Competitive Landscape
As Watson Accelerates Growth While Normal Capitalises on Retail Vacancies
Health and beauty specialists exhibit a moderately concentrated structure, with AS Watson as the dominant player, holding a 22% share in 2025 through its ownership of Kruidvat, Trekpleister, ICI Paris XL, and Pour Vous. Brocacef Holding NV follows at 11%, while Nederlandse Service Apotheek Beheer BV, Etos BV, and others hold lower single-digit shares.
Normal Capitalises on Retail Vacancies and Discount Demand to Fuel Expansion
Discount retail remains a key trend shaping the competitive landscape, as evidenced by the rapid growth of the drugstore chain Normal in 2025. Normal’s success is primarily attributed to its discount retail model, offering a wide and ever-changing assortment of branded products at low, fixed price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialists industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialists industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Beauty Specialists in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Beauty Specialists in Netherlands?
- Which are the leading retailers in Health and Beauty Specialists in Netherlands?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Health and Beauty Specialists in the Netherlands - Category analysis
Key Data Insights
Health and Beauty Specialists Summary
Kruidvat Leverages Discounting and Private Label to Drive Consumer Value
Pharmacies Maintain Leadership as Health and Personal Care Stores Accelerate
Kruidvat’S Private Label and Discount Strategies Win over Cautious Shoppers
Older and Younger Shoppers Boost Demand for Wellness and Self-Care
Pharmacies Hold the Top Position as Beauty Specialists Outpace in Growth
Brands Shift to Sustainability and Inclusivity Amid Price Pressure
As Watson Accelerates Growth While Normal Capitalises on Retail Vacancies
Normal Capitalises on Retail Vacancies and Discount Demand to Fuel Expansion
Retail in the Netherlands - Industry Overview
2025 Development
Key Data Insights
Amazon Accelerates Investment to Reshape Consumer Expectations and Local Competition
Bol.Com and Supermarkets Anchor Value, While Discounters and E-Commerce Outpace Growth
Action Leverages Influencer Marketing to Boost Value and Social Reach
Discounters and Retail E-Commerce Are Surpassing the Mid-Market Sector as Technological Advancements Transform the Competitive Landscape
Amazon and European Legislation Drive Polarisation and Margin Pressure
Albert Heijn Expands Reach as Discounters Drive Change
Toychamp’S Acquisition and New Concepts Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
Country Reports Disclaimer
The following categories and subcategories are included:
Health and Beauty Specialists
- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
Health and Beauty Specialists
The aggregation of beauty specialists, pharmacies, optical goods stores, and health and personal care stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Beauty Specialists research and analysis database.
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