Despite predictions for marginal volume declines over the forecast period, demand for health and wellness hot drinks in Germany, particularly the larger categories of natural and organic, are expected to remain above pre-pandemic levels. Demand will be driven by an increasing demand for health and wellness-focused products.
Artificial and processed drinks are generally considered harmful to health in Germany. This is likely to support further demand for natural hot drinks over the forecast period as local consumers try to adopt healthier lifestyles and prevent long-term illness.
Concerns over the prevalence of certain diseases in Germany, but also demand for products that help consumers get through their hectic day or week, will be key factors driving the future growth of health benefit claims in hot drinks. As such, cardiovascular health, which is a health benefit type of health and wellness attribute, is anticipated to record growth within hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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