Hot drinks have traditionally tackled a fairly limited set of functionalities in the US. Increasingly, however, their functional uses are splintering, and players are becoming more ambitious in terms of what need states can be realistically addressed.
Plant-based products are likely to increase in popularity in the period 2022-2027, as more consumers are interested not only in their health, but also in the environment and animal welfare. A desire to put fewer harmful traditional ingredients into their body is also expected to boost sales going forward.
With the US population struggling with their weight, and continuing consumer concerns over health problems linked to high sugar, fat, and salt content in food and drinks, demand for better for you product variants is set to rise in the forecast period. As such, low fat, which is a better for you type of health and wellness attribute, is anticipated to realise an increase in value in hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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