Competitive Landscape
Ikea Strengthens Leadership with New Formats While Jysk Accelerates Share Gains
The competitive landscape within home products specialists in Greece remains fragmented, with the leading company, House Market SA (Ikea), holding an 8% value share in 2025. The top three companies—House Market SA, SGB SA, and Praktiker Hellas Trading Co SA—collectively account for just 16% of the market, indicating a landscape where no single player commands a stronghold.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Greece?
- Which are the leading retailers in Home Products Specialists in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Greece - Category analysis
Key Data Insights
Home Products Specialists Summary
Consumers Willing to Invest in Home Improvements Despite Economic Pressures
Ikea, Leroy Merlin and Praktiker Reshape Online Convenience and Loyalty
Growth Set to Be Fuelled by Demand for Affordable Home Products
Retailers Enhance Digital Journeys to Boost In-Store and Online Conversions
Ikea Strengthens Leadership with New Formats While Jysk Accelerates Share Gains
Retail in Greece - Industry Overview
2025 Developments
Key Data Insights
Retailers Drive Growth through Private Label Investment
Ab Vassilopoulos Leverages Constant Promotions to Capture Value-Driven Shoppers
Discounters Attract Price-Driven Shoppers with Frequent Promotions
Retail E-Commerce Accelerates as Omnichannel Expectations Rise
Hypermarkets and Variety Stores Expand by Meeting Demand for Convenience
Sklavenitis Strengthens Lead as Mergers Reshape Competition
Vending and Urban Formats Drive Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Country Reports Disclaimer
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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