Competitive Landscape
Gratis Expands Reach and Assortment to Reinforce Lead over Rivals
The health and beauty specialists channel in Turkey remained moderately concentrated in 2025, with the leading companies maintaining a significant, but not dominant, share of total value. Gratis held the lead in 2025 with a value share of 6%, followed by AS Watsons, also with a share of 6%.
Unlocking Loyalty: Gratis’ Formula for Resilience and Growth
Gratis maintains its leadership through a multi-faceted approach: nationwide accessibility, extensive product assortment, and a robust digital strategy. The company continues to invest in store expansion, targeting both major cities and smaller towns to ensure it has a broad reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Turkey?
- Which are the leading retailers in Health and Beauty Specialists in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Turkey - Category analysis
Key Data Insights
Watsons and Gratis Drive Value Sales with Affordable Private Label Lines
Watsons and Gratis Drive Value Sales with Affordable Private Label Lines
Pharmacies Dominate While Beauty Specialists Invest in Their Private Label Lines
Sephora Redefines Physical Retail While the Clean Beauty Trend Takes Hold
Virtual Services and Flexible Payments Set to Reshape Shopper Engagement
Players Are under Pressure to Adapt as Competition Intensifies
Gratis Expands Reach and Assortment to Reinforce Lead over Rivals
Unlocking Loyalty: Gratis’ Formula for Resilience and Growth
Retail in Turkey - Industry Overview
Discounters Expand Private Label to Support Spending
Key Data Insights
Discounters Expand Private Label to Support Spending
Online-First Retailers Use Exclusive Launches to Drive Digital Adoption
Open Markets Maintain Relevance as Formal Formats Gain Ground
Private Label and E-Commerce Set to Remain the Key Growth Drivers
Ai and M-Commerce Set to Win over Digital Natives
Bim Strengthens Its Leadership as Uber Acquisition Reshapes Delivery Landscape
Lululemon and Florentia Village Bring New Ideas to the Market
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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