Competitive Landscape
Kesko Strengthens Lead as Competitors Exit and Outlet Strategies Shift
Home products specialists in Finland remained moderately concentrated in 2025, with Kesko holding a clear lead over its rivals. Kesko's share stood at 18%, which was roughly three times greater than that of the next largest competitor, Ikea, which held a 6% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Finland?
- Which are the leading retailers in Home Products Specialists in Finland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Finland - Category analysis
Key Data Insights
Home Products Specialists Summary
Cautious Spending Limits Recovery Despite Mild Growth
Home Improvement and Gardening Drives Value While Pet Specialists Focus on Brand Exclusivity
Ikea and Biltema Revitalise Offline Appeal as E-Commerce Share Rises
Variety Stores Extends Reach as Shoppers Seek Value and Choice
Pet Shops Building Loyalty as Pandemic Pets Fuel Steady Demand
E-Commerce Accelerates as Showrooms and Drive-In Stores Reshape Buying Habits
Kesko Strengthens Lead as Competitors Exit and Outlet Strategies Shift
Retail in Finland - Industry Overview
2025 Developments
Key Data Insights
S Group Leverages Affordability to Capture Cautious Spending
Discounters and E-Commerce Outperform as Price Drives Choices
S Group Attracts Cautious Shoppers with Affordable Supermarket Strategy
S Group and Kesko Reinforce Strength as Value Drives Consolidation
Retail E-Commerce Expands as Cross-Border Trade Challenges Local Players
Urbanisation and Regulatory Change Reshape Retail Innovation and Resilience
S Group and Kesko Dominate as Rivals Remain Distant
Lidl and Finlayson Spark Innovation to Enhance Brand Perception
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Mother’s Day and Father’s Day
Back to school
Country Reports Disclaimer
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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