There is rising demand for products for special diets in the United Arab Emirates. Thanks to the multicultural environment, consumers are exposed to a variety of global trends, such as vegetarian, vegan, dairy-free, and gluten free.
In addition to the need for clearer labelling, as mentioned above, vegan, vegetarian, and plant-based claims are expected to increase as more consumers are becoming interested in health. Sales of such dietary and free from drinks will also benefit from consumers’ desire to put fewer unhealthy traditional ingredients into their body.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers get through their hectic day or week, will be key factors in the future growth of health benefit claims in food and drinks. As such, cardiovascular health, which is a health benefit type of health and wellness attribute, is anticipated to see growth within hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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