Competitive Landscape
Watsons Expands Digital and Physical Presence to Strengthen Leadership
Health and beauty specialists in Singapore are concentrated, with the leading companies increasing their dominance between 2020 and 2025. In 2025, Watsons held the largest share at 18%, up from 16% in 2020, while DFI Retail Group followed with a 14% share and Sephora Singapore Pte Ltd with 7%.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Singapore?
- Which are the leading retailers in Health and Beauty Specialists in Singapore?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in Singapore - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Unity Pharmacy and Watsons Drive Digital Health Engagement with Ai and Virtual Services
Unity Pharmacy’S Ai Assistant and Watsons Virtual Consultations Build Trust and Loyalty
Guardian and Watson Expand Private Label to Protect Margins and Attract Value Seekers
Pharmacies and Health and Personal Care Stores Benefit From the Rising Demand for Protein Products
Online and Cross-Border Competition Challenge Traditional Stores, but In-Store Services and Immediate Access Retain Appeal
Watsons Expands Digital and Physical Presence to Strengthen Leadership
Retail in Singapore - Industry Overview
2025 Developments
Key Data Insights
Shell and Shopee Are Creating New Experiences and Enabling Seamless Commerce
Shopee Leverages O2o Integration to Drive E-Commerce Acceleration
Fairprice and Watsons Strengthen Private Label to Retain Shopper Loyalty
Shopee and Fairprice Sustain Lead as E-Commerce Consolidates
Informal Retail
Opening Hours for Physical Retail
Seasonality
Lunar New Year
Hari Raya Aidilfitri (or Hari Raya Puasa)
Christmas and New Year
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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