Competitive Landscape
Olive Young Accelerates Experiential Retail to Widen Sales Lead
Health and beauty specialists in South Korea is becoming more concentrated, with Olive Young recording a significant gain in share from 8% in 2020 to 19% in 2025. This signals a clear shift in competitive dynamics, with Olive Young gaining and then consolidating its lead by actively expanding its network and innovating its service offering.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in South Korea?
- Which are the leading retailers in Health and Beauty Specialists in South Korea?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in South Korea - Category analysis
Key Data Insights
Mega Phactory Pharmacy Disrupts Traditional Chains with Low-Cost Model
Mega Phactory Pharmacy Disrupts Traditional Chains with Low-Cost Model
Off-Beauty Connects Indie Brands with Value-Seeking Consumers
Pharmacy Expansion Sparks Debate over Accessibility and Oversight
Olive Young’S Multi-Brand Strategy Displaces Single-Brand Road Shops
Health and Personal Care Stores Leads Growth as Pharmacies Retain Dominance
K-Beauty Attracts Tourists as Integrated Hubs Reshape Competition
Olive Young Accelerates Experiential Retail to Widen Sales Lead
Retail in South Korea - Industry Overview
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Key Data Insights
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Marketplace E-Commerce Leads Sales as Discounters and Variety Stores Attract Bargain Hunters
Gentle Monster’S Immersive Flagship Blurs the Line between Art and Shopping
Retail E-Commerce Outpaces All Formats as Social Commerce Accelerates
Retailers Embrace Channel Convergence and Technology for Growth
Coupang Extends Its Lead as Digital-First Strategies Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Summer Sale
Black Friday/Korea Sale Festa
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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