Hot drinks consumers are increasingly aware of the impact that their consumption has on the environment – both at home and abroad – and this trend is likely to grow over the forecast period as more people are drinking hot drinks at home. Ethically and sustainably sourced coffee, tea and hot chocolate have long been in demand, with single source provenance holding increasing appeal, as evidenced by Nestlé’s organic new product development activity in fresh-ground coffee pods during the review period.
Vegan, vegetarian and plant-based products are likely to increase in popularity as more consumers show interest in both the environment and animal welfare, as well as health and wellness. Vegetarian, considered a type of dietary and free from claim, is expected to see the largest incremental growth in hot drinks over 2022-2027, with retail sales expanding by NZD2.
Consumers are becoming increasingly specific in the types of diet that they are seeking to follow in order to prevent health problems, slow down the effects of ageing and achieve higher levels of overall health. As such, keto, which is a dietary and free from type of health and wellness attribute, is expected to grow in demand.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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