Boost Value
Retail E-Commerce Accelerates with Instant Delivery and Live Shopping
Repair Initiatives and Second-Hand Platforms Reshape Value Equation
Grocery Retailers Take the Helm in Austria's Retail Landscape
Palmers and Media Markt Signal New Directions through Mergers, Acquisitions and Innovation
Bipa Embraces Live Commerce as Ikea Drives Home Its Sustainability Concept
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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