Local consumers are increasingly searching for tea options that offer health benefits beyond their regular habit of reaching for a warm, soothing drink. Indeed, natural fruit/herbal tea has become a key component of wellness-oriented lifestyles with increasing rates of stress and anxiety.
Better for you products are likely to benefit from a continued consumer desire to reduce their intake of products that are high in salt, fat or sugar as these three elements have been shown to be linked to cases of stroke, high blood pressure and heart disease. No caffeine, considered a type of better for you claim, is also expected to retain a strong position within health and wellness hot drinks over the forecast period as a result of heightened health concerns.
Products which offer functionality or fortification will continue to increase in popularity, with their consumer base widening beyond those with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, high fibre, which is a fortified/functional type of health and wellness attribute, is anticipated to record positive growth in hot drinks over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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