Competitive Landscape
Clas Ohlson Gains through New Stores and Product Launches
Home products specialists in Sweden remained fragmented in 2025. Ikea led with an 11% retail value share, followed by Jula, with a 6% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Sweden?
- Which are the leading retailers in Home Products Specialists in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Sweden - Category analysis
Key Data Insights
Home Products Specialists Summary
Home Products Specialists Rebound as Economic Conditions Improve
Ikea’S Loyalty Programme and Robotics Deal Fuel Innovation and Engagement
Pet Humanisation Trend to Continue to Push Growth for Pet Shops and Superstores
Omnichannel and Sustainability Approaches to Shape Retailer Strategies
Clas Ohlson Gains through New Stores and Product Launches
Retail in Sweden - Industry Overview
2025 Developments
Key Data Insights
Supermarkets Lead In-Store Sustainability While Price-Sensitivity Boosts Discounters
Ikea and H&M Invest in Ai to Improve Efficiency, Sustainability and Marketing
Retailers Attracting Value-Seeking Shoppers to Register Strong Growth Amidst a Polarisation of Demand Trend
Innovation through Partnerships Adds Dynamism to the Competitive Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
Country Reports Disclaimer
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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